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Director Marketing Sales Executive

Location:
San Mateo, CA
Posted:
January 24, 2023

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Resume:

Curriculum vitae

Krishna Kumar Somasekharan Nair

***-*, ********* ******,

Foster City, California

Zip code - 94404

Phone: +1-650-***-****

Email: aduwqs@r.postjobfree.com

Seeking to senior level assignments in sales & marketing, business development with a front

line organisation (Total experience of 20 years in sales & marketing in India)

PROFESSIONAL SNAPSHOT

A seasoned marketing professional with extensive years of proven success in business operations involving marketing, distribution, product launches with ROI accountability

A keen planner & strategist in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission, strategic direction as conveyed through policies & corporate objectives

Hands on experience in managing, leading sales functions, achieving sales & revenue targets

Proficiency in devising marketing/ distribution activities for better revenue growth

An effective communicator, team leadership skills and strong analytical, problem solving, organizational abilities. Possess a flexible & detail oriented attitude

CORE COMPETENCIES

Branch Operations

Identify and develop new streams for long term revenue growth and maintaining relationships with customers to achieve repeat business

Conduct competitor analysis by keeping abreast of market trends & competitor moves to achieve market share metrics

Utilize the public information & personal network to develop marketing intelligence for generating leads

Actively handling working capital management and stock management

Recruiting, leading, training and motivating teams ensuring their career development and positive contribution to the company

Business Operations/ Marketing

Develop marketing plans to build customer preference and drive volumes

Implementing various promotional strategies to ensure maximum brand visibility

Analyse & review the market response/ requirements and communicating the same to the engineering marketing teams for coming up with new applications

Managing receivables collections from the clients ensuring minimum outstanding

Key Account Management

Develop relationships with key decision makers in target organizations for business development of capital equipment

Evolve market segmentation & penetration strategies to achieve targets

Interface with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business

Manage activities pertaining to negotiating/ finalization of deals (techno commercial) for smooth execution of sales & order processing

Distribution /Channel Management

Evaluate performance in terms of credit limit sanction & monitor distributor/dealer sales and marketing activities

Develop and sustain the existing network and effectively managing the supply chain

Sustain operations across broader business segments and ensuring timely deliverables

CAREER HIGHLIGHTS

From November 2021 till date: Chief Executive Officer in Laxmitek, Kochi, Kerala

This is an AICTE approved organisation giving certification courses in Electrical, Electronics and Tele Communication field especially. The job involves visiting the Engineering Colleges and Polytechnic Colleges in the entire Kerala State, meeting the concerned officials, doing in house training sessions for the students, aiding them in their project works and doing industrial visit programs for them. We have MOU signed with almost 25 colleges in the state of Kerala.

We also do motivational sessions for students as well as young aspirants, giving them suitable inputs for their career growth as well.

From FEBRARY 2011 to OCTOBER 2021: Worked at Naargo Industries Pvt. Ltd., A leading pump manufacturer with TORMAC brand name, based at Coimbatore, India. Worked as “Regional Manager – Sales” (Handling 4 Southern States– KERALA, TAMIL NADU, KARNATAKA & ANDRA PRADESH) (TOTAL: 6 BRANCHES RESPECTIVELY COCHIN, COIMBATORE, CHENNAI, BANGALURU, HUBLI AND VIJAYAWADA)

From JUNE 2019 to OCTOBER 2021: Taking care of the entire country level operations in UPVC/CPVC Pipe Segment as an additional responsibility in the same company

REPORTING TO GM SALES & DIRECTOR MARKETING

Roles & Responsibilities:

Identifying new markets and developing new markets in assigned territory

Market research – Identifying suitable products to new markets and supporting for the

development of new products as per field requirements

Achieving budget targets by directing the branches and team members in allotted region

Constant credit & sales monitoring of channel partners and improving their performance

Channel Development – Developing channel network at uncovered regions

Designing region wise suitable promotional programs and executing in line with budget

Govt approvals & ensuring tender participation in various government & private segments

Instrumental in increasing the sales as well as profitability of every branch that was accorded to me, with a growth rate of 50% and above in all the branches within a span of a year

Was awarded Leadership award by the company for the changes brought in all the branches along with the strong team set up

From May 2008 till January 2011 with Qube 3 Systems as Managing Partner

Was covering the entire administration, production and marketing segment of Waterdogs, a digital automatic water level controller as well as Delphin Aqua pumps through the entire Kerala State

From MAY 2004 till APRIL 2008 with Ms CRI Pumps Pvt Ltd, Kochi branch, INDIA as

Branch Manager of Kerala state operations. (REPORTING MD/GM SALES)

Covering entire Kerala State based in Kochi branch

Responsible for business through channel partners amounting to 30 crores in Kerala State.

Contemplating stage to other unrepresented areas in the State

Successful in handling the warehouse/logistic management

Instrumental in increasing the sales growth through 5 distributors, 250 plus dealers in and around Kerala

Handling a team of 15 people both in terms of Marketing & Operation/Logistics

Implementation of credit control, streamlined reporting of down the line staff

Identification of end users, customers and visit plan are made in accordance with budget

Designing and Implementation of Promotional activities/strategies in represented and non

represented areas for better awareness of the product

Along with development of market, aggressive Pricing strategies, forecasting sales in accordance with market trends are done and implemented successfully

Abreast of statutory norms and documentation are adhered strictly

From APRIL 2003 to MARCH 2004 with Crompton Greaves, Kochi, Kerala, India as Sales Executive

Significant Contributions

Successful in handling marketing and Sales Promotion of company’s product through Projects, Trade sales, Government Departments, Institutions and other bulk and regular buyers in entire Kerala region

Instrumental in increasing the sales growth to the tune of 30%

Successfully implemented total credit control, streamlined reporting of down the line staff and reintroduced market information on competitors which was totally lacking

Successful in appointing Channel Partners, participating in advertising Campaign, meeting with end users, logistics, etc

Education: Bachelor of Engineering (Mechanical Engineering)

Date of birth: 16th May 1979

Marital Status: Married

Permanent address: Sayujya, Thamarasseri Road, Poonithura PO, Kochi - 682038, Kerala, India.

Present address: 683 #1, Catamaran Street, Foster City, California, USA, PIN 94404

Languages Known:

To speak: English, Hindi, Malayalam, Tamil, Kannada

To Read and write: English, Hindi, Malayalam & Tamil

I hereby declare that above details are true and correct to best of my knowledge and belief.

Krishna Kumar S



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