Twenty years corporate experience in graphic arts, project management, and concept execution. Proven results in campaign development, multi account management and strategic planning for global art direction. DWINDLE DISTRIBUTION: SENIOR GRAPHIC DESIGNER - 2007-2009 Wild Strong, SpectraUSA, Carver Skateboards, Phyve Supply, Eversesh, Ethno Multimedia, Kraftig, Pepsico, Frito-Lay, Full Riot, Bravo Sports, Internationally Known, MCD and more. P.O.V. KIDS: GRAPHIC DESIGNER - 2004-2007
SELECT DISTRIBUTION: GRAPHIC DESIGNER - 2003-2004
SAN DIEGO STATE UNIVERSITY - 2003
PROFESSIONAL
EXPERIENCE
FREELANCE
CLIENTS
OBJECTIVE
EDUCATION
AND TRAINING
ELECTRIC VISUAL: SENIOR GRAPHIC DESIGNER - 2009-2012 CULTUR8: ART DIRECTOR - 2012-2014
PROPAC MARKETING: ART DIRECTOR - 2015-2016
BOOST MOBILE: SR DESIGNER/ART DIRECTOR - 2016-2018 GHOST GAMING: SENIOR DESIGNER/BRAND CREATIVE LEAD - 2018-2020 WEST COAST CURE: CREATIVE LEAD - 2020-PRESENT
• Managed creative process with studio in agency setting for multiple campaigns and client presentations including conception, design, and final art production.
• Aligned with copywriters and marketing counterparts, reviewing briefs and developing stunning creative.
• Developed creative concepts, managed photographers and creative partners for various projects with the Frito Lay Brand Team.
• Present concepts to senior leadership members of the various brand teams at Frito-Lay and Pepsico for generating creative alignment.
• Formulated and delivered key designs for print, digital, social, environmental and experiential campaigns in a fast paced, evolving environment.
• Developed, designed and executed the marketing strategy on out of home creative based in current trends of music, action sports and urban culture.
• Collaborated and executed with marketing counterparts to create product stories for various devices in the Boost Mobile portfolio.
• Digital creation and production for front-end development and social media content.
• Collaborate with all departments at Ghost Gaming to create original graphic content for the brands website, social media and all marketing materials.
• Communicate with senior management to develop the brand visual identity that reflects the company’s core values, ideals and tone of voice.
• Ensure brand look and feel is consistent across all platforms. Hands-on direction and creative interpretation from photoshoot management through finished and executed creative.
• Develop original artistic concepts with marketing team from concept to completion.
• Lead creative for all packaging, marketing/sales materials, social media, digital, and in-store execution.
• Ensure brand look and feel is consistent across all platforms. Hands-on direction and creative interpretation from photoshoot management through finished and executed creative.
• Worked with integrated team to develop creative concepts for all marketing and advertising.
• Bachelor’s Degree in Graphic Arts.
• Advanced knowledge of Adobe Creative Suite, typography and current advertising, design, and fashion trends. Also Excellent comping skills with advanced graphic design knowledge.