Lisa Kasanicky

Scottsdale, Arizona, United States

aduz69@r.postjobfree.com

linkedin.com/in/azspagirl

SUMMARY

A seasoned writing and communications professional, Lisa Kasanicky has been crafting creative, audience-driven content for more than 20 years. She is author of “The Complete Idiot’s Guide to Girlfriend Getaways,” and creator of AZSpaGirls.com—a guide to all things spa and beauty. Lisa has developed spa and travel guides for the Arizona Office of Tourism and for The Arizona Republic’s family of lifestyle publications. She served as the spa editor for ITEM magazine, beauty editor for East West magazine, and is a regular beauty columnist and features writer for local and national publications. As the go-to gal for spas and beauty, Lisa has been interviewed on Martha Stewart Living Radio and has appeared regularly on local lifestyle programs including ABC News.

EXPERIENCE

Brand Messaging & Content Specialist

Independent Contractor

Oct 2013 - Present

Manage and write blog content and marketing materials for various high-profile clients. Create and edit brand-specific web and social content. Consult with companies on methods to improve promotion, sales and overall brand image.

Founder & Editor

Arizona Spa Girls

Jun 2002 - Present

Created Arizona Spa Girls (AZSpaGirls.com) in 2002 as an insider guide to Arizona spas and salons and a lifestyle guide to beauty and wellness. Write unique content as well as manage and edit the work of an elite group of freelancers. Work with advertisers and partners to create custom marketing programs and promotions. Manage press and social media outreach and appear on local television to expand brand awareness. Design and write copy for email campaigns. Plan and coordinate open house, VIP and customer appreciation events for spas and salons. Consult with spas and salon on creative marketing strategies to reach new clients.

Freelance Lifestyle Writer

2002 - Present

Freelance lifestyle, spa and beauty writer. Published in: So Scottsdale!, Phoenix Magazine, Prime Living, Scottsdale Business + Life, Generation Health, Healing Lifestyles & Spas, International Spa Association's PULSE and LiveSpa magazines, Where, Leisure Group Travel and The Arizona Republic's family of magazines including YES, 85255, AZ Style, Arizona Woman, Arizona Society, Camelback and Chandler Life. Developed, coordinated and wrote holiday shopping guides and covered the local spa scene. Wrote spa features for the Arizona Super Bowl Guide, California special travel section to the Republic and Phoenix Relocation Guide.

Beauty & Health Columnist

So Scottsdale!, Uptown and Scottsdale Health Magazines

Feb 2014 - Dec 2015

Report on the latest health news and all things glossy and glowing for a monthly lifestyle column.

Cofounder & Producer

Summer Spaaah Series

Jun 2006 - Sep 2013

Co-founded and produced this award-winning event series with a mission of supporting a local charity while uniting locals and tourists with top spas during their off-season summer months. Co-created a website with integrated ticket sales and customer management. Supervised sponsorship solicitation and coordination. Planned and coordinated each event based on each venue's needs and marketing initiatives. Managed event staff, volunteers and interns. Directed and edited email communications to event guests. Managed designers and PR professionals press, social media and advertising outreach.

Author

"The Complete Idiot's Guide to Girlfriend Getaways"

Penguin Publishing Group

Apr 2009

Researched and wrote a comprehensive group travel guide book for the CIG franchise focused on girlfriend getaways across the United States.

Spa Editor

ITEM Magazine

Jun 2003 - Jun 2007

Covered the spa scene in Phoenix, Los Angeles and Las Vegas for a monthly features column.

Beauty Editor

East West Magazine

Jan 2004 - Mar 2006

Developed and wrote beauty stories for this lifestyle magazine celebrating the fusion of Eastern and Western cultures.

Technical Consultant, Writer and Editor

Independent Contractor

1997 - 2001

Developed and wrote marketing collateral for clients including Syntellect, KnowledgeNet, Spark Design, ADT Security Services, Convergys and MCI Systemhouse.

Marketing Coordinator

Rust Environment & Infrastructure

Jan 1996 - Jan 1997

Planned, wrote and managed internal documents, collateral, proposals and presentation materials.

Technical Writer and Researcher

Franklin Templeton

Jan 1994 - Jan 1996

Planned, wrote and managed training documentation, collateral and high-level presentations.

Publications Coordinator

Acurex Environmental

Jun 1991 - Jan 1994

Managed a technical publications team, wrote and edited monthly reports, planned and wrote internal documents, and coordinated preparation of proposals and high-level presentations.

EDUCATION

North Carolina State University

B.A., English

1991

U & Improved Leadership Development

Master Graduate

HONORS & AWARDS

Coolest Recognition - Phoenix Magazine

2008

Named among the coolest people in the Valley of the Sun by Phoenix Magazine for her work as the "Spastress."

APS AzTEC Awards

2007

APS AzTEC Award Event of the Year for Summer Spaaah Series (www.summerspaseries.com)

Contact this candidate