Freelance Writer Customer Service

JYL LYTLE

RECENTLY RELOCATED – SEEKING MARKETING, ADMIN, OR WRITING ROLE

913-***-**** – aduy27@r.postjobfree.com

Portfolio

Accomplished, results-driven writer with a global perspective seeking the opportunity to leverage 14 years of experience in the digital marketing and content creation field to provide exceptional service and collateral. Strong ability to work independently and proficient in planning, organizing, prioritizing, and meeting deadlines consistently. Technical Skills: Performance Management · Digital Marketing & Advertising · E-Commerce · Copywriting · Search Engine Optimization (SEO) · Email Marketing · Editing · Press Releases · Project Management · Creative Writing · Search Engine Ranking · Social Media Optimization (SMO) · Blogging

· Google Workplace · HubSpot · Google Ads · Microsoft PowerPoint · Microsoft Office · SEMrush

● Integrated marketing

● Budgeting and goal setting

● Editing and proofreading

● Email marketing

● SEO, SMM, SEM, etc.

● Demographic research

● Customer persona building

● Email marketing

● E-commerce store building

● Performance management

● Copywriting

● Analytics and reporting

PROFESSIONAL EXPERIENCE

Professional Freelance Writer 2008 - Present

Various Publications and Platforms - Kansas City, Kansas, and Various Cities / Countries

● Responsible for spearheading client acquisitions for individual contracts along with setting prices and negotiating contracts in a competitive marketplace.

● Asses clients' marketing and performance goals, and writes customer personas using demographic and behavioral data taken from analytics reports. Crafts marketing plans based on goals and budgets. Writes SEO-optimized web copy, organic and paid social media posts, search ads, email marketing collateral, and other copy.

● Helps clients receive an ROI of $42:$1 or higher on email marketing campaigns. Works closely with analytics reports to track KPIs and make adjustments to campaigns where needed.

● Balancing time between completing editorial requirements within budget and deadline and managing all aspects of business management, including customer service, relationship management, collections, and bookkeeping.

Freelance Travel and Lifestyle Writer 2008 - 2010

Al-Ahram Weekly English News - Cairo, Egypt

● Responsible for promoting travel destinations and fine dining establishments in the Mediterranean and the Red Sea region. Helped launch Jaz Resort in Marsa Alam to the #2 position by leveraging the power of the written word to a regular readership of 10,000,000 people in Al Ahram Weekly's Travel Section. (Pseudonym Jyl Ghoneim or Jyl Ghoniem)

● Reported on fashion shows, HACE events, and NGO and US Ambassador collaboratives that helped develop local businesses through voluntourism. Volunteering

● Volunteered with a Local Crafts Business Development Officer at the Aga Khan Charity Network in Cairo, EG to build an online marketplace where artisans could sell Egyptian Art to a worldwide clientele for the first time ever.

● Supported efforts to build schools in rural areas that are now teaching both boys and girls, boosting literacy rates, and decreasing child mortality rates. EDUCATION

Bachelor of Arts in Communications Current Student Arizona State University - Tempe, AZ

Approximate Graduation Date 12/2024

E-Commerce and Digital Marketing Certificate 2022 Google via Coursera Platform

Advanced Content and Social Tactics to Optimize SEO Certificate 2022 The University of California at Davis

Liberal Arts Associate Degree in General Studies 2019 Kansas City Kansas Community College - Kansas City, Kansas Graduated Cum Laude

REFERENCES

● April Simon - Entrepreneur, former employer - 386-***-**** aduy27@r.postjobfree.com

● Melissa Valentine - Entrepreneur - 913-***-**** aduy27@r.postjobfree.com

● Patricia (Tricia) Lawwill - Marketing Manager/former manager - 918-***-****

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