Desk Associate Front

*

Professional:

• ****-Present: Founder and Chief Cultivating Officer for Fresh Revenues and we are a training and consulting company with 10 folks who are absolute experts at revenue generation, service improvements, leadership and culture development, either best in class or world class. We are totally comprehensive, very tactical and ROI driven. Our largest account is the US Navy and we have had a contract with them for the past 13 years and counting.

• 1986-2007: Founder and CEO of Signature Worldwide, a training company that grew from my spare-bedroom into the largest training company in the world. We had over 300 associates, licensing agreements with individuals in 44 different countries, over 10K clients, many being hospitality related to equipment rental, temporary storage facilities, hospitals, Aruba Tourism, NetJets and many more.

• Grew Signature into a $50M company, mainly by figuring out how to develop a process that ensured training results through tracking, accountability, coaching, incentives tied to results, new employee training kits and more. This is the first time any company implemented reinforcement that was so successful, we could guarantee results or not get paid. That’s something we started in 1986 and have had in place ever since. No other training or consulting company offers that today.

• 1986: My 2nd foray into working for an entrepreneur was at Flautt Properties as Vice President of Sales for 48 hotels, based in Memphis TN. Working very closely for entrepreneurs for two years taught me how to think and act like an owner.

• 1985: Vice President of Marketing for Inn America Hotels, who owned and operated 8 large resort and convention center hotels. This was my first foray into working for an entrepreneur. Improved revenues YOY over 200% and profits 86%. Contact Information:

***@*************.***

Cell: 731-***-****

www.FreshRevenues.com

Work: 855-***-****

Linked In: www.linkedin.com/in/donfarrell

Address: 505 Tennessee Street, Suite 224,

Memphis TN 38103

Donald M.

Farrell

2

• 1975-1984: Holiday Inns Inc, working with the 283 company owned and managed hotels division.

• Regional Director of Sales for 50 company owned hotels, totaling 200 salespeople, while supporting 2000 franchised hotels. This was also the time when I was able to be part of developing new brands like Hampton, Embassy Suites, Crowne Plaza and Homewood Suites.

• Director of Sales for the single most important NOP Holiday Inn at the time, while also being the youngest at age 25. 80% of the revenue came into this 400 room convention center hotel through the 13-person sales office that I led. Set up a city- wide sales office selling 10 hotels in St Louis before I left to maximize selling opportunities.

• Pre-Opening Director of Sales for a new Holiday Inn in Detroit.

• Chicago Oak Brook Terrace Director of Sales. Competed and won the majority of the time when up against superior physical hotels in the likes of Marriott and Hilton. This is where I truly learned how to sell and lead the right way. Previously, I had a bunch of resources (people, marketing, training), but with this hotel there was no budget….not even for stationery to produce client agreements. I was either going to take my ball and go somewhere else, or I was going to get more creative than I ever had been in making this work. Not having the resources made me better.

• City Sales Manager selling inbound to the 4 biggest and best Holiday Inns in the world, located in downtown Chicago. Holiday Inn wasn’t known for being a

“corporate” hotel, but more a leisure property, so we had our hands full in convincing clients that we could compete with Hyatt. And we did.

• Selling Minneapolis outbound corporate accounts into 10 hotels located in WI and MN. Lots of cold calling.

• 1972-1975: Marriott Hotel, Milwaukee WI as a pot scrubber, dishwasher, food prep, food expediter, busboy, waiter, wine steward, bellman, front desk associate and then supervisor, landing up in the sales office which was the original plan. My sales territory included government, corporate, state/national associations and social group conventions and meetings. It wasn’t designed to be a training program for me, but it turned out to be the very best training program any hotelier would want to have.

3

Professional Strengths:

• Can create, grow, continually develop and lead a sales and service driven culture that generates true loyalty with its associates and their clients

• Can take complex challenges and reduce them into snackable bites executed in priority order for maximum ROI, as fast as possible

• Can maximize revenues and service where every single associate is part of that mission, both in heart, mind and deed

• World class communicator

• Can think strategic, but love to live in a tactical and practical world

• Can size up people and their talents relatively quickly

• Am fun to work with and for

• I care about the people I work with, their families and the clients we serve

• Can and do use my experience, my passion for stellar, my drive to surpass all expectations and bring that to the table for each and every client to produce really good work for good people and for good causes Personal:

• Born in Brooklyn NY and because I grew up in the hospitality world, moved to 9 different cities and currently live in Memphis TN

• Have two children, ages 34 and 35, one being an attorney and the other a very successful high-end business owner

• 5 grand-children ages 1-5

• Moved from NYC at age 15 to a rural farm community in Wisconsin where I attended the University of WI, Pewaukee graduating with a degree in business

• Worked full-time while I attended college full-time

• My true education and work ethic began in Brooklyn pulling weeds at age 12 to washing pots and pans at age 15 in Milwaukee

• I love wood working, travelling, reading and working heavily in outreach with my Catholic Church

• Wrote a book on how to steal business from your competition and currently writing another on how and why service globally became so bad, but more importantly how we can fix it

• Have spoken at over 1700 conferences as the keynote or break-out speaker

Contact this candidate