Member Team Account Director
Resume:
Christopher D. Schlarman
adv1np@r.postjobfree.com
www.linkedin.com/in/chris-schlarman
Marketing team leader with over 30 years of advertising agency and brand side experience leading cross-functional teams to articulate brand value, drive traffic, grow sales, increase margin and improve brand health for multi-unit retail brands in DTC and B2B models. Omni-channel campaign design and execution experience; including optimization of customer experience, digital efforts (SEM/PPC/SEO/Social/Websites), technology implementation, CRM, etc. for brands with brick and mortal outlets. Results oriented team leader with significant experience leading the application of resources to uncover and leverage strategies and tactics to achieve organizational goals and the unit and system level. Experience with best in class marketing driven brands such as; AT+T (wireless and wire line), Burger King, Driven Brands, Arby’s, Southwest Airlines, Blockbuster Video, Gateway Computer/Gateway Country Stores, OfficeMax, and others.
Experience:
Driven Brands, Take 5 Oil Change 04/21-12/22
Marketing Manager
Led a cross-functional team driving unit growth and performance for this rapidly expanding quick lube chain. Partnered with company and franchise operators to leverage omni-channel plans in support of new unit volume goals. Drove efforts of internal and external resources (media, pr, creative, promotional agencies) in the development and execution of grand opening and ongoing market support plans in new and existing markets. Monitored plan metrics and adjusted tactical plans, as needed, to achieve goals, address competitive opportunities, etc.
Vario Consulting-St. Louis 10/19-4/21
VP, Head of Client Engagement
Lead account management team in the delivery of brand strategy, creative and execution serving clients in the industrial, association and philanthropic sectors.
Men’s Health Group Holdings-St. Louis 1/17-2/19
Director of Marketing, Executive Management/Leadership Team
Drove all patient acquisition, patient experience and patient communications initiatives for a chain of patient pay health care centers with operations in multiple markets.
Managed multiple agency partners and vendors to deliver aggressive patient acquisition and revenue goals across a multi-market platform.
Utilized omni-channel marketing model to connect with potential patients and influencers across traditional media, digital channels, PR and CRM channels
2e Creative-St. Louis 11/15-11/16
VP, Director of Client Engagement
Built 26-member team to support rapid growth of award winning pharma, med device and life sciences focused agency. As a member of the agency leadership team created new processes for account management group, and systems to deliver brand-centric digital and traditional marketing solutions while maintaining effective partnerships with clients; Abbott, Alcon, Zimmer Biomet, etc.
The Buntin Group -Nashville 3/14-7/15
SVP, Group Account Director
Drove delivery of strategy, planning and execution of integrated marketing plan deliverables for Brookdale Senior Living (1,200 units Nationwide), The Tennessee Lottery and The Heritage Foundation.
VMLY&R-Kansas City 2/13-3/14
Group Account Director
Led a 50+ person team of technologists, creative, program managers and account managers in the delivery of brand centric digital and traditional marketing programs and technology solutions for Southwest Airlines, Assurant Health, PricewaterhouseCoopers Health Industries Practice, Hayneedle.com, The Kansas City Convention and Visitors Association and other clients.
Crispin Porter + Bogusky -Miami 4/06-8/11
VP, Account Director -- Burger King
As a senior member of the 50+ member Burger King marketing team led the development and delivery of award winning media neutral business building ideas and solutions. Drove delivery of team efforts, and branded content in support of Burger King system-wide sales and traffic goals.
Developed strategies and executions to drive market-to-market performance (value efforts, daypart initiatives, promotions, etc.) that generated $200 million in incremental local ad spend
Built systems and practices that drove significant growth in the agency/client relationship
Prior Experience:
Publicis -New York 9/01-9/03
VP-Partner, Account Director -- OfficeMax
Lead agency team in the development and delivery of brand building marketing strategies, advertising executions and retail support materials for the 1,000 store OfficeMax chain across all online and offline channels.
UPSHOT-Chicago 8/00-8/01
VP-Group Account Director -- SBC, Cingular Wireless (now AT&T) and Discover Card
Motivated 30+ member agency team in the creation and execution of marketing programs for use in traditional media, direct, on-line, at retail, and elsewhere for Cingular Wireless and others
The Waylon Co. -St. Louis 8/98-8/00
Group Account Director -- Coca-Cola Trade, KFC and Gateway Computer/Gateway Country
Managed teams in the delivery of strategically focused, integrated marketing programs, including leadership of KFC Kids Meal program and All Family Promotions efforts, Shop Refreshed program development and launch for Coca-Cola and Gateway Computer Country Store.
D’Arcy Masius Benton & Bowles-St. Louis 9/89-8/98
VP, Account Director -- Burger King, Blockbuster Video, Southwestern Bell
Lead teams focused on local efforts for Burger King, Blockbuster Video co-ops and Southwestern Bell product support across multiple markets and regions.
Managed planning and execution for 50+ DMA’s in the Burger King Southwest Region and 30+ DMA’s in the Burger King Southeast Region
Leveraged market level analysis in the development of daypart and other local programs for execution at the market and region level. Identified opportunities for incremental spending to drive market performance
Directed a large cross-disciplinary team in delivery of field marketing services; strategic planning, media planning/buying, promotional development and merchandising
Gardner Advertising Company-St. Louis 5/86-9/89
Account Executive
Developed advertising and retail brand support programs and communications for Ralston-Purina Pet Foods and Ralston Military Human and Pet Food Marketing, Southwestern Bell Mobile (MO/KS/OK), Centerre Bank and Trust, Whitman Corp. and The Illinois Central Railroad.
Education:
University of Missouri, Bachelor of Journalism in Advertising 5/86
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