Research Intern Graduate Assistant

Pratikshya Tripathee

737-***-**** www.linkedin.com/in/pratikshya-tripathee-7b6a73219/ *******************.**@*****.*** CAREER PROFILE

MBA candidate with over three years of professional experience in Business Development and Strategic Management. Innovative and performance-driven, with proven management leadership abilities and a track record of delivering impactful marketing campaigns and product development and management projects. Education

Master of Business Administration, Business Analytics major Expected date of Graduation- May 2024 Iowa State University, Ivy College of Business, GPA 4.00 Bachelor of Business Administration, GPA 3.97 Aug 2014- Jun 2018 Kathmandu University School of Management

SKILLS

MS Excel, SQL, Python, SEO, Event Management, Marketing Analytics, Graphic Designing (Adobe Creative Suite) PROFESSIONAL EXPERIENCE

Graduate Assistant, Ivy College of Business

Marketing Graduate Assistant, Iowa State University, Ames, Iowa Aug 2022- Present

• Collaborate with the Marketing Team at Ivy College of Business in planning and creating promotional campaigns, social media content, and major-specific marketing materials. DEI Taskforce Graduate Assistant, Iowa State University, Ames, Iowa Aug 2022- Present

• Engage with the strategic Diversity, Equity and Inclusion (DEI) taskforce for Ivy College of Business to research and develop metrics that accurately reflect the DEI performance of the business school. Co-Founder and Business Strategist, CraftsVilla Nepal, Nepal Feb 2019- May 2022

• Founded the social media-based customized gifting platform that pioneered the online gifting industry in Nepal.

• Performed Competitor Analysis to develop unique operational and promotional strategies.

• Led the creative department to plan and launch over 20 new products and product lines.

• Created positioning and targeting strategies based on our Market Analysis to drive new customer acquisition and maintain customer retention for the respective product lines.

• Analyzed the social media metrics to draw insights on product performance and targeting, which led to a 30% increase in orders within three months.

• Directed the launch of ‘Celebrate with Celebrities’, a collaborative influencer marketing campaign that ran for four months and delivered a 38% increase in new followers’ acquisition rate.

• Developed and launched ‘Catch the Corporate’ campaign, a 6-month project involving in-person presentations for 23 corporate clients and the acquisition of 9, contributing 15% to the total revenue per year. Marketing Research Intern, Nepal Agribusiness Innovation Centre (NABIC), Nepal Sep 2017-Jan 2018

• Conducted primary research and competitor analysis to understand the market position of Martin Ice Cream.

• Prepared a marketing report and presented a marketing plan with actionable insights to drive sales. Leadership Experience

• Event Manager, Nepalese Student Association, Iowa State University Oct 2022- Present

• Team Lead, Humana-Mays Healthcare Analytics Case Competition, 2022 Oct 2022

• Member, Master of Business Administration and Specialized Masters Association (MBASMA) Aug 2022- Present

• Vice President, KUSOM Creative Club Aug 2016- Jun 2017

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