Marketing Associate Managing Editor

Jordon Simmons

Pearl, MS, ***** +1-980-***-****

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Senior Editor

PROFESSIONAL PROFILE

Skilled Senior Editor with over seven years of experience growing content marketing efforts and increasing user engagement using editorial strategies and goals to create a content plan. I excel in creating frameworks that give birth to high-quality content.

SKILLS

Journalism

Content Marketing

Promotional Copy

Technical Content

Global Content

B2B Content

Multitasking

Maintain Editorial Quality

Case Studies and Research Reports

Infographics and Multimedia Content

Content Strategy

Editorial Standards

EXPERIENCE

Freelance Content Marketing Associate Jan 2022 - Present

Housecall Pro

Managed a team of editors, creative contributors, writers, and designers 2 times a week and managed publishing editorial content that impacted content engagement 45% across product content pages

●Edited and published over 75 pieces of marketing content across multiple channels, boosting website traffic by 20% and increasing reader conversions by 10%.

●Directed over 100 publications per season through efficient prioritization of content ideas & strategic workflow reorganization, driving up readership traffic by 40%.

●Constructed content guidelines & criteria optimizing process timescale by 15%, expediting turnaround time by 20%.

●Ensured adherence to editorial standards across 176 publications in 12 languages, increasing reader retention by 20%.

Head of Content Jan 2019 - Dec 2021

Griffith Marketing

Developed 6-month proactive research and communications system that increased organic traffic 140% over 3 years

* Proactively became a Subject Matter Expert by writing data driven vision by reaching target audiences through Instagram. This increased leads 140% annually

* Increased content innovation and digital marketing by 40% by working collaboriatively using insight, analytics, organization, content vision, and analyzing brand and voice over 3 months and tracking effectiveness of product marketing content creation

* Committed to creative accountability to attract, impact, convert facts, analytics, exhibit judgment, and retain customers and prospects

* Proven track record for team accountability across 15+ writers and editors product marketing content campaigns (7+ steps by analyzing current buyer funnel and goals of lead gen and conversions)

Managing Editor Feb 2015 - Dec 2019

Story Shelf

Analyzed data from brand and creative production to increase production policy 20% every 3 months

* Track record of delegating 3-month communications calendar for nonfiction books by researching high quality metrics and increasing production speed from 1 book to 5 books every 6 months

* Analyzed creative data from audio and e-book production speeds to increase production speed 20% every 3 months

* Committed to using communications to focus and streamline marketing plans and innovative presentation skills that align with publications strategy and entertainment budgets * Consulting and mentoring the Content Team by coaching, develop, maintain and evolve the verbal communication, brand voice and tone guide as content is created

Sr. Editor Jul 2013 - Jan 2015

Yellow Sun Publishing

Acquired and edited 50+ fiction manuscripts in 1 year by reporting and managing an editorial production process in 3 months

* Directed story development concepts by coaching Public Relations team that increased publications output 110% and created communications processes for 10 editorial team members to follow

* Design manuscript publications process with big 5 traditional publishers by researching a 7-stage editorial process that helped to publish 25+ manuscripts yearly

* Mentored team to meet challenging objectives through reporting and oral communication skills to manage tight deadlines through teamwork

EDUCATION

Bachelor of Arts in English May 2019

Tougaloo College, Tougaloo, MS

Masters of Arts in Fine Art May 2021

Academy of Art University, San Francisco, CA

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