***** ******** **** • CHARLOTTE, NC ***** Mobile: 704-***-**** • aduw8z@r.postjobfree.com

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BRUCE P. BUTTLES

CHANGING LIVES THROUGH INNOVATION

MOTIVATION

Tenacious drive to bring people, business, and technology together meeting the needs of humanity. Lead the creation of innovative digital solutions that reach and serve everyone in their channel of choice. KEY QUALIFICATIONS & ACCOMPLISHMENTS

Head of Digital Channels, Transformation and Platforms for Fortune 50 Healthcare firm – “intrapreneur”

Product executive for enterprise cloud data platform & experience: improved NPS by 50%

Head of Enterprise E-commerce transformation resulting in doubling annual sales to $2B

CTO of start-up healthcare finance & services firm successfully launched and profitable in 2 years

Head of Digital and Engineering for Fortune 80 financial services firm elevating from #26 to #1

E-business Chair established $50-100M in shared P&L, business models, and channel governance

CTO of Registered Independent Financial Advisor platform start-up from $0 to $1.3B AUM

30 years technology, business, & customer experience design, development, architecture & leadership

Frequent public speaker and panelist at industry and vendor events

Pioneered creation of first-ever HIPAA compliant, cloud-based, e-commerce platform PROFESSIONAL EXPERIENCE

Humana, Charlotte, NC Oct 2021 – Today

Director Platform Product & Experience

Head of Enterprise Data Platform, Longitudinal Human Record and Cross-Platform experience

Established north-star vision to become an internal self-service “AWS for healthcare”

Transformed from a collection of cloud solutions to a unified producer-consumer platform that organically unites solution providers and business teams all directed by OKRs

Created 1,000+ self-service data products for data scientists, engineers, analyst, developers and more

Formed & executed strategy for digital ecosystem product management & experiences

Formed internal voice-of-customer program to baseline NPS, CSAT, and Effort

Improved platform NPS, CSAT and Effort by 50% while increasing number of data-products by 300%

Implemented crowd-sourced sites for product managers to collaborate with users and promote ideation

Developed platform adoption & usage analytics solution tied directly to Azure resource utilization resulting in first-time-ever insight into who is using what and how much Humana, Louisville, KY Jan 2018 – Sep 2021

Digital Channels Director

Led team of industry & internal experts to reimagine our customer experience and IT operations

Devised ecommerce operating model and omni-channel strategy including change management

Oversaw selection and launch of new platforms including low-code, cognitive search and e-commerce

Sponsored creation of multi-brand UX design, style-guides and frameworks that can quickly evolve

Head of business & tech for premier digital properties including Humana.com, Go365 and Pharmacy

Executive lead of ecommerce transformation for Humana Pharmacy evaluating leading platforms including SAP Hybris, Oracle Cloud Commerce, Sitecore, Shopify and Salesforce Commerce Cloud

Directed team of 70+ digital experts and directed hundreds of designers, researchers & technologist 10501 ANNALEXA LANE • CHARLOTTE, NC 28277 Mobile: 704-***-**** • aduw8z@r.postjobfree.com

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Transformed web & mobile app development through low-code (OutSystems) and hyper-agile techniques yielding 10x reduction in cost & time to market while increasing quality

Scope: Humana.com, Go365 web & mobile, Humana Pharmacy web & mobile, MyHumana, social media, social intelligence & care, SEO, email/SMS/push, UX, accessibility, provider finder, cognitive search, preferences, digital ID cards, cyber security, personalization, and content authoring

Transformed Pharmacy Digital Platform and Operations resulting in 4x speed to market

Optimized team structure aligned to digital services that span products, experiences, and audiences

Shifted from quarterly to bi-weekly value delivery by evolving teams from project to agile-scrum

Evolved teams from unpredictable releases to continuously improvement of quality and velocity

Recovered failing Humana.com platform migration and launched in 90 days

Directed Humana’s first-ever move of customer-facing digital platforms to the cloud (Sitecore + Azure)

Improved B2C NPS by 30% via business-owner content management and streamlined UX

Increased B2C security success by 90% while eliminating security risks via real-time threat visibility

Convinced multiple line-of-business owners to fund introduction of mobile marketing platform

Implemented real-time web & mobile analytics resulting in 30% increase in engagement and revenue

Transformed self-service using cognitive search (Coveo) to power question/answer chatbot experience

Introduced enterprise grade low-code (OutSystems) gaining IT & business alignment & funding

Low-code factory based on OutSystems platform yielded 10x gain in speed & productivity for example: o 8 weeks vs. 8 months, 75% less cost, 40k sessions/sec, on-time & budget, over delivered scope o the time, the cost and delivered twice the scope RediPay Benefits, Charlotte, NC Jan 2016 – Jan 2018 CTO

Responsible for all aspects of enterprise technology services for start-up dental healthcare finance firm

Envisioned & created suite of digital products & experiences in a B2B2C model

Guided team to create & operate digital experiences for consumers, clinicians, brokers, and employers

Platform owner for FLEX/Healthcare (FSA, HRA, HSA) savings accounts

Vendor contract & negotiation across banking, IT, call-center, network, and third-party administrators

Instituted hyper-agile delivery model that yielded more than 10x productivity & time to market gain

Mentored team of employees, contractors, and virtual/bot designers and developers

Enhanced business model & B2B2C experience resulting in 25% greater revenue

Sponsored “bake-off” of top-5 low-code platforms & selected OutSystems (now #1 in the industry)

Delivered innovation daily by eliminated the need for long design & development cycles (hyper-agile)

Integrated Sales, Service, and On-Boarding solution resulted in significant competitive advantage

Improved B2B on-boarding from industry standard 2 weeks down to 2 hours

Reimagined dental data integration eliminating payment-related patient calls while providing robust analytics & insights into dental provider practices NeedPoint, Charlotte, NC Aug 2015 – Dec 2016

COO & CTO

Co-founded non-profit that connected families in need with those that can help

Responsible for the vision, strategy, and execution of all tech & ops of web, mobile and social channels

Chaired roundtable discussions & workshops creating excitement and donations to NeedPoint

Connected hundreds of families in need with nearby individuals and organizations that met their needs 10501 ANNALEXA LANE • CHARLOTTE, NC 28277 Mobile: 704-***-**** • aduw8z@r.postjobfree.com

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TIAA, Charlotte, NC May 2008 – Jun 2015

VP Digital Strategy & Channels

Re-imagined vision, strategy, digital marketing, and e-Business solutions across web, mobile, and social channels required to grow the $600B Institutional business and $200B Consumer business

Functioned in matrixed organization applying broad influence while accountable for sites serving 5 million consumers and 16,000 non-profit institutions

Chaired e-Business counsel combining Consumer, Institutional, and Wealth Management portfolios

As e-Business chair, responsible for digital P&L consisting of 100+ projects and over $50M annually

Accountable for overall self-service experience, competitive benchmarks, and roadmaps

Owned company-wide 3-year digital strategy & roadmap combining funding from all businesses

Instituted competitive benchmarking and voice-of-customer program & analysis

Founded novel sales, prospect, and RFP content & tools that drove > 20% digital sales growth

Evangelized the creation of innovative new online user experience models and delivery

Negotiated & contracted with technology, marketing, and design vendors

Conceived omni-channel success metrics, cost savings, and business impacts and value

Drove sales and marketing through lead generation, RFP development, and finalist presentations

Increased channel adoption via marketing campaigns reducing customer service costs by 15% YOY

Led evolution of the B2C site from #26 to #4, Mutual Fund & Insurance sites from #23 to #1 and the B2B site from #18 to #1 across 50+ competitors as rated by independent 3rd party (Dalbar)

Improved customer satisfaction from 58% to 87% as compared to industry average of 74%

Established and chaired two digital channel governance teams appointing representatives from across each line-of-business, marketing, IT, and operations saving 30% by creating shared re-usable services

Devised a set of key channel metrics and convinced business partners to adopt them as shared goals

Developed the 360 Financial View which aggregates over $5B in outside assets allowing customers & advisors to eliminate “shoe-boxes” of statements

Pioneered global IT outsourcing (Cognizant) that is now the corporate norm

Cut IT resource needs by 30% while increasing output & quality by 25%

Strengthened digital platform reliability in 18 months from 85% availability to 99.999%

Enhanced Institutional Sales experience contributing to wins such as Johns Hopkins University

Established enterprise-wide digital roadmap tracking the quarter-by-quarter channel enhancements

Set strategy and led creation of multi-channel enrollment/account opening analysis and monthly metrics dashboard including cost per channel

Spearheaded Plan Sponsor Compliance Site sighted as “above and beyond regulatory requirements”

Created TC-Listens.org social community for testing new digital concepts with clients

Created Fiduciary Portal for Plan Sponsors eliminating paper while increasing reach

Transformed Plan Sponsor site resulting in what Dalbar rated #1 in behavior-centric design

Led TIAA and Advent collaboration creating www.ComplianceCoordinator.org site

Established agile/scrum practice through training and team-building exercises

Increased self-service customer reporting by 37% resulting in 22% reduction in reporting labor costs TIAA, Charlotte, NC Apr 2006 – May 2008

VP Web & e-Business Development & Support

Led development & support of all customer-facing digital channels including annual budget of $15M

Function in a matrix organization reporting to the Chief Digital Officer as well as the CIO

Responsible for digital services for 2.3 million customers with access to over $560 billion in investment 10501 ANNALEXA LANE • CHARLOTTE, NC 28277 Mobile: 704-***-**** • aduw8z@r.postjobfree.com

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B2B2C model with audiences include consumers, institutions, and independent financial advisors

Overhauled the software delivery model, instituted P&L while reducing costs and improving quality

Led the evolution and migration to a unified platform based on service-oriented architecture (SOA)

Provided thought leadership & set standards for all software engineering techniques and tools

Began with team of 200 and 26 vendors transformed into team of 35 employees and 60 contractors

Restructuring teams and vendors resulted in 30% less cost and 25% increase in delivery and quality

Led six-month RFP consolidating 26 vendors to 2 while pioneering the TIAA Outsourcing Council

Negotiated and led the build of a 65-person development center in Phoenix, AZ at zero cost to the firm

Led creation of TIAA first-ever global IT after twelve months of success with near-shore delivery

Commissioned India due diligence as final phase and hybrid on/offshore development is now the norm

Mandated suite of development tools resulting in up to 75% decrease in time to problem identification

These accomplishments in 2008 remain the foundation of digital IT at TIAA today Open Finance Network, Charlotte, NC Aug 2002 – Apr 2006 CTO

Responsible for all IT engineering & operations for startup serving Independent Financial Advisors

Created asset management platform that served over 140 IFA firms and $14 Billion in assets

Consult with board members, executive team, investors, and IFA firms defining corporate roadmap

Establish and manage technology and operations P&L for the firm

Technical liaison for all business development and sales initiatives

Led customer relationship management for all technical delivery services

Led the M&A due-diligence evaluating and acquiring corporations possessing key technologies

Directed the integration of acquired human and technological resources into a single cohesive platform

Responsible for the build and operation of NYC data-center and private cloud services

Vendor management encompassing hardware, software, telecom, and data feed services

Directed development of consolidated wealth repository and custodial data feed interfaces and APIs

Led joint ventures projects with partners and investors sharing investment platform solutions

Platform products included Investment Performance & Benchmarks, RECON and Tax Optimize

Assembled team of engineers, accountants, designers, developers, and operations staff from scratch

Through M&A, evolved FINRA portfolio accounting system from retail to IFA managed accounts model

Grew the business to over 140 IFA firms managing and administering $14 Billion in assets

Performed reverse engineering of the acquired web-based portfolio analytics system

Led effort to extend the IFA platform to retirement goals, life events, target retirement age and more

Added estate planning via actuarial data that drives Monte Carlo simulations and auto-rebalancing plan Compuware at Bank of America, Charlotte, NC Sep 2001 - Aug 2002 Sr. Consultant Asset Mgmt.

Led architecture and dev team for Nations Funds CRM and Investment Reporting Portal

Hands-on and dev team lead of JD Edwards PeopleSoft based CRM reports, web, and transactions Stonebridge Technologies, Charlotte, NC Sep 1997 – Sep 2001 Sr. Consultant

Architect, design, analysis, and development of large-scale e-Business sites

Performed data, object, information flow, process modeling and automation

Roles included chief architect, program mgmt., development lead, and software engineer 10501 ANNALEXA LANE • CHARLOTTE, NC 28277 Mobile: 704-***-**** • aduw8z@r.postjobfree.com

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Pioneered use of Java, Model View Controller (MVC), SOAP, and SQL backend services

Delivered technical pre-sales, proposals, cost estimation, presentation, and negotiation

Clients: Ingersoll-Rand, Duke Energy, Canal Forest, CliNETic, London-Bridge, and Just-for-Feet

Industries: healthcare, retail, industrial, energy, textiles, and natural resource management and more Worldcolor, Tampa, FL Oct 1995 – Sep 1997

Director of Technology

Responsible for all Research and Development, Quality Assurance, and Information Systems functions

Led 30 engineers and 30 artists across five groups: Creative & Design, Web Engineering, Multimedia Engineering, Database Engineering, and Infrastructure

Accountable for B2B business development, tech & ops, client liaison and client-level P&L

Created first ever e-Commerce sites for: Lucent Technologies, Butler GUM, and Spiegel

Led research and development of web, database, multimedia, and design/creative software systems

Architected the Generic E-Commerce system for use on all E-Commerce clients

Hands-on development of first-ever Product Search Engine resulting in predictive search experience

Established Oracle partnership on App Server, HTML/CSS/JavaScript, PL/SQL, MTS, Video Server

The Generic E-Commerce system yielded 70% reduction in design and development time GTE Data Services, Tampa, FL Jan 1995 – Oct 1995

Medicare Transaction Systems Engineer

Developed System Design Alternatives (SDA) for next generation Medicare system

Analyzed requirements & engineered solutions based on current & future technology

Created system level schematics describing designs for worldwide RFP

Designed and developed distributed compute solution using C/UNIX, middleware, and mainframes Reflectone, Tampa, FL Sep 1989 – Jan 1995

Software Engineer Flight Simulation

Troubleshot, enhanced, designed, and developed simulated aircraft models for the Lockheed C-130H

Met commercial and DoD 2167A software development standards

Performed FAA and Transport Canada Association level-B simulator certification testing

Reverse engineered aircraft systems developing algorithms that duplicate performance & functionality Instrument Control Services, MacDill AFB, FL Aug 1988 - Nov 1989 Flight Simulator Shift Supervisor

Technician and pilot trainer on the F-16 Flight Simulator as well as technical team lead

Guaranteed full mission capability via corrective and preventative software/hardware maintenance

Designed and developed aircraft system simulation enhancements in Fortran and Assembly US Air Force, MacDill AFB, FL Jan 1985 - Apr 1988

Flight Simulator Technician

Designed software scene database for Night Visual System used on two F-16 Flight Simulators

Maintained systems: Electronic Warfare, Digital Radar Landmass Simulator, and Norsk host systems EDUCATION

Bachelor of Science, Computer Science, cum laude

University of South Florida, Tampa Dec 1994

10501 ANNALEXA LANE • CHARLOTTE, NC 28277 Mobile: 704-***-**** • aduw8z@r.postjobfree.com

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A.A. Engineering

Hillsborough Community College, Tampa, FL Jun 1991 A.S. Electronic Systems Technology

Community College of the Air Force, Gunther AFS, AL Jun 1988 SKILLS

LOW-CODE: OutSystems, Microsoft PowerApps, Microsoft PowerAutomate DATABASE: SQL Server, Oracle, ESRI Spatial Data Engine, Informix APPLICATION SERVERS: OutSystems, Apache HTTP, Apache Tomcat, Microsoft IIS, Apache SOAP, BEA WebLogic, IBM WebSphere & WebSphere Commerce Suite, Allaire JRun, Oracle Application Server, Oracle Video Server

ANALYTICS PLATFORMS: Azure Synapse Analytics, PowerBI, Databricks E-COMMERCE & PORTALS: Salesforce Commerce Cloud, Adobe Experience Manager (AEM), SharePoint, WebLogic Portal, Oracle Portal

DEVELOPMENT TOOLS: OutSystems Service Studio, Visual Studio, Eclipse, IntelliJ IDEA, Borland JBuilder, Sun Forte for Java, Oracle JDeveloper, IBM VisualAge for Java, Quest SQL-Navigator, Macromedia Dreamweaver UltraDev

MODELING/DESIGN: OutSystems, Borland Caliber Analyst & Architect, Rational Rose, Oracle Designer LANGUAGES: Java, JSP, ASP, HTML/CSS/JavaScript, VBScript, PL/SQL, T-SQL, XML, Pro*C, Ada, C#, ESQL/C, Fortran

OPERATING SYSTEMS: Solaris, UNIX, Windows, Encore MPX FRAMEWORKS: REST, SOAP, JavaMail, Java Message Service, Struts, Oracle NCA, GTE API/Middleware HARDWARE: Oracle/Sun, Intel SMP, Harris Night Hawk, Encore Multi-Sel, Concurrent, PC's AGILE: Azure DevOps, Miro, Confluence, Clarity Enterprise, Visio, Microsoft Project, Microsoft Office

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