Adam Jay Green

**** ****** ******

Cumming, GA **040

561-***-****

adv234@r.postjobfree.com

PROFILE

• Over 25 years of foodservice experience from restaurant management to foodservice distributors and manufacturer representation.

• Led organizations through transformation and growth to increase revenue, launch new products, and expand market reach.

• Created and executed aggressive business plans, budgets, and go to market strategies.

• Staffed and ran numerous restaurant concepts.

Expertise: Business Development • Strategic Alliances • Succession Planning • Market Penetration • Critical Negotiations • Market Expansion • “Sell Yourself “strategy

Experience

Brakebush Brothers, Inc., Westfield, WI 2012 to Present

Family owned further processed chicken manufacturer, with 100 years of business growth

Territory Sales Manager

Reporting to the Regional Manager of Southeast region, led sales and profit growth of a territory made up of Tier 1 and Tier 2 and 3 distributors. Responsible for Cheney Brothers Riviera Beach, Sysco Southeast, Sysco Miami, US Foods Boca, PFG Miami, and a handful of redistributors.

Started in 2012 with a 250,000-pound territory, and have grown by 10% every year.

Acquired the business of a multi-unit local chain, Longdoggers, by solving their raw Chicken breast waste problem and providing them with a consistent product, which equated to 50,000#/year.

Variety Foods, a packaged food manufacturer, started using a diced chicken in their chicken salad, which equates to 100,000 # per year.

A local chain, La Bamba in the South Florida area, added a tender to their menu in the amount of 40,000#/year.

Built solid relationships with Sales reps and became be the “go-to” chicken product when situations arise.

Practice techniques to solve problems that customers don’t even know they have.

Hopco Foodservice Marketing, Hollywood, FL 2008-2012

Foodservice Broker

Account Manager (USFS)/Channel Segment Manager

Reporting to the VP of sales, represented 50 manufacturers as a broker representative, selling through USFS South Florida. Responsible for distributor relations as well as managing a team of operator street professionals. Promoted to Channel Segment Manager in 2011, managing contracts and compliance for several GPO groups.

new accounts for product consumption; negotiated purchasing agreements and local marketing agreements on behalf of our manufacturer clients.

Lines included Schwan’s, Otis Spunkmeyer, Conagra, Advance Foods, Kerry Foods, Michael Foods, and numerous others.

Managed product in GPO and management groups that included Sodexho, Compass, Aramark, Premier, Avendra and Starwood.

Helped GPO managed operators adhere to contract compliance requirements.

Executed manufacturer business plans, and strategies to bring to market.

Orchestrated team blitzes in various markets US Foods covered, which allowed us to show a number of lines to one customer at a time.

Hosted monthly sales meeting for different regions to come into office and learn about new products and offerings.

Kelhar Foods, Inc. Mount Pleasant, SC

Deli Meat Manufacturer 2005-2008

Manufacturer's Representative South Florida

Reporting to the owners, representing a full line deli meat manufacturer; actively sought after and recruited new accounts for product consumption. Made daily calls to Cheney Brothers customers and sought out new customer leads through aggressive cold calling. Facilitated monthly distributor sales meetings to educate and inform distributor sales representatives about changing market conditions and new products. Kelhar products included different Hams, Cuban pork, Roast Beef.

Spearheaded a Cuban sandwich program utilizing panini presses.

Placed more than 100 panini presses under the premise that Kelhar products must be purchased in order to utilize the equipment.

Built strong relationships with Cheney Brothers reps and their customers.

Southeast Sales and Marketing Hollywood, FL 2003-2005

Foodservice Broker

Account Manager / Outside Sales

Reporting to Area Manager, originally by Orange State Food Brokers as an outside sales specialist responsible for increasing street sales for lines including FPI, Advance and Sara Lee. The business was later acquired by Southeast Sales and Marketing when I was later promoted to Account Manager. Represented 20 manufacturer lines; actively seeking and recruiting new accounts for product consumption; negotiated purchasing agreements on behalf of our manufacturer clients. Executed manufacturer business plans and organized tradeshows.

Lines included Sara Lee, Advance, Hillshire Farms.

Orchestrated team blitzes in various markets CBI covered, which allowed us to show a number of lines to one customer at a time.

Hosted monthly sales meeting for different regions to come into office and learn about new products and offerings.

Cheney Brothers, Inc - Riviera Beach, FL 1999-2003

Broadline Food Distributor

Territory Sales Manager

Reporting to the Regional Sales Manager, actively prospected and opened new accounts. Responsible for customer relations, collections, account maintenance, developing new client marketing plans. Demonstrated new products to

current and prospective customers. Annually increased customer purchases through diligent customer

account management.

Recruited by Cheney Brothers sales rep while Manager at Duffy’s to come work at CBI.

First 6 months with the company, exceeded expectations and began the “click-down”’ which takes sales reps from straight salary to salary +commission.

Had a very large territory, part of it being on the west coast of Florida, where no one had heard of CBI before. Landed a new customer on the west coast named Billie Swamp Safari, part of the Seminole Indian reservation.

The Seminole reservation had never heard of Cheney Brothers before, and Sysco had a monopoly on the business and exorbitant prices. They switched over to CBI after earning their trust.

Won a “Golden Circle Award” for the expedited increase in territory sales, including a trip to Atlantis in the Bahamas due to increasing from $10,000 to $45000 a week in sales in a short time period.

Ruby Tuesday - Boynton Beach, FL 1998-1999

Full service restaurant

Restaurant Manager

Reporting to Area Manager, responsible for training, staffing and running a full service restaurant, inventory control,

ordering food and liquor, quality control, scheduling and budget

adherence.

Responsible for both front and back of the house operations

Liquor and food inventory were tasks that were tackled on a weekly basis.

Kept morale at a high level, and staff turnover at a low, by keeping a fun, productive atmosphere day in and day out.

Duffy’s Drafthouse and Duffy’s Sports Bar - West Palm Beach, FL 1995-1998

Full service sports bar and restaurant

General Manager

Reporting to the Director of Operations, I was in charge of staffing and overseeing of a full-service bar and restaurant. ordering (food and liquor), payroll, scheduling, sales analysis, budget adherence, maintaining customer satisfaction.

Arranged numerous promotions including weekly pool tournaments, poker matches, and trips to Miami Dolphins games.

Arranged for Miami Dolphins players to sign autographs at an event, increasing the revenue that day, and continuous increases thereafter.

Practiced and perfected the “sell yourself first” mentality to be successful in this and any industry I would partake in from this point on.

Saw increases week after week in liquor and food sales, while keeping food costs within budget.

Increased revenue by teaching staff to upsell items in order to add check value.

Salad Sensations - Palm Beach Gardens, FL 1994-1995 Fast serve take out salad restaurant

General Manager-Restaurant

Reported to the owner, oversaw and operated a restaurant in a food court overseeing a staff of 10.

Innovated this concept of service by making it into a “show”. Customers would come and choose items to place in a bowl, and the bowl would be slid across the counter to the next employee in a fluid motion. This added to the popularity and increased customer presence at the restaurant.

Increased revenue by teaching staff to upsell items to build.

Helped curtail employee turnover by making it fun to come into work, a practice which I have carried forward throughout my career.

References and further history available upon request

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