Media Buyer Marketing Consultant

KAYLEIGH STROUP

Media Buyer/ Account Executive

********.******@*****.*** • 702-***-****

Kayleigh Stroup LinkedIn • Henderson, NV 9074

Summary

Solutions-oriented global marketing

professional with extensive media

industry experience partnering with

different cultures and adapting to gain

buy-in and drive change while educating

and growing teams at a local level.

Stellar record of owning the media

buying and campaign management

process with complete responsibility for

evolving the processes, addressing

bandwidth, and training team members;

serve as the agency's media buying and

management thought leader. Proficient

global media experience spanning

various verticals, clients, and categories,

while delivering upon offline and online

media knowledge and consultancy.

Gained proficiency in global integrated

marketing communications,

negotiations, global media, and

advertising, strategic planning, and

cross-cultural marketing. Sales and

marketing professional with a focus on

communications and advertising,

managing sponsorships and promotions

in tandem with delivering market

strategy. Adept at creating and activating

media strategies based on data-driven

inputs and experience; writing RPF,

negotiating with media partners, and

creating media plans; and building

thoughtful and accurate presentations

and present to clients. Leads media

partner relationships and performance

outputs as well as oversees creative

deliverables strategy.

Technical Skills: Microsoft Word

2003/2007/2010, Project Management

2007/2010, PowerPoint 2003/2007/2010

Excel 2007/2010, Windows NT, Strata,

Data Studio

Education

Bachelor of Science in Technical

Management

DeVry University

Areas of Expertise

• Media Planning & Buying

• Return on Investment (ROI)

• Promotional Event

Management

• Media Billing & Reports

• Advertising Partnerships

• Vendor Relationships

• Contract Negotiations

• Sales & Marketing Planning

Accomplishments

• Ensured cost savings and efficiencies by identifying and negotiating corporate contracts for advertising partnerships, consistently purchasing under budget.

• Negotiated lower rates and special placement for all advertisements, monitored the advertisement placement, and ensured ads aired on schedule.

• Strategized and outlined optimum buys in terms of cost efficiency, goals delivery, and vendor agreements.

• Supervised 20% of company revenue, consistently achieving and exceeding determined goals of between $30K-$50K per month in radio ad sales. Professional Experience

CAESARS ENTERTAINMENT 2014, 2016 to 2023

Media Planner/Buyer (TV, Radio, OOH, Print Advertisement Buyer) Pooled resources with the strategy team to develop, monitor, and adjust schedules while acting in concert with marketplace conditions, trends, and adjustments. Fostered and maintained relationships with vendors to work towards the overall goals of internal clients by efficiently negotiating and executing media buys. Provided monthly client reports to include ROI for all paid media placements (digital and traditional).

• Researched available options for media placement with complete accountability for all post-buy results by meeting with media representatives and accessing media database.

• Tracked buys-in-progress by spot checking placement and negotiating credit or billing adjustments, reconciled invoices, and resolve media billing issues with team members.

CAMERON BROADCASTING 1997 – 2012, 2016

Marketing Consultant

Designed and launched individualized marketing campaigns for a variety of clientele in addition to advising and educating clients on advertising needs. Scheduled, prioritized, and budgeted for event/sponsorship opportunities, devised and proofed commercial scripts, and managed a variety of promotional activities.

• Guided on programs to increase radio market awareness and listener loyalty.

• Reported on results of marketing including ROI, traffic, key metrics, and other performance metrics.

• Improved brand perception by strategizing local events and activities.

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