Professional Summary
Creative marketing professional with proven abilities to manage simultaneous
projects and produce many forms of media from concept to completion, adhering to time constraints, budget controls and brand standards. Key Accomplishments
Maintain extraordinarily low reprint rate while providing exemplary customer service at SmartPress.
Lead the advertising graphic design team at Southwest Newspapers, maximizing the team’s strengths as we produced thousands of dollars’ worth of ads for a seven-figure publishing company.
Related Experience and Employment History
ASI: Acoustical Surfaces, Inc., Chaska, MN 7/2018 to 1//2023 Marketing Specialist
Support and maintain marketing strategies and objectives with the Marketing Director.
Concept, design and create magazine ads
Edit and concept blog posts
Create and distribute emails using segmented lists and customer personas in HubSpot; use HubSpot to analyze performance indicators
Develop a brand standard manual for the parent company and five stand-alone brands
Make quick edits to company websites in WordPress
Follow the marketing director’s lead on SEO and PPC decisions Greater MN Communications/Herald Journal; Winsted, MN 5/2017 to 6/2018 Graphic Designer
Design layouts for print and digital ads, brochures, banners, calendars, signs, niche publications and novelty marketing items.
Work closely with sales staff to achieve customers’ goals and expectations
Communicate with customers directly through email and by phone to perfect marketing messages
Produce large amounts of high quality designs efficiently while meeting constant deadlines and taking personal responsibility for accuracy and punctuality
The Bernard Group, Chanhassen, MN 5/2016 to 10/2016 Senior Marketing Associate
Support the Senior Marketing Manager through the development and implementation of marketing strategies and tactics while supporting the Marketing, Creative and Products teams.
Collaborate with the design team to generate website content to provide a positive user experience
Analyze and report on campaign metrics using Google Analytics to provide recommendations for improvements
Project manage blog posts and email newsletters for content marketing campaigns using Active Collab and Zoho CRM for email distribution
Confidently resolve issues with customers having negative public reviews with accurate feedback
Renee Fette Resume - Continues
Software Skills
Adobe Creative Suite
Microsoft Office Suite
PowerPoint
Google Docs
Multi-Ad Creator
Social Media
Search Engine
Optimization
WordPress
HubSpot
Web Design using
HTML and CSS
Renee
Fette, MBA
1625 Windy Lane
Waconia, MN 55387
Areas of
Demonstrated
Value
Layout and Design
Proofreading
Desktop Publishing
Leadership
Business
Communications
Print Media
Advertising Strategies
Social Media
Design and
Presentation
Staff Training
Scheduling
Customer Service
Project Management
Renee Fette Resume - Page 2
Smartpress.com (subsidiary of The Bernard Group) 4/2014 to 5/2016 Customer Service Representative
Use Adobe Acrobat and Pitstop to preflight graphic design jobs submitted by customers for print and provide customer feedback online and by telephone.
Identify issues in customers’ files, such as thin bleed, transparency and overprint issues as well as color discrepancies before they’re printed and cause refunds; maintain a low reprint rate per month
Maintain fast-paced, demanding workflow for up to 50 print jobs per day while providing exceptional customer service
KleinBank, St. Bonifacius, MN 11/2013 to 4/2014
Teller
Aid customers with basic banking practices. Implement the bank’s corporate commitment to integrity and customer service.
Perform basic banking interactions (deposits, withdrawals) with customers while adhering to federal and state regulations
Discuss and promote bank promotions and products according to customers’ needs
Southwest Newspapers, Shakopee, MN 5/2000 to 4/2013 Ad Design Manager
Leadership and project manage the eight-person Graphic Design team responsible for creatively producing ads and page layouts for multiple weekly newspapers and shoppers, magazines, and niche publications. Inspire agency-level design aesthetic and assign work to maximize each designer’s strengths to achieve clients’ marketing goals. Create page layouts for magazines, municipal newsletters and niche publications; produce web ads and web page designs.
Produce ad proofs for multiple publications with simultaneous deadlines while consistently maintaining a high level of accuracy and customer satisfaction
Implement a team approach to organize and promote marketing events that reflected the niche products’ brand messaging and involved readers
Incorporate typography and layout skills to compose women’s magazine story designs in line with the product’s brand and marketing strategy
Simplify complex information into easy-to-understand publications for organizations contracting our resources to communicate with audiences
Execute email newsletter campaigns promoting events and contests
Project manage production and press schedules; maintain amicable and favorable relationships with printers resulting in dynamic, on- time print jobs
Volunteer Experience
St. Joseph Catholic School, Marketing Committee 2010 to 2020 Donate time and talent to promote and position our community’s Catholic school as an alternative education option to the public school Education
Masters of Business Administration, Concentration in Integrated Marketing Communications – February 2016
St. Catherine University, St. Paul, MN
Bachelor of Science Degree in Mass Communications, Advertising Concentration Moorhead State University, Moorhead, MN
Renee
Fette, MBA
1625 Windy Lane
Waconia, MN 55387