Marketing Manager Field
Resume:
Kevin Bullard
McKinney, TX
*****.*******@*****.***
SUMMARY OF QUALIFICATIONS
Experienced Director of Sales & Training for large multinational corporations and start ups, with increasing levels of responsibility in single & multi-state territories. Diverse B2B & B2C experience in industries including C-stores, digital marketing, utilities, financial services, electronics, office equipment & retail. Demonstrated ability to establish credibility, build and enhance relationships and increase market share through the development and implementation of cutting edge sales training and field marketing programs. Excellent account management and interpersonal skills with the ability to successfully communicate with both technical and non-technical audiences. Superb public speaker, presenter, influencer & motivator. My passion is building teams through modeling, coaching, and field work. Energetic, assertive, and driven sales trainer & developer of successful field marketing. When I speak, people get it and behavior change occurs. WORK EXPERIENCE
Autobooks – Austin, Texas Jan 2019 – Dec 2022
Director of Inside Sales & Training
Successfully sourced, hired, trained & developed salespeople in sales for Detroit-based startup Fintech focused on SMB clients, resulting in increased brand awareness as well as market share.
Develop and implement strategy for nationwide financial Institutions rollouts and commute to Detroit as needed to keep strategy consistent. RTTravel and perform field marketing as needed.
Successfully launched Autobooks SMB Accounting service in multiple states with multiple fintech partners (Jack Henry, FIS, Q2, etc.) & Financial Institutions, (TD Bank, Chemical Bank, TCF Bank, First Citizens Bank) etc..
Develop and produce successful sales and marketing compensation materials for team - exceeding 100% growth for 4 years in a row, contributing in Series B
($25MM) and Series C round of US$50MM
Sora Medical Clinic – Plano, Texas May 2016 – Dec 2019 Director of Operations & Business Development
Took over struggling medical clinic in Plano, TX by controlling costs, street marketing and building their brand, resulting in Sora Clinic being sold (as desired by ownership) in 2020. Buzz Points – Austin, Texas Apr 2014 – May 2016
Director of Inside Sales & Field Marketing
Train all Salespeople (27) in startup Buzz Points loyalty/rewards program to represent offering to SMB clients of our partnered banks and credit unions.
Travel to new markets and work closely with FI’s to field market our product as needed and train their sales teams and teller staff as needed. Bosque Systems – Fort Worth, Texas Mar 2013 – Apr 2014 Director of Onboarding and Advancement
Oil & Gas Industry water treatment company based in Ft Worth and working closely with other FRAC focused service providers.Trained and outfitted Frac crews for Bosque trailers around US while working with Schlumberger & Haliburton, etc. Essentia Financial Services – Fort Worth, Texas Jan 2009-Feb 2012 Field Marketing Manager
Successfully develop employees in sales of product and operation of equipment resulting in increased market share and double-digit sales growth
Develop and implement strategy for nationwide financial services rollout
Successfully launch financial services in multiple states with multiple C-Store chains
Successfully deploy equipment and product over multiple states etrix4Media/M4M – Salesforce Development – Frisco, TX May 2008-Oct 2008 Regional Enterprise Sales & Sales Training Manager
Work closely with partners to retrain their print/broadcast sales teams in SEM and how to sell SEM to keep their current client base and while adding new SMBs to their stable.
Produce and deliver SEM seminars for AJC.com, Chron.com. Belo, and PE.com around the US resulting in double-digit uptick in SEM sales
Develop and implement new sales materials for partner’s sales teams based upon market conditions and their skill sets
Do ride-alongs and customer presentations to help build confidence of salesperson, grow M4M presence in marketplace and develop/instill best-practices for sales team in prospecting, presenting and closing skills
Perform fun (and informative) customer-centric SEM Seminars to help generate interest and develop new relationships and accounts for partners
Develop roll-out strategy for new partner roll-outs
Work closely with partners management team to help salesforce achieve $-goals ReachLocal – Global Learning Systems – Plano, TX 2007 – May 2008 Training Program Manager
Run ReachLocal Boot Camp Sales Training Program for new sales force around the US (and global partners)
Work closely with CDO to teach RL Boot Camp
Track and implement changes to Boot Camp curriculum on a month-to-month basis
Train all ReachLocal New Hires, iMC’s, CSC’s and Account Managers in RL Products & Sales Process
Develop and implement new and ongoing sales training materials for sales managers/offices around US & Australia
Do voice work for Web-Based Training Pre-learn modules EDUCATION
M.A., Biblical Studies, Dallas Theological Seminary, Dallas, TX 1995 B.A., Liberal Arts, The Catholic University of America, Washington, DC 1990 PROFESSIONAL DEVELOPMENT
IKON University Sales Training – Best In Class
2005 GE Sales Conference Participant
Completed DMAIC / 6-Sigma Certification (Green Belt) Google AdWords Certified
Yahoo! Strategic Ambassador/Partner Certified
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