DON ORTH • *** CRESCENT AVE. SAUSALITO, CA ***** • 408-***-**** • aduwty@r.postjobfree.com

Don Orth

Summary. Experienced, mission-driven product and people leader with over 15 years of building high performing teams, developing products and programs, and scaling awareness and adoption. With specific expertise in education and health technologies, I bring an innovative mindset, strategic thinking, leadership, story-telling, project management, and an evidenced-based approach to drive product success. Tactical skills include writing concise, inspiring campaign and core messaging, aligning and building capacity of teams, and public speaking and facilitation. EXPERIENCE

Product Management & Marketing. Drive successful product development and awareness from product inception (vision, market research, competitive analysis) through development (cross functional coordination, KPIs, roadmap), to launch (campaigns, sales enablement, strategic partners management, customer resources), and ongoing product evolution. Create core messaging framework and crisp, compelling messaging for campaigns, sales enablement and product adoption. Represent company as evangelist and expert internally and externally. Leadership & Teamwork. Build and lead highly effective core and cross-functional teams

(engineering, sales, marketing, etc.) to develop products and programs. Align teams around a shared vision to create a culture of commitment and collaboration that inspires and energizes members to do their best work. Leverage design thinking to develop human-centered solutions. Build and develop strategic partnerships with key organizations and influencers to scale product adoption. Communications & Content. Write and create core messaging, sales enablement resources, and customer resource toolkits to focus value proposition and impactful use of products. Create scripts for PR team, and write and design keynotes for key executives to evangelize product at events. Authored four books for education leaders and four books for product education, used as engagement tools by sales and channel. (apple.co/leadership) Project Management. Use agile and other methods and digital collaboration platforms to manage project timelines, keep team aligned, and meet objectives successfully, on time and on budget. WORK & ACCOMPLISHMENTS

WORLDWIDE PRODUCT MARKETING SENIOR MANAGER, APPLE INC. CUPERTINO, CA; APRIL 2014-DECEMBER 2022

• Owned the worldwide Education Leadership Program, targeting B2C and B2B customers to drive adoption of iPad, Mac and the Apple ecosystem.

• Built and led team to design and manage an online PL platform for educators. (Now 1M+ users.)

• Suppored building the Apple Learning Coach, a PL program for instructional coaches

• Coordinated teams in 7 geographies and 20 languages to manage local launches, including PR activities, sales enablement, training, and customer content.

• Co-led wellbeing product development, launching this year. (Confidential.)

• Envisioned, developed and led Apple’s presence at EdTech events worldwide.

• Redefined approach to leverage Twitter for several specific audiences. Now 1M+ followers. DON ORTH • 127 CRESCENT AVE. SAUSALITO, CA 94965 • 408-***-**** • aduwty@r.postjobfree.com DIRECTOR OF TECHNOLOGY & STRATEGIC PARTNERSHIPS, HILLBROOK SCHOOL LOS GATOS, CA; JANUARY 2011-APRIL 2014

• Built IT Department from scratch to team of six to establish IT infrastructure and integration.

• Established one of the world’s first iPad 1:1 programs; defined for scale; shared back with Apple and broader edu community.

• Earned recognition as an Apple Distinguished School and Apple Distinguished Educator.

• Developed new approach to agile learning spaces to leverage mobile learning with technology; developed research projects; wrote whitepapers; partnered with key SV companies like Common Sense Media and Apple.

• Co-led development of new program, the Center for Teaching Excellence. DIRECTOR OF COMMUNICATIONS & EXTERNAL RELATIONS, CATE SCHOOL CARPINTERIA, CA; JUNE 2006-JUNE 2011

• Built Communications Team to manage new coms channels, content, and campaigns.

• Branded Cate School as a top school through web, print, email, PR, and social.

• Co-led a 5-year, $65M campaign to increase endowment and capital investments.

• Designed and led whole school professional development for EdTech integration. DIRECTOR OF ICT, INSTITUT LE ROSEY

ROLLE, SWITZERLAND; AUGUST 2004-JUNE 2006

• Built internal platform for school communications, LMS and professional development.

• Designed and supported the school’s 1:1 technology program.

• Led professional development for EdTech integration. ENGLISH TEACHER, VARIOUS

2000-2004

RESEARCHER, MASSACHUSETTS GENERAL HOSPITAL/HARVARD MEDICAL SCHOOL 1996-1999

SKILLS

B2B, B2C, Salesforce, Agile, Design Thinking, Tableau, Google Analytics, Adobe Creative Suite, Office 365, Google Workspace, Wrike, Final Cut Pro, Slack, Quip, integrated digital marketing, channel sales, sales enablement, technical and campaign writing, public speaking, challenge-based learning BOARDS

Montessori Center School, Development Chair

Arts and Music Conservatory, Development Chair

EDUCATION

Harvard Graduate School of Education, Cambridge MA — EdM (Teaching and Curriculum) Vermont College at Norwich University, Montpelier, VT — MFA (Creative Writing) Tufts University, Medford, MA — BA (English Literature, pre-medical sciences) CERTIFICATIONS & TRAINING

Design thinking training, speaker training, teaching credentials in 6-12 English and Math.

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