David Verdini

Professional Summary

Experienced and skilled marketing and customer service professional

Committed, proven and dependable Marketing Consultant and has a successful track record of showing, promoting, and selling products/services.

Excellent communication skills (verbal and written)

Data entry skills

Proficient with MS Office Suite (Word, Excel, Outlook)

Team player

Education

Quinsigamond Community College

Bachelor's degree, Business, Management, Marketing, and Related Support Services

Professional Experience

SimpliSmarter Feb 2017 - Present

Marketing Consultant

SimpliSmarter offers a best-in-class, mobile messaging platform used by both large and small businesses. We make it easier for businesses to communicate with their customers, employees and partners by offering an entire suite of mobile marketing tools in one platform

Work closely with product team to manage all email marketing and in-app messaging strategies for the apps. Define cadence, segmentation, trigger marketing campaigns and promotion streams for our products

Develop strategic partnerships to expand our customer base and add value to the apps

Create targeting, blocking and holdout groups

Make great decisions about phrasing and language that we use in notifications

Text Ripple Sept 2016 - Present

Business Development

Text Ripple is a leader in mobile marketing and text messaging software for both small and large businesses.

Text Ripple is easy to use, affordable and takes only minutes to get up and running.

Support strategy development and provide recommendations to support marketing activities

Organizing, developing, maintaining and executing client relationship strategies, including the support of business development activities

Support process improvements to deliver efficiency, effectiveness and value

Oversee business and database development efforts, including database management, meeting coordination and business development/lead tracking

Ellie Mae Jan 2014 - Jan 2016

CRM Solutions Specialist

Ellie Mae (NYSE: ELLI) is the leading cloud-based platform for the mortgage finance industry. Ellie Mae’s technology solutions enable lenders to originate more loans, faster, to lower their overall origination costs, all while ensuring the highest levels of compliance, quality and efficiency.

Work closely with CRM Strategy teams to ensure contact strategy and communication strategy is carried through to development

Providing analysis and insights in support of strategic business issues

Manage all profiles and interfaces for assigned brands

Collaborating with Business Development departments

Manage the day to day campaign execution

ARG Interactive/Mortgage CEO Jan 2011 - Jan 2014

Sr. Sales Manager

ARG Interactive/Mortgage CEO provides on-demand, mortgage CRM, marketing automation and interactive web site solutions to mortgage companies, banks and credit unions.

Mortgage companies and banks use ARG’s proprietary mortgage CRM, marketing automation and lead generation technologies to acquire new customers and retain existing customers.

ARG's mortgage CRM product is delivered as a Platform-as-a-Service (PaaS) and easily integrates with third party tools and applications.

SalesFuel.com Jan 2011 - Jan 2014

Account Executive

SalesFuel provides on-demand sales intelligence and prospecting solutions that increase sales productivity and revenue. Sales and marketing professionals use SalesFuel to quickly identify "high-probability prospects" based on in-depth company profiles, contacts and trigger events. SalesFuel users can track real-time, sales intelligence about their clients, prospects and target companies that are more likely to purchase their products and services soon.

Responsible for client servicing and client acquisition.

Responsible for building and managing the sales pipeline of prospective clients for accurate forecasting purposes and collaborating with various departments within the company.

Served as the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction.

Computer Express, Inc. (CEI) Feb 2009 - Oct 2010

Sales /Recruiter

Build relationships with hiring management and place top talent within.

Responsible for staying in touch with job applicants and assisting providing them with guidance in their job search

Partner with hiring managers to discern workforce needs; define job parameters; outline desired qualifications; and source, screen, interview and select best-option candidates for skilled/technical trades, management positions and support staff openings.

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