CEO

AJAYARAJ PALASSERI

Contact No: +91-97-447*-**** EMAIL: *******@*****.***

Specialised in creating enterprise success through development of people and processes. Scope is vision deployment from concept to Execution. Makes process design & planning an interesting way for managers, installs adequate measures for result areas.

Concept leader in developmental management with 30 years of overall experience as Entrepreneur, Management consultant & CEO. Industry exposure in business process design and deployment in many industries from Automotive, Banking, software, Pens, chemicals, health care, Real Estate, Mattresses & Tread Rubber.

People related

Process related

People development & Role design

Vision translation to concept models.

Leadership building and mentoring

Strategic Management Planning

Partnership & Alliances

Functional excellence building

Masters in Personnel Management – 2002-2004, Pune University, First Rank in Institute

Graduation: BSc. Physics, Calicut University, St Josephs College.

Special Programs: Entrepreneurship (KITCO), Train the Trainer & Training Design (Jaycees, PE International), Process Design (TBEM), Finance planning & Venture Capital process.

CII (Confederation Of Indian Industry) Co-Chair of Ayurveda Task Force. Earlier Ayurveda sector panel member.

Ayurshield mission Co-ordinator: Integrating over 7000 Ayurveda clinics across Kerala into a common platform with immunity clinics in the wake of COVID19. Advisory board member at http://ayurvedacommunity.org/

KMA (Kerala Management Association) Member.

1)Apr 2020 – Present, Chief Mentor, DEFOG Growth Management Consulting, Director, Nagarjuna Ayurveda.

Company Profile:

Engaged again in consulting part time, into vision deployment.

www.defog.in

Key Responsibilities:

Vision deployment, Empower CEO and Team to set and achieve business targets.

Key Engagements:

1.Pallium India: Structured with vision deployment, a Charitable Organisation with funding from Micro donors and Azim Premji Foundation.

2.Nagarjuna Herbal Concentrates Ltd: Restructuring the sales system with process target monitoring.

3.Eastern Mattresses Ltd: Sales Organisation enabling with system integration.

4.Eastern Treads Ltd: Marketing Organisation Building.

2)Sep 2014 – Mar 2021, Nagarjuna Ayurvedic Centre Ltd., Director & CEO.

Company Profile:

Repeat of earlier posting as Director in Manufacturing from 2009 to 2010 and then CEO of Treatment Services from 2010 to 2012. It diversified into all areas of Ayurveda namely Treatments, Research, Farming, & Education.

Key Responsibilities:

Vision deployment, Set and achieve business targets through design and implement strategic enterprise programs.

Vital Achievements:

1.Implemented ERP, Acquired NABH certification- one of the first in the country.

2.Facilitating succession planning, Purchase of new campuses.

3.Reset the trade union format suitable for service industry.

3)August 2012 – Sep 2013, Confident Group, Kerala. Director Marketing & Sales.

Company Profile:

Confident Group is a multi business conglomerate, designed and built by Dr Roy CJ, one of the most brilliant businessmen of our times. His aggressive leadership profile attracted me to join his team. It is the largest zero debt real estate company in the world with close to a Billion dollar asset base. It is the best selling homes brand in Bangalore & Kerala. Reporting to Managing Director.

Key Responsibilities:

1.Set and achieve business targets by building the marketing organisation.

2.Design and implement strategic marketing programs to ERP and Tally.

Vital Achievements:

1.Achieved exponential growth during the term – to touch a target of 200 Cr business, up from 55 cr previous year.

2.Built and implemented a physical expo calendar – and touched about 25 cities including Gulf, Australia and Europe.

3.Standardised process and formats for TV creatives and ensured zero rework and wastage, started online promotions and spread into News TV network.

4)April 2005 to March 2009 – Principal Consultant, Concept Owner & founding partner - Training Workz, Pune

Company Profile:

Cofounded Training Workz, a consultancy organisation, with G Balagopal, to design and deploy transition management plans for highly ambitious enterprises on a architecture named DEFOG. Worked on ‘1000-day consulting format’ on a 4-step growth management model (process leadership with people participation) with about 12 companies with varying rates of success.

Key Responsibilities:

1.As the principal consultant, conceptualise and visualize, entire strategic business content right from sales to engagement to execution.

2.Design and ensure buy-in of key leaders and opinion makers including trade unions to the overall growth plan and system building.

3.Competency and Maturity development of people and process.

4.Engaging specialist consultants to augment leadership capability.

Vital Achievements:

1.Turned around the western region of Hindustan Latex Consumer Business Division – Transformed the region from worst to best in one year time, business growth target achieved, process review system installed, distribution channel reduced from 3 tier to 2 tier, etc. Now a 1000 Cr Rs firm.

2.Nitta Gelatin (Japanese global firm with KSIDC tie up, goal on profitability from BEP to 10% net in 3 years through 468 initiatives conceptualised and executed. Worked intensely with two MDs in the period and while they led from B2B to B2C . Now a 250 Cr Rs firm.

3.Eastern Condiments Ltd. Conceptualised and planed the 1000 Cr INR dream, led them through the DEFOG process, of process design, leadership augmentation, VC fund acquisition, to eventually achieving a dream ratio of 2x EV on turnover resulting in 26% stake divestment with an MNC.

4.Build a network of 20 trainers across the country to deliver central modules to field force.

5.Was the seminar leader twice for doing a one day seminar for 1000 School principals.

5)December 1999 to March 2003 – Head of DD Associates Training Solutions, Pune.

Company Profile:

DDATS was founded by Cdr Dipak D Naik, after he left the Navy. He was the pilot faculty and Train The Trainer Master of PE International in IndiaThe firm was also into EIA (Environment Impact Assessments) including flora and fauna damage, and was retained by MoEF (Ministry of Environment & Forests, GoI) to advise on major projects. The successes led to DDA group becoming role model dealers for HM, MBIL and later Maruti, with a consolidated turnover of about 400 cr Rs.

Responsibilities:

1.Client acquisition through strategic sales process, Documentation of agreements with clients. Field study including mystery shopping & quality reviews and scrap interviews.

2.Training design & alignment with clients’ strategic initiatives. Review partner for business heads & regional heads.

Vital Achievements:

1. Acquired the prestigious Tata Motors contract on context of Indica revival plan, Force Motors for Dealer Enterprise Management, Hindustan Motors for Customer Satisfaction Awards, and Bank of Maharashtra on marketing leadership in Mumbai & Pune, Daimler Chrysler OBT program.

EXTRA CURRICULAR ACTIVITIES & HOBBIES

Listening to music, reading, social development, driving, data analysis, learning design, shuttle badminton, watching movies.

PERSONAL VITAE

Date of Birth: 7th February 1967

Correspondence Address: 11, Copper Villas, Chembumukku, Kochi – 682030. Nationality: Indian

DECLARATION

I hereby declare that the facts given in resume are correct to best of my knowledge and belief.

Place: Kochi, Kerala

Dated : Feb 2023.

AJAYARAJ PALASSERI

SYNOPSIS

CORE COMPETENCIES

ACADEMIC EXCELLENCE

SOCIAL PROFILE

WORK EXPERIENCE

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