KENDALL SEWALIAH, MBA

MARKETING AND EVENTS MANAGER

Saint Augustine, Fl · 347-***-**** · adv2ef@r.postjobfree.com

Results-oriented marketing professional offering 8+ years of experience driving marketing practices and strategies for companies in the retail, beverage, insurance, food and entertainment industries. Dedicated and creative with a progressive career reflecting strong leadership experience that supports motivated teams. Highly praised for customer relations, work ethic, communication, problem-solving and success in building, coordinating, and executing campaigns across all channels.

CORE COMPETENCIES

●Customer Relations Management

●Events Marketing & Project Management

●Content & Campaign Management

●Business Development & Strategic Marketing

●Brand Management & Ownership

●Budgeting & Process Improvement

●Leadership & Cross Collaboration

●Product Marketing & Lifecycle

PROFESSIONAL EXPERIENCE

MARKETING CONSULTANT 2021 – PRESENT Self Employed

●Conducted market research, sales forecasting, and strategic planning to assess the relocation of a soccer store, successfully resulting in a 30% increase in sales and profits.

●Provided administrative support and collaborated with the HR team of a private security firm to implement training programs for employees.

●Attained and negotiated 13 new contractual clients for security firm in which generated $75,000 in profits annually

●Created content for social media platforms for a restaurant/sports bar. Implemented web-based marketing strategies resulting in an increase in online sales to $9K in the first month and increasing followers by 15%.

●Provided marketing and administrative services for veterinarian.

●Conceptualized and implemented marketing campaign for veterinarian which consisted of brand awareness, social media marketing, customer relations and merchandising resulting in 18 new clients and 2 contractual long term clients.

●Provided customer relations services for advertising firm by means of constantly communicating with and adhering to client’s concerns, needs and satisfaction. Clients included restaurants, law firms, dermatology firm, trucking company, fitness centers and manufacturing companies.

●Provided events management services for local small businesses which included local fashion designer, coffee shop and used car dealership. Identifying target audience, merchandising and direct marketing strategies were utilized.

OWNER 2021 - present

Kendall’s Kitchen Brooklyn, NY

●Built a small catering business and implemented direct marketing strategies, successfully acquiring 4 permanent contracted clients and generating $400+ per week in sales.

●Attained 30+ clients over 5 months.

●Developed relationships with 3 suppliers and negotiated fixed pricing agreements for ingredients.

●Produced 3 weekly live video sessions for 40+ viewers, increasing customer satisfaction and repeat orders.

●Developed customized content and utilized social media advertising to boost brand awareness, increasing the audience by 300+ people within the first 3 months.

●Provided catering services for 17 private events which included wedding reception, birthday parties, Christmas office parties and sporting events.

●Conducted market research utilizing questionnaires which illustrated a 93% customer satisfaction rating.

MARKETING AND EVENT MANAGER 2014 – 2021

Stratos Marketing Ltd. St. Augustine, Trinidad

●Managed 14 client accounts and conceptualized campaigns and events for the introduction and launching of new products and services. Clients included Coca Cola, Samsung, Carib Brewery and Ruby Tuesday.

●Acquired 25+ clients generating $500,000+ in revenues.

●Organized and executed 50+ client events whereby managing the coordination, set-up and execution of planned events within set deadlines using both traditional and digital marketing strategies.

●Recruited and trained 6 employees that increased team productivity, efficiency, and culture.

●Developed a billboard campaign and increased market share by obtaining and operating 104 billboards and managing 24 digital billboards for clients such as Guardian Media Group, Coca Cola and Carib Brewery.

●Managed annual marketing budget as well as renegotiating several contracts resulting in an increase in marketing budget by 10%

●Presented monthly reports to managing director on ongoing, upcoming and potential projects.

●Contributed to company’s culture by implementing social projects and events such as educational programs, employee motivational and recognition practices, annual sports day and Christmas event.

MARKETING OFFICER 2011 – 2014

Liah General Contractors (Landscaping) El Dorado Country, Trinidad

●Optimized customer communication and implemented a follow-up protocol with clients, increasing customer satisfaction and building positive customer relations.

●Analyzed product and service pricing to better renegotiate new contracts, closing $75k+ in annual revenues.

●Built the social media marketing strategy, increasing potential and existing clients by 200%.

●Acquired 20+ new clients and contracts in both the commercial and residential markets which resulted in an increase of $350K revenue.

MARKETING DEVELOPER AND REPRESENTATIVE 2010 – 2010

MintTwist Ltd London, England

●Oversaw 2 clients and assisted the development of online marketing promotions and campaigns for clients.

●Collaborated with the Marketing Manager and internal teams to monitor and improve SEO strategies.

●Wrote 4+ blog articles for local magazines and maintained current knowledge of trends and developments in online marketing.

EDUCATION

MASTERS OF BUSINESS (MBA), Marketing 2019

University of Bedfordshire United Kingdom (Trinidad campus)

BACHELOR OF SCIENCE, Marketing, International Business 2012

Oswego State University. Oswego, NY

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