Customer Service Territory Representative

R. FORREST GHOLSTON

*** ******** ******, *********, **- 601-***-**** - ***************@*****.***

MEDICAL DEVICE SALES EXCELLENCE

Award winning medical device leader adept at meeting and exceeding sales targets through astute market analysis, sales strategy development and the relentless drive to meet customer expectations in order to secure long-term loyalties. Consistently ranked #1 within sales departments with verifiable record of top performance. Persuasive communicator with proven strengths in account management, customer service, and relationship building. Track record of success within competitive markets. Proven closer with a demonstrated ability to exceed sales goals by creating win/win solutions that generate sales and business opportunities with medical professionals. Seasoned negotiator with extensive success cultivating relationships with surgeons, nurses, physicians, C-level management, Materials Management and other influencers. Understands the sales process while executing strategies through operating rooms, ASC’s, physician office’s, LTAC’s, and various hospital departments. Proven ability to work autonomously and effectively. Proficient in Salesforce.com and Microsoft Office Products. Specialties include: biologics, allografts, peripheral interventions, lower extremity interventions, acute care, surgery centers and primary care. IDN’s, IPA’s and government accounts and major hospitals health systems +500 beds per hospital. Capital equipment, laboratory sales, medical surgical disposables and devices. Highly experienced presenting to c-suite, value-analysis committee consultative sales and relationship management. Key call points include: OR, IR, Cath lab, c-suite, VAC, purchasing, anesthesia, emergency department, NICU, PACU, endoscopy, wound care, orthopedics, spine, neuro, oncology, infectious disease, laboratory, vascular, plastic-reconstructive and general surgeons.

PROFESSIONAL EXPERIENCE

Kerecis, Business Development Manager

Jackson, MS July 2020- Present

Work closely with high-volume plastic, general and vascular surgeons to identify patients with the medical necessity of Kerecis Omega3. Partnered with surgeons to ensure successful treatment using Kerecis in: operating room, private office and outpatient hospital settings. This partnership with surgeons provided opportunities throughout the continuum of care so the patient was able to receive multiple applications of Kerecis. Objectives in this role include capturing new accounts while nurturing existing business within the territory and identify the individual needs of clients and patients in order to deliver a successful experience. Responsible for successfully executing sales processes that result in cultivating mutually beneficial relationships with Key Opinion Leaders, market leaders while continuing to support and develop market strategies with Regional Manager.

• 2021- Quota Buster Award for 243% to plan

• 2021- Second place for Rookie of the Year

• Responsible for taking under-producing MS territory from 48th place to 4th of 118 reps

• 2020- Quota Buster Award 149% to Plan

Appulse Medical, Territory Sales Representative,

North Carolina and Eastern South Carolina May 2018- June 2020 Responsible for promoting and servicing Hydrofera Blue and Endoform product lines within the Carolinas for a startup medical device company. Focus areas include driving new business, increasing sales revenue through strategic targeting, relationship building, extensive product knowledge and exceptional customer service. Successfully surpassed quotas by strategically focusing selling efforts across several call points with majority of time and focus in OR, ABS and physician offices while leveraging existing relationships to shorten sales cycle and successfully converted several teaching hospitals to drive revenue.

• 2019- Field Sales Trainer for Myriad Graft launch

• 2019- 109% to plan, 19% YOY

• 2018- 127% to plan

ACELITY L.P. INC/ Medical Treatment Systems Territory Representative, Raleigh, Durham and Chapel Hill, NC, December 2015 – April 2018 Aggressively develop new business for a medical device company and successfully maintain/strengthen accounts with hospitals and surgery centers. Increase the use of the SNaP with surgeons in vascular, general, plastic, podiatry, and wound surgery centers. Direct sales activity

• Top line revenue for region Q1 and Q2 2017

• Exceeded quota at 127% to plan to make President’s Club trip in 2016

• Achieved top 10% nationally for portfolio sales revenue in 2016

• Received first PO of SNaP product launch within US Sales Department Life Systems, Inc./ Nurse Rosie Products, Corporate Accounts, Raleigh, NC, January 2015 - December 2015

Manage contract delivery team and contract expansion through driving sales in C-suite of nursing home corporations. Directly responsible for monitoring and reporting on the project status and activities for opportunities in proposal development, contracting and transition stage. LIFE SYSTEMS, INC./NURSE ROSIE PRODUCTS, Sales Executive & Sales Field Trainer, Jackson, Mississippi, August 2011- December 2014

Achieved multiple sales excellence awards and significantly expanded business by developing and driving sales strategies based upon market and competitive analysis, while managing two regional sales reps. Cultivated strategic relationships with clinician directors and senior management at area skilled nursing facilities, conducted product training and evaluations, resolved concerns and provided unparalleled customer service through 24-7 accessibility. Directly responsible for managing sales and service-related issues for over 400 accounts in five States. Quickly and efficiently achieved customer loyalty via unsurpassed customer service and accessibility.

• Awarded highest sales for 2013

• Ranked 1st out of 24 in sales for 2013

• Awarded top sales nationwide for 2012

• Promoted to a management role within 18 months of employment

• Awarded Rookie of the Year for 2011 due to increased sales from product bundling of capital equipment, disposables and wound care

EDUCATION

Bachelor of Science in Business Administration, December 2010 OLE MISS / BELHAVEN UNIVERSITY

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