SUE WALES
*** ******** ***** **. *** ***
Moorseville, NC 28117
*********@*****.***
Morning Side Media August 2018 – April 2020
Account Executive
Sales and marketing professional in the home maintenance and improvement industry. Generates new business through cold calling by telephone and in the field for a 10x a year Home Improvement magazine. Aggressively pursued new business signing up 16 new accounts in 2019 and generating over $150k in revenue as well as managing a portfolio of existing business of $400k. Rewards Network September 2015 – July 2018
Account Executive
Hunter role responsible for cultivating relationships within the restaurant industry. Responsible for negotiating deals to fit client needs for marketing and funding. Generate new leads through cold-call canvassing efforts, face-to-face presentations with the goal of securing new business. Achieved marketing goals outlined by management. Ranked 8 in the country amongst my peers. Clipper Magazine May – September 2015
Account Executive
Responsible for local sales territory calling on small and medium businesses. Sold print products including Clipper Magazine, off page products, regional and digital media. Achieved sales goals set forth by management.
Tribune Media Group November 2013 – May 2015
Account Executive
Responsible for driving revenue for print and digital media to include content marketing, retargeting, online banner ads and eblast campaigns within an assigned territory. Develop advertising campaigns for client base to increase incremental revenue as well as develop new business. Consistently recognized by management for exceeding goals. Awarded spiffs based on new business development, product sales and special projects. Increased sales 54% YOY. Shaw Media October 2012 – October 2013
Account Executive
Responsible for local sales territory calling on small and medium businesses to create print and digital marketing solutions. Launched a successful weekly print product in an additional territory. Project manage marketing and sales programs, preparing quotes, finalizing pricing, creating design, and approving final copy.
Address all customer inquiries and marketing solutions to help expand client business. Consistently surpassed monthly sales goals.
Achieved quarterly revenue goal champion.
Achieved quarterly new business champion.
Tribune Media Group May 2009 – April 2012
MultiMedia Consultant
Sales and Marketing Consultant of a MultiMedia Product line - Print, Online, OOH, Direct Mail, SEO, Website Development.
Developed and presented strategic marketing solutions to meet client needs and prospecting for new business. Manage marketing and sales programs to increase market share within assigned territory. Facilitate customer contracts, including pricing, advertising design, and layout. Increased retail advertising revenues by 40% YOY – 2011. Recognized by management for consistently exceeding sales goals. Generated over $150,000 in new business within 6 months in 2009. Candidate for TRIBUNE ELITE.
Sun Times Media Group 2006 – 2009
Account Executive
Perform needs-analysis, develop creative design layout, work closely to meet client’s advertising budget, coordinate with online and print media planning and production design team to communicate client’s vision, needs and final output.
Successfully cultivated new business while maintaining, building, and servicing existing accounts Work with all levels of business to ensure highest level of quality, client’s brand image, and maximum exposure to clients’ specific market segments.
Executed customized display advertising, sales and service based on customer needs.