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Michael Riccelli 412-***-****

MICHAEL RICCELLI

Allison Park, PA 15101 412-***-**** adv2q9@r.postjobfree.com LinkedIn Github User Experience (UX) Web Design User Interface (UI) Senior professional with 20+ years’ experience weaving together multi-platform UX/UI strategies that produce a seamless, effortless user experience. Excel at developing experience-led visions by operating at the intersection of business strategies and user needs. Passion for leading UX/UI strategies with insights-based frameworks that inspire new feature innovation as well as incremental improvements. Strong project management skills grounded in Agile with a history of success overseeing multiple streams simultaneously, while delivering a cohesive customer experience.

CORE COMPETENCIES:

Cross-Platform Experiences Interactive Prototypes Wireframes User Journeys Human-Centered Design Methods Concept Visualizations Flow Charts Style Guides Test & Build User Engagement Agile & Kanban Design Solutions Quantitative & Qualitative Research Interface Design Web Applications Low-Fidelity Wireframing P R O F E S S I O N A L E X P E R I E N C E

Oncology Nursing Society 2014 - Present

UX DESIGNER, WEB DEVELOPER

Responsible for designing and developing UI/UX solutions to meet the business requirements for a professional association of more than 35,000 members committed to promoting excellence in oncology nursing and the transformation of cancer care.

Own the user experience vision and roadmaps used to develop compelling visual experiences and user solutions; partner with cross- functional resources to build excitement, a shared purpose, and to achieve organizational objectives

Lead rapid prototyping sessions to create beautiful designs and mockups that enable a seamless experience for oncology nurses and their educational needs

Establish best practices and maintain design systems in order to deliver customer-centric processes including measuring metrics related to design effectiveness, efficiency, and satisfaction

Leverage Agile methodologies to solve technical challenges, manage resource conflicts, remove barriers, uphold high-performance standards and meet project commitments

Create and maintain styling, themes, and templates for web pages and applications both inside and outside of CMS Amber Products 2013 - 2014

SENIOR WEB, GRAPHIC DESIGNER

Oversaw the design of all web-based marketing pieces for a company that develops spa and salon products, equipment, and treatments.

Established a unifying vision for the user experience across web-based assets including microsites (landing pages), email marketing, online advertising, and social media campaigns

Delivered end-to-end user experience solutions for multiple products and platforms - from concepts, detailed wireframes, prototypes, to visual design comps, and detailed design specifications

Project managed the wireframe process and mind mapping diagrams for new retail skincare website

Maintained and analyzed website Google analytics and e-marketing Constant Contact analytics to effectively improve on the design and placement of content on web and email templates

In charge of handling all front-end web updates; HTML, CSS, jQuery Douglas Laboratories® 2000 - 2013

SENIOR WEB, GRAPHIC DESIGNER

Designed marketing pieces for the web; websites, microsites (landing pages), website updates, email marketing, online advertising, and social media campaigns for a company that researches, develops and manufactures science-based, healthy aging supplements.

Led design session across project planning, ideation, selection of tools, design process, and concept explorations

Performed user-centered design tasks such as use cases, site maps, flow diagrams, wireframes, and user interface documentation

Project managed and designed all graphics for print while maintaining brand standards; corporate brand ads, corporate new product ads, marketing collateral, email marketing designs, tradeshow graphics and tradeshow/conference materials

Managed and redesigned the corporate website utilizing an extensive wireframe process; consolidated all content and created a better user and shopping experience for both internal and external stakeholders

Spearheaded the development of a new website and e-marketing campaign for new corporate brand launch

Handled all front-end web updates; HTML, CSS, jQuery, in a ColdFusion environment, Photoshop, Illustrator and Fireworks 2 P a g e

Michael Riccelli 412-***-****

Freelance 2000 – Present

CONSULTANT

Work with clients to develop innovative UX/UI applications to complement the business direction, build awareness and activate brands.

Manage the planning, design and implementation of websites, as well as marketing and social media campaigns

Oversaw the complete wireframe process for National Enzyme Company including overhaul of information and site structure E D U C A T I O N & T E C H N I C A L

Online Training

Continuing education to stay on top of the latest trends in design and technology. New technologies HTML5 and Responsive Web Design theory and latest graphic design trends.

LUMA Institute - Practitioner Certification of Human Centered Design (2021) Six-week course, learned 10-14 human-centered design methods from the LUMA System, using real-world scenarios for hands-on learning of each method's activities and techniques.

General Assembly – UX Certificate (2020)

Fundamentals of becoming a full time UX Designer. Curriculum included UX Foundations, UI Foundations, Design and Iteration, and working with a Product Team and doing real world User Experience problem solving. Bradford School, Pittsburgh, PA

Associates Degree (AD) - Studied Graphic Design, Marketing and Web Design Technical

User Interface Design, Prototyping and Design Comping with Adobe XD, Angular JS, Javascript, Type Script, HTML, CSS, SASS, Adobe Illustrator, Adobe Photoshop, All Microsoft Products including Microsoft Teams, Agile and Kanban, Atlassian Jira, Git, Microsoft Azure, Figma