Jennifer V. Maharajh

* ***** *** ****** *** Hyde Park, New York, 11040 516-***-**** aduyjp@r.postjobfree.com https://veesmarketing.wordpress.com/

Summary

Skilled and talented Marketing and Communications professional with over 10 years of experience.

Areas of expertise include web and print content development, project management, marketing and

public relations, building internal and external brand awareness, writing for varying audiences, social

media and employee and community engagement.

Tech savvy with wide ranging background from print, TV and radio and well versed in a range of

communications solutions and technologies.

Strategic driver and innovative leader with deadline driven results and focused initiatives

Highly trained to initiate and execute public awareness and capital campaigns.

Experience in the non-profit world working directly with fundraisers and donors to plan special events,

donor driven events and community outreach.

Innovative leader committed to executing real time and projecting results.

Expertise in clinical management and overseeing New York State Department of Health & CMS guidelines.

Work Experience

AGEWELL NEW YORK, LAKE SUCCESS, NY

Senior Manager, Marketing & Communications, Mar 2015 - Present

Lead development and strategy of all advertising and marketing campaigns to increase brand awareness and annual open member enrollments for New York State Managed Care Plan

Initiate public relations strategies to identify and coordinate consumer press opportunities and angles.

Lead design and content development of Health Plan website.

Partner with marketing/sales team to create events and projects that promote brand awareness

Lead creation and development of all marketing materials for all lines of business for Medicare & Managed Care including newsletters, brochures, guides, educational and promotional items, etc.

Lead digital marketing campaigns on all social media platforms and track analytics to determine promotional effectiveness

Provide support and strategy assistance for both internal and external branding initiatives

NORTH SHORE-- LIJ HEALTH SYSTEM, GREAT NECK, NY

Corporate Director, Marketing, Mar 2013- Aug 2014

Lead development of service line marketing goals, objectives, strategies and tactics to support volume

And brand growth.

developed and presented numerous marketing plans to marketing board to support clinical service line revenue growth and brand awareness.

Built project teams in Digital, CRM, SEO, Creative, Social Media, Advertising, PR and Planning as part of strategy development.

Built strong relationships with service line and hospital leadership to understand vision and overall goals to support marketing and communications.

Worked with key vendors and ad agencies and utilizes CRM, Sg2, Advisory Board, market research and

other tools for strategy development.

Served as a brand steward by ensuring effective application of the corporate identity standards

ST. MARY’S HEALTHCARE SYSTEM FOR CHILDREN, BAYSIDE

Manager, Marketing & Communications, May 2008- Mar 2013

Developed materials to augment and further establish the health systems brand among the public, referral sources and current/potential donors.

Regularly updated and maintained website content and posting and all social media such as facebook and

twitter including social media campaigns.

Wrote all electronic publications for the healthcare system such as e-- newsletters and email blasts.

Developed and wrote print publications for the healthcare system to support fundraising and marketing efforts, i.e., newsletters, marketing materials, brochures, press releases, feature stories, annual reports,

case studies, direct mail solicitations, advertisement, and presentations.

Developed PR strategies and initiatives and conduct interviews and regularly research, write and

distribute press releases to local, regional, and national outlets.

Involved in a capital campaign to build a new Patient Pavilion at St. Mary's. involved in planning and

hosting the grand opening event, giving tours, donor driven events, etc.

Manage groups and events and all PR related activities and Shot and edited videos/ photography

NEW YORK COLLEGE OF OSTEOPATHIC MEDICINE AT NYIT, WESTBURY, NY

Administrative Assistant/Medical Writer, Sep 2005-May 2008

Track and maintain electronic files of over 800 medical students & over 5,000 faculty members

Liaison between medical students and hospitals : Coordinate over 300 students 4th year clinical clerkships

with outside and affiliate hospitals.

Coordinating student programs and proctoring medical exams.

Assist with writing and preparing medical documents, affiliation agreements, clerkship manuals, 4th year guidelines and curriculum.

CARIBBEAN NEW YORKER, QUEENS, NY

Freelance Contributing Reporter, Sep 1998-Dec 2007

Writing and editing articles relating to healthcare, music, features, human interest stories,

political/financial stories and stories relating to the Indo-- Caribbean community.

BLOOMBERG RADIO/SHADOW TRAFFIC, NEW YORK, NY

Writer/Editor for Shadow Traffic, Dec 2007-Dec 2008

Writing and updating daily traffic/weather and sports reports

LI NEWS TONIGHT AT NYIT, WESTBURY, NY

TV Reporter/Camera Person, Sep 2006-Jun 2007

Conducting interviews, shooting b-roll. Writing and editing stories VO’s/packages/VOSOT’s. linear &

Non- linear editing-- avid express pro and final cut pro. Audio board, character generator,

1240AM WGBB-- CARIBBEAN SOUNDS, WEST BABYLON, NY

Producer & Newscaster (Self-- Employed), Feb 2004 Jun 2006

On-air host and producer for Caribbean radio program. News broadcaster -- local/national and

international events and news. Conducted weekly interviews and hosted fundraisers for Caribbean

organizations. Writing and editing promotional pieces, media kits and related marketing materials.

Education

NEW YORK INSTITUTE OF TECHNOLOGY, WESTBURY, NY- M.A.- Communications & Film Production

HOFSTRA UNIVERSITY, HEMPSTEAD, NY - B.A - Print Journalism

NEW YORK FILM ACADEMY, NEW YORK, NY - Certificate in Film Productions

PCI INSTITUTE - Certified Insurance Broker- Property & Casualty

Awards

Honoree and Recipient of the 2018 Caribbean American Heritage award

Recipient of the Press Club of Long Island annual media award

Who’s Who on Long Island award recipient

References: Furnished upon request

Contact this candidate