VERNITA LOVERIDGE
Customer Service Representative/Business Accounting
Apache Junction, AZ 85120
********@*****.***
A quantifiable leader known for significantly increasing the gross profit and keeping capital expenditures on a tight budget as well as increasing customer retention by 25%. From initiating Friday night customer raft-ups to discussions with and among employees about customer care and conflict resolution, all business begins and ends with the customer’s satisfaction. An extensive background of twenty years in business accounting from accounting clerk to Controller allows a quick understanding of departmental P & L’s, collections and receivables. A well trained, caring staff allows the senior manager to concentrate and move the bottom line from $200,000 to $800,000 in a seven-year period. Authorized to work in the US for any employer
Work Experience
Lady of Leisure/National Park Explorer
None - Northwest, California
January 2017 to November 2022
Thirty years of rock solid employment ranging from teaching middle and high school students to learning accounting from the ground up and then discovering a fascination with operational side of business have kept my interests flowing and always wanting to learn more. However, with two marinas being sold and West rec merging with another Marina company, I chose to walk away and take time for myself. I traveled, exploring National Parks, and visiting family and friends. Recently I took over the minimal care of two disabled family members, and realized I was ready to return to work. Western Area Vice President/General Manager
Westrec Marina Management Inc - Irvine, CA
January 1998 to December 2016
Performance driven Vice President initially employed as a Manager with one marina and 300 boat slips. Promoted seven years later to Vice President with 2700 boat slips varying in size from 24 feet to 80 feet long among seven marinas.
• Passionate about applying excellent communication and organizational skills to sell and manage a minimum of six to eight hundred clients renting boat slips.
• The Marina employee team, while excellent, became more alert at reading and responding to the customers and each other. Conflict resolution was a weekly occurrence as boat owners wanted it
“their” way. Staff meetings often began or ended with conversations about ways to keep customers or employees on an even keel.
1. Forward-thinking with extensive knowledge of business accounting led to success in the Marina and hospitality industries with profit and loss statements as well as capital expenditures within 10% of budget.
• Initiated and supervised the building of an outdoor event space including meeting space for a thousand people including dining, beverage, stage and rest room facilities.
• Carried out day by day duties accurately and efficiently.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Walked the physical plant daily while looking for new opportunities to utilize the land. General Manager/Controller
Warner Springs Ranch - Warner Springs, CA
June 1990 to November 1997
• Developed and maintained relationships with customers and suppliers through account development.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Originally employed as Controller responsible for all financial operations including hotel leasing, food and beverage operations, leisure activities including golf, tennis and equestrian center.
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
• Drove year-over-year business growth while leading operations, with strategic vision and long-range planning.
• Managed budget implementations, employee reviews, training, schedules and Customer issues. Education
Bachelor’s Degree in Education in Major in English, Minors in Spanish and Sociology
Central Washington University - Ellensburg, WA
June 1965 to June 1969
Skills
• Staff training/development
• Effective leader
• Analysis Skills
• Conflict Management
• Employee scheduling .
• Budgeting (8 years)
• Account Management
• Profit & Loss
• Writing Skills
• Mentoring
• Administrative Experience
• Customer Collections (10+ years)
Awards
Marina Manager of the Year
March 2003
Out of twenty-seven Marina Managers, awarded Marina Manager of the Year for successfully turning the Marina into one of companies top performers in terms of profit and loss.