Ramesh Kumar. M

**/***, **, ‘Star Emerald’, *th Street, North Jagannatha Nagar,

Villivakkam, Chennai, Tamil Nadu 600049, India

+919********* aduz2o@r.postjobfree.com

https://www.linkedin.com/in/ramesh-kumar-manickam-9227b443/ Skype: ramesh.kumar5767

Sales Management and Business Development

Passionate consumer packaged goods (CPG) industry sales management professional with an entrepreneurial spirit to deliver results and develop talent. Adept, strategic thinker with over 15 years of proven success in business development, creating innovative marketing campaigns, and account acquisition in multifaceted environments. Instrumental in the planning, development, distribution of new food product launches, and identifying industry-specific key performance indicators to promote exponential growth. Key communicator with senior management, potential clients, stakeholders, and external customers. Technically proficient in all aspects of Microsoft Office Suite and fluent in English, Arabic, Tamil, Hindi, Malayalam, and Telugu. Applying for a rewarding new position within retail management at mid-senior/senior level, where expertise gained through experience to date can be applied to further organizational growth and professional development. Areas of Expertise

• Strategic Marketing Implementation

• Sales Forecasting & Prospecting

• Client Retention / Relationship Building

• Market Expansion / Sales Growth

• Contract Development & Tactical Negotiations

• Key Account Management

• Business Development (New and Existing Clients)

• Budget Management

• Product Launches / Management

• Full Cycle Project Management

• Trade & Consumer Promotional Programs

• Staff Development and Leadership

• Product Category Management

• Sales Data Management

Professional Experience

Mother’s Spices - Chennai, India

Business Manager (15th Nov’2017 to Present)

• Promote the sale of spices in the grocery stores.

• Purchase quality spices from wholesalers, repack and distribute to the retail market.

• Establish rapport with the customers and up-sell products. Provide exceptional customer service and build a loyal clientele.

Selected Contributions:

Expanded customer base from 300 to 780 per month, with a business growth of 260%. Desert Line Projects W.L.L. – Doha, Qatar

Business Development Manager (31st Oct’2016 to 30th Sep’2017) Supported the completion of private and government projects for Civil and MEP contractors by directing and assigning qualified employees to various project locations; identifying the client needs, demonstrating our services, and closing the deal on providing our services throughout project duration. Ensured all projects were executed with high-level accuracy, within budget, and completed on or before projected deadlines. Selected Contributions:

• Assigned and deployed qualified personnel to onsite locations of specific clientele to assist with the Qatar Rail Projects which in turn generated QAR. 2,282,695 for business.

• Acquired two new key client accounts which resulted in 54% revenue growth within a year. VIP Housing and Properties – Chennai, India

Business Development Manager (10th Jul’2013 to 15th Oct’2016) Accelerated revenue growth by classifying prime real estate locations, identified prospective clientele, and established promotion guidelines. Developed viable client relationships by initiating contact through cold-calling and online marketing campaigns. Analysed and communicated campaign results with colleagues and senior management to devise calculated growth plans for next round of promotions.

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Ramesh Kumar Page 2

Selected Contributions:

• Created and implemented innovative marketing strategies by appointing sales and marketing managers which resulted in 12% growth of customer base.

Al Rabie Saudi Foods Co. Ltd – Riyadh, Saudi Arabia Area Sales Supervisor - Traditional Trade (7th Dec’2006 to 25th Jan’2013) Directed the annual execution of tactical sales plans and allocated specific budgets to DSD van sales department. As Area Sales Supervisor, accurate inventory management and exceptional customer support was critical. Tracked inventory surpluses and devised plan to phase out expired products and reduce loss for the company in compliance with FIFO regulations. Guaranteed monthly, quarterly, and annual sales and business objectives were met and exceeded by insuring all client accounts were taken care of and satisfied. Set up new accounts in customer management database; allotting customer IDs, inputting their inventory lists, recording sales performance, and identifying key performance indicators (KPI) within multiple categories. Maintain best rapport with the Key Accounts. Communicate all plans of the company for the year and for the respective category, plan JBP annually, fix quarterly and annual business budgets for them. Ensure all top SKUs are listed in all the key accounts and set proper stocking norms for each SKU. Acquire a vantage point display for Key SKUs, healthy share of shelf space, face ups alignment with the account. Overall ensure that business with the account generates healthy profits, business growth, revenue and market share. Planned, designed, and implemented new SKU launches in the assigned geographical area with customized sales promotion to fast-track sales for new, existing and category SKU’s. Recorded, analysed, and presented quarterly sales reports to executive management. Stayed up to date on market trends and observed industry competitors along with their associated products and sales campaigns; reporting findings and comprehensive solutions to better position us in the market.

Selected Contributions:

• Developed trade promotions for short shelf-life juices to encourage higher sales turnover rate utilizing price skimming methodologies. Increased sales revenue from SAR. 572,521 to SAR. 1,008,824 showing an aggressive growth rate of 76%.

• Executed strategic sales techniques to produce a 16.5% increase in profit between 2011 and 2012.

• Identified immediate business needs and implemented new delivery plan to increase efficiency which included overseeing the division of existing route and acquired new company vehicle within proposed budget; resulting in an increase of business revenue by SAR. 1,684,127 with a YOY growth of 63.22% from previous year. Mother’s Spices - Chennai, India

Business Manager (5th Jul’2005 to 15th

Nov’2006)

• Operate as an Independent Distributor and promote the sale of spices in the grocery stores.

• Purchase quality spices from wholesalers, repack and distribute to the retail market. Western Bakeries Co. Ltd (Almarai Co) – Jeddah, Saudi Arabia Area Sales Supervisor - Traditional & Modern Trade (13th Jan’2003 to 10th Feb’2005) Administered daily operations of the sales division including receiving stock from factory, distributing product to sales team, completing bank deposits, and reporting daily sale reports to store manager. Strategically developed marketing plans to reach target demographic in specific geographical locations and expand market reach for company. Trained and provided guidance to sales team regarding progressive sales methods and industry standards. Selected Contributions:

• Conceptualized and established industry-specific promotional programs for high-level clients that planned trade and consumer promotions, strategically separated delivery route to expand and execute deliveries quickly. These programs increased profits by 63.97%.

Education and Training

• Bachelor of Business Administration (BBA) - Sikkim Manipal University – Gangtok, Sikkim, India, (08th Jul’2014)

• All - India Senior School Certificate Examination (CBSE) (10+2) - Jawahar Vidyalaya Senior Secondary School, Ashok Nagar, Chennai, India (30th Jun’1981)

• All - India Secondary School Examination (CBSE) (Secondary 10th) - Jawahar Vidyalaya, Ashok Nagar Chennai, India (31st Oct’1979)

Training

Skills for Dealing with Others in the Workplace, Effective Communication Skills, Self-Management and Achieving Superiority Al-Tawail Management Consulting & Training – Riyadh, KSA Saudi Source Training Centre (SSTC), Riyadh, KSA

Personal Profile

Passport P0537551 Validity 05-06-2026 • GCC Driving License 4968017 Validity 10-04-2020 • Indian Driving License TN22 198*-******* Validity 27-02-2023

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