CMO Digital Marketing eCommerce Business Development

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Cameron Casey

Chief Marketing Officer

Digital Strategy & Product Management Omni-Channel Marketing Brand Identity Creation 32362 Westlake Village, Ca. 91361 310-***-**** *************@*****.*** Digital marketing, product and brand management leader with a proven history implementing technologies, innovations, business strategies, driving transformative results and company growth. Brings entrepreneurial spirit growing new and recurring revenue, increasing sales, and customer acquisition and retention through authentic storytelling. Experienced in content and social marketing, paid media, E-commerce, SEO, data analytics, market research, influencer and affiliate marketing. Highly effective, conscientious team leader and collaborator focused on performance and execution while striving for meaningful, purposeful, healthy, balanced work/life team dynamics. BRAND VENTURES Westlake Village, Ca. (2018 – 2022) VP Digital Marketing

Developed and implemented digital strategies, sales and marketing for successful launch of over fifty products direct to consumer across multiple brands.

Expanded sales and grew revenue year-over-year. Secured a spot on the top of Forbes 5000 fastest growing companies 3 years in a row.

Omni-channel content marketing, Facebook, Instagram, Youtube, native and affiliate programs. Worked with top celebrity talent and influencers bringing brands to market. Links to two of the brands: www.1tac.com, www.petjoy.com UI MEDICAL Long Beach, Ca. (2016 – 2018) Director of Growth Marketing

Working with Founders developed key sales and marketing strategies to launch.

Developed brand identity and positioning leading to first round of funding. The QuickChange Wrap: www.quickchange.com

Creating sales and training materials for teams of nurses deployed nationwide.

After securing global patents, continued to raise funding for expansion into UK, Europe, South America and Asia.

Since 2017 profits have doubled year-over-year.

Hasbro Corp. Pawtucket, RI (2014 – 2016) Product/Brand Marketing Director

Part of Hasbro’s Innovation Team, developed and launched new senior care division: The JoyForAll Brand. The first product line in the Company’s 86-year history designed specifically for seniors: https://joyforall.com/products/companion-cats

Managed new customer outreach and strategic partnerships.

Conducted sales channel and market research. Developed and built sales channel strategies, executed marketing programs.

Content marketing for new product launch of the Companion Pet Cat and Companion Pet Dog. Launch generated over a billion impressions online and coverage across media channels including CNN, New York Times, Washington Post, Daily Mail and more: https://agelessinnovation.com/category/press/

BulletProof Coffee – Content Marketing Director

Worked with founder, Dave Asprey and head of marketing creating content marketing campaigns to build brand awareness. Developed Influencer marketing programs and 2

helped Company gain national and international attention. Company raised significant investment capital and has become a multimillion-dollar global brand. NordicTrack – Writer, Producer, Director.

Created the infomercial for Incline Trainer with Jillian Michaels, with the slogan “Burn 5x the calories just by walking.” The most successful product launch in the company’s 45-year history, won multiple awards, and sold millions of units. Bloomberg TV New York, NY (2013 - 2015) Executive Producer

Original television content development and production. Created and produced the innovative competition series “Techstars”, following technology start-ups going through the Techstars accelerator program. The first series of it’s kind on Bloomberg TV and a huge success. The series budget was paid for by sponsors and drove additional ad revenue and subscriptions to their business model.

Discovery Studios Hollywood, CA (2010 - 2013) Executive Producer / Co-Production

Original television content development and production. Created and produced the TV series “Warlocks Rising” following the real lives of outlaw motorcycle gangs in the streets of Florida. Discovery purchased series without seeing a pilot and paid the highest purchase price for a first time show in the history of the Company. Additional Skills: Copy writing, storytelling, creative and strategic thinking, A/B testing, customer relationship and reputation management, operations management, staff management, account management, data analysis, PR, investor relations, video production, graphic design, Photoshop, Illustrator, Premiere Pro editing software Education: San Jose State University, Bachelors Degree Industrial Design and Engineering. Launched first start-up in college, grew into a multi-million dollar global company working with top celebrities and music stars with offices across the US, Europe, Asia, South America and the Middle East. Co-founded multiple tech start-ups including Shopit.com and Hypenetworks.com both were acquired.

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