Adjunct Lecturer Relations Director

Location:

Pittsburgh, PA

Posted:

March 19, 2023

Contact this candidate

Resume:

CHRISTINE SPRING SWANEY

412-***-****

*************@*****.***

EDUCATION:

Duquesne University

Masters Degree in Journalism and Newsroom Organizational Communications

Duquesne University

B.A. Journalism

SKILLS: Special Events, marketing, reporting, editing, proofreading, speechwriting, education and energy content writer, media relations, publications, advertising, social media, photography and project development for energy-related companies.

Experience:

Freelance reporter for Reuters ( general and deadline reporting), Workers Compensation.com (impact reporting on how coronavirus has touched worker lives and a broad sector of underserved communities}, Latino Magazine, Pittsburgh Engineer, Pittsburgh Quarterly, U.S. News & World Report, Horse World, Antique Trader Magazine, Nursing News and the Ireland Institute..

Seton Hill University –Press release pitches (2014 to present)

The Ellis School – (2017-2019) Upper School After School Program, multimedia speaker and writer.

Maridon Museum – Marketing, writing and editing the museum magazine. (Summer 2010)

University of Pittsburgh: Marketing, publication proofreading, grant writing, media/marketing/development Consultant, tech and science writer (January 11, 2014 to May 2016): Project work in fundraising and corporate partnership development with companies like ANSYS. Developed special events to entice donors. Developed advertising campaign. Completed biomedical engineering, additive manufacturing and cybersecurity media pitches for University of Pittsburgh’s Information Technology Department and the Swanson School of Engineering, and regional economic/energy media pitches for the Allegheny Conference. Also developed several innovative media fellowships for national media - including reporters from the Financial Times, Reuters, and The New York Times - for both the Allegheny Conference and the University of Pittsburgh. Created media analysis packets for each event.

DEKE Digital–Ghostwriting for small business development projects, including health care and tech industry. (August 1, 2015 to September 4, 2015)

Carnegie Mellon University

Alumni magazine editor, tech and science writer, marketing, fundraising, grant writing and nonprofit management, development work and media and public relations director, College of Engineering, 2001 to 2014

(Develop fundraising programs and media programs, fellowships, press events, special events, press releases, media alerts and supporting materials to promote and position CIT locally, regionally and globally to key media and other important external audiences)

Created community development programs for Toys for Tots, Scouting for Engineers and

Environmental workshops partnering with local and state agencies.

Speech writing and media training seminars

Developed crisis management volunteer programs for training of staff and students

Created international media fellowship programs to introduce journalists to Pittsburgh region

Writing and ghostwriting op eds for a variety of newspapers and trade publications

Expert at pitching stories to local, national and international media

Developed and wrote marketing brochures

Oversaw design and implementation of advertising and written promotional materials

Developed brand initiatives

Carnegie Mellon University

Advertising/sales, assistant development director, public relations director, (GSIA) Tepper Business School, 1995 to 2001

(Developed fundraising strategic plans and donor lists for raising money from Mellon family, Scaife family trusts and other national foundation sources.) Also developed media and PR programs, development programs and outreach, special events, alumni magazine editor, rankings editor and manager of the CEO Business Series that combined resources from local foundations, corporations and government lobby groups.

Worked with external relations and development team to create long-term marketing strategies and research tools

The Daily Record Newspaper

Business and technology editor, July 1994 - September 1995, Parsippany, NJ

The Burlington Free Press

Business, health and technology editor and assistant news editor, April 1993 – 1994, Burlington, VT

The New York Times

Business, health and real estate correspondent, 1989 – 1995, Pittsburgh, PA

Reuters News Service

General news and health story stringer, 1990 – present, Pittsburgh, PA

(assigned stories and spent time in Asia, South Africa and Europe)

The Anchorage Times

Senior business and health writer, 1983-1989, Anchorage, Alaska

(covered oil and gas industry, fisheries, timber, tourism and native issues extensively)

The Pittsburgh Press

General assignment reporter, 1982-1983, Pittsburgh, PA

The Tribune-Review Newspaper

Business reporter, 1979-1982, Greensburg, PA

The United Press International (UPI)

News technology stringer, 1976-1981, Pittsburgh, PA

ACADEMIC INSTRUCTION:

The University of Pittsburgh, 2007-2009, Pittsburgh, PA

(adjunct lecturer teaching feature writing, intro to public relations and basic reporting and writing courses)

Saint Michaels College, 1994, Williston, VT

(adjunct lecturer teaching feature writing)

Duquesne University, 1991-1993, Pittsburgh, PA

(journalism fellow teaching feature writing, basic reporting and writing I and II, and communication design)

AWARDS AND FELLOWSHIPS:

2023 Overseas Press Club and the International Women’s Media Foundation Seminar on Fostering Psychological Safety for Journalists

2020 Overseas Press Club Seminar for Covering Civil Unrest and Presidential Elections Cycle

2013 CUPRAP Silver Award for Media Relations Training Program

2012 Andy Awards - Certificate of Recognition, Carnegie Mellon University

(for outstanding commitment to students)

2012 Communitas Award, Media Event: Scouting for Engineers Program

(awarded by the Association of Marketing and Communication Professionals)

2012 Platinum Hermes Award, Publication Category: Meet the Press- No Geek Speak

(awarded by the International Association of Marketing and Communication Professionals)

2012 Poynter Media Fellow, Online University: Giving Local Stories a Global Context

(Poynter Media Institute, St. Petersburg, FLA)

2011 MARCOM Gold Award, Communitas Award, Special Event: Racing Against Hunger

(awarded by the International Association of Marketing and Communication Professionals)

2011 MARCOM Gold Award, Media Event: 9/11 Media Scribes

(awarded by the International Association of Marketing and Communication Professionals)

2011 CUPPIE Gold Award, Special Event: Pelican Plight-Saving the Bayou Birds

(awarded by the Association of Communicators in Education)

2011 Hermes Gold Award, Best Feature Story: Family Remembers Outstanding Engineer

(awarded by the Association of Marketing and Communication Professionals)

2010 CUPPIE Silver Award, Public Relations Campaign: Campaign for G-20

(awarded by the Association of Communicators in Education)

2010 Renaissance Award, Media Relations Campaign: Eureka Moments

(awarded by the Public Relations Society of America)

2010 Communitas Award, Special Event: Pelican Plight-Saving the Bayou Birds

(awarded by the International Association of Marketing and Communication Professionals)

2010 Communitas Award, Pro-bono PR Magazine Category: The Maridon Museum Magazine

(awarded by the International Association of Marketing and Communication Professionals)

2010 Communitas Award, Media Campaign: Lipstick and A Smile Campaign

(awarded by the International Association of Marketing and Communication Professionals)

2010 Hermes Gold Award, Special Event: Cricket Credits

(awarded by the Association of Marketing and Communication Professionals)

2007 Renaissance Award, PR Campaign: Best Direct Mail and Marketing Campaign: The Maridon Museum

2006 MARCOM Creative Award, Pro-Bono PR Campaign: The Meissen Message

(awarded by the Association of Marketing and Communication Professionals)

2004 Women In Communications Matrix Award for Excellence in Communications and Marketing Campaign (Cybersecurity)

2000 Silver Inkwell Award, Best Overall Internal Magazine: GSIA Magazine, Carnegie Mellon University

(awarded by the International Association of Business Communicators)

2000 Clarion Award, Best Alumni Magazine, GSIA Magazine, Carnegie Mellon University

(awarded by the Association of Women in Communications)

2002 Pew Center Foundation Fellow On Reporting International Terrorism

(National Press Club, Washington, D.C.)

2001 Gannett National Media Writers’ Workshop

(The Newseum, Arlington, VA)

1999 Women in Communications Clarion Award

(Best Internal GSIA Alumni Magazine)

1993 Poynter Media Fellowship: Storytelling and Reporting Diversity

1984 American Banker’s Fellowship at University of Delaware for business and labor reporters

1992 Toshiba Foundation International Fellowship for business and Wall Street reporting, Sendai, Japan

1989 Golden Quill Awards for best science and technical reporting, business and labor reporting and modern living awarded by the Western Pennsylvania Press Club

1971 –Best Basic Cadet Award in U.S. Air Force ROTC Program

PROFESSIONAL ORGANIZATIONS:

Overseas Press Club

Engineering Society of Western Pennsylvania

Association for Health Care Journalists

REFERENCES:

Don Shields

Associate Vice Provost for Research

University of Pittsburgh

*****@****.***

412-***-****

Dennis Unkovic