Art Director Creative

Serge Eisenberg

EDUCATION

Russian Academy of the Arts

High School of Art and Design NYC

The Cooper Union. BFA In Graphic Design

WORK EXPERIENCE

**** - ******* ********* ******** *********

Area 23, Concentric Health Experience, Pivot Healthcare, Harrison and Star, DDB, CDM, MRM/McANN, FCB Health, Fingerpaint. Klick Health, Sound Healthcare

Freelance Creative Direction on various pitch and conceptual assignments. 2005 - 2014 SVP Creative Director FCB Cure

• Managing Novartis Cardiovascular Franchise including: Diovan US and global, Efgorge US and global business units.

• Managed J&J HIV Franchise consisting of tree brands: TMC 278, Prezista, Intelence.

• Starting 2008 managed Sunovion Respiratory/CNS Franchise consisting of six brands: Xopenex, Lunesta, Omnaris, Alvesco, Brovana, Stedesa.

• Responsible for managing B&L Ocular Franchise brands including: Lotemax, Zylet

• Creative management of BiogenIdec Hemophilia Franchise. My responsibilities included: developing advertising, sales and marketing materials, digital tactical deployment. Involved in hands on managing, supervising as well motivating a staff of art directors, copy writers, designers as well as web/digital developers. 2004- 2005 Art Group Supervisor FCB Healthcare

• Responsible for Managing Spiriva HandiHaler Account. Involved in all stages of concept as well as tactical development.

• Involved in a Global Launch of Cialis. Developing multuple launch concepts as well as coordinating global and US branding.

• Other responsibilities included supervising FCB Managed Care Group. This position required being involved with a multiple brands and clients such as Merck, Abbott Labs, Endo Pharmaceutical. 2003 -2004 Torre Lazur McCann Freelance Creative Direction Multiple Creative assignments On Various Brands.

2000 - 2003 Owner/Partner Design Shop

Operating as an independent design consultant Involved in designing Corporate Identity, Advertising, Promotional Materials, Logo Design, Displays, Direct Mail and Web, Video Related Projects. Clients: BASF, Knoll Pharmaceutical, Allied Signal, Pentegra Group, American Express, Schering Plough, Takeda Chemicals. 1999-2000 Creative Director Admaster Communications Involved in design Web Sites, Promotional Literature and Director Presentations. Responsible for running an entire Art Department. Clients included : AT&T, Citibank, Chase. 1997-1999 Design Consultant Siegel+Gale

Involved in a year long corporate identity development project for Allied Signal. Participated in logo redesign as well as implementing a new Identity Program that involved all advertising as well as collateral materials. Also involved in updating and redesigning collateral materials for American Express and other Fortune 500 companies. 1992-1996 Senior Art Director Warren Kramer Advertising Responsible for all stages of each project, everything from concept development photo supervision and Production. Involved in production of collateral material, packaging, advertising, logo design and catalogs. Clients: Bulova, American Express, Four Seasons Hotels, Hyatt Hotels.

1990-1992 Senior Art Director Faith Popcorn’s Brain Reserve Working Directly with this world renown advertising trend setter on multiple consumer projects, campaigns. 1988 - 1990 Art Director Spring O’brien Advertising Involved in a variety of design projects such as Annual Reports, Capabilities Brochures Corporate Promotional Literature. Clients : Citibank, International Paper. Resume

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