Freelance copywriter

BRIAN HUNN

347-***-**** aduy5b@r.postjobfree.com linkedin.com/in/brianhunn

Portfolio: krop.com/brianhunn

FREELANCE CREATIVE DIRECTOR COPYWRITER

Award-winning creative leader who drives results. Hands-on experience working in fast-paced, entrepreneurial environments, building & managing creative teams. Creative lead with passion who builds client relationships; motivates and inspires colleagues. Detail-oriented with project management skills, the ability to manage and be hands-on. AREAS OF EXPERTISE

Direct response + digital marketing Large-scale, integrated marketing campaigns Creative testing Creative strategy Strategic & tactical projects Brand identity Demand generation Customer acquisition & retention B2C & B2B & D2C MULTICHANNEL EXPERIENCE

Social media marketing: Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest Direct mail Digital display Websites SEM Email marketing TV DRTV Online video Radio Blog Articles + Newsletters Branded Content Retail Outdoor Print Collateral WORK HISTORY / PROFESSIONAL EXPERIENCE

• BH Creative Communications, New York 2020 – Present Principal, Freelance Creative Director / Copywriter Agency Clients: Rauxa/FKA Hero Digital Quatrro GALE Partners JD&Co Design Brands: Audi, Audible, Beachbody, Dave’s Hot Chicken, Chase, Equitable, Frontier Communications, H&R Block, Ka’Chava, McAfee, PenFed Credit Union, SiriusXM, Verizon In-house Clients: FanDuel Sportsbook Meredith Corporation Seek Medicare Scholastic ExecOnline Castrol Jeevz

John Deere CalSouthern University Trident University

• Develop direct marketing, social, digital, brand & broadcast campaigns.

• Audit and optimize direct mail acquisition and retention programs for FanDuel Sports app.

• Develop data-driven campaigns (social, Web, email, print) for health startup Seek Medicare.

• Create 360-degree advertising campaign for Meredith-owned MyLife mindfulness app.

• Build email and social demand-gen campaigns for DTC brands Beachbody and Ka’Chava.

• Work in partnership with in-house marketing/creative staff as well as other freelancers.

• LIFT Agency, New York / San Francisco 2019 – 2020 Group Creative Director

Clients: Charter (Spectrum, Spectrum Business, Spectrum Mobile) Frndly TV Frontpoint Home Security

• Developed new creative for Charter / Spectrum across digital, online video, social media and print.

• Created Frontpoint e-commerce website that set company records for monthly and single-day sales.

• Served as co-lead of the NY office and member of the agency leadership team.

• Managed in-person and remote creative staff across 3 offices (NYC, San Francisco, Portland).

• Led client presentations in person, by phone and by Zoom.

• Digitas, New York 2010 – 2019

VP, Group Creative Director

Clients: Comcast (Xfinity, Xfinity Mobile, Comcast Business) Sunrun Solar Time Inc Magazines (AllYou, InStyle, People, Real Simple, StyleWatch, Southern Living) Travelers Insurance

• Won over 10 advertising industry awards for Comcast and People Magazine.

• Saved millions by developing direct mail best practices, new formats & production efficiencies.

• Served as client-facing creative lead; staffing & coaching a 20-person design and copywriter team.

• Helped launch Xfinity Mobile (2 MM customers) & Comcast Internet Essentials (11 MM customers).

• Consistent incremental business wins leading to revenue growth of over $5 million.

• Responsible for KPIs including conversion, revenue, response rate, Net Promoter Score.

• Ogilvy, New York 2000 – 2010

Partner, Associate Creative Director

Clients: Air France Allergan American Express AT&T Wireless BP Enfamil Feeding America Goldman Sachs IBM Kaletra NY Public Library Plavix Ragu TD Ameritrade

• Managed, mentored and collaborated with a team of 4 creatives.

• Served as client-facing creative lead.

• Pitched and won Goldman Sachs account across multiple lines of business.

• Grew Enfamil account from ad-hoc projects to a retainer-based account. EDUCATION

● Temple University, Philadelphia, PA

MBA, Marketing

Dean’s List, PDDA Scholar

● Penn State University, State College, PA

BA, Advertising

Dean’s List, Stephen Girard Foundation Scholar

ADVERTISING AWARDS & HONORS

● Effie Awards (People Magazine & Comcast)

● Philly DMA Benny Awards (Comcast & Comcast Business)

● ABA Stevie Awards (Comcast Business)

● ANA Business Marketing B2 Awards (Comcast Business)

● Cable Faxies Award (Comcast)

● USPS Next Generation Campaign Award (Comcast)

● DTC Perspectives Award (Allergan)

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