Conrad Sparrowhawk

** ****** ******

Regina, Sask. S4R3G5

306-***-**** aduvlx@r.postjobfree.com

Profile

A result-driven professional with over 20+ years of competitive Management experience, sales-tools utilization, and strong negotiating skill sets. Consistently recognized for ability to develop & execute value-based propositions that were insightful, advantageous & persuasive.

Professional Experience

GoodYear & Cooper Tire and Company - 2020 - Current Account Executive – Western Canada

Created and Developed Strong Strategic partnerships with Area Market Distributors & Retailers. Increased pull through sales with End Users by Individual Presentations and/or with local area Sales Team.

Selected Accomplishments:

Executed Business Objectives - Secured sales quote, new business development and effectively grew the business commensurate with Corporate strategic initiatives. Individually manage each key account strategy to support the overall business units’ profitability targets.

Worked with Forecasting and Production Teams - accurately aligned & realized sales potential & product mix by managing monthly supply chain collaboration for accounts.

Maximized Pull Through Sales with Corporate Programs - Positioned Medallion, Spring & Winter Consumer programs to increase pull- thru customer engagement.

Proactive Preparation - Aligned and executed Key Strategic Initiatives (stock levels, fill rates, product mix) for each key account.

Sell-in/Sell-Out - Lead activity in assigned territory to meet or exceed individual sales objectives. Maintain and grow share of account with existing customers. Act as a partner to customers in all aspects of account management.

Responsible for the execution of individual and team Annual Operating Plan by driving Sell In, Sell through and Sell Out sales by Planning, Implementing, and Executing programs to ensure 100% compliance.

Honeywell Industries - 2018-2020 Personal Protective Equipment Specialist – Manitoba & Saskatchewan

Developed strong partnerships with Channels, Distributors & End-Users to increase market penetration. Promoted, sold and educated the ”OH&S community” on Honeywell Premium Branded products while generating pull- through sales opportunities.

Selected Accomplishments:

Resource Utilization - Collaborated with National Product Management Team, Specialists & Channel Managers in establishing market trends, appropriate strategies (Promos & SWAT) and product development roadmaps. Provided education of Honeywell products through technical presentations, seminars, and workshops.

Distributor Management, including visits to key distributors annually to establish sales, market, and product objectives as part of the annual planning process.

Utilization of Sales-Tools - Utilized Salesforce to maintain a strong sales funnel of $2+ Million and Calendar to ensure call-cycle and data integrity.

Developed and Maintained Vertical market Playbooks, Promotions and Regional Rebates. Executed and measured channel marketing programs and promotions to drive growth targets.

End-to-End Account Management: Executed best practice application of Retail Excellence across the range of Retail Store design and fit-out, Retailer Customer Service, Retail Training, Retail Marketing, consumer loyalty programs, and promotions; providing the processes for continuous monitoring and improvement.

Lennox Industries - 2013-2018 Territory Manager – Saskatchewan

Implemented strategies to support established Sell In/Sell Out plans for Residential & Commercial HVAC Channels. Established and maintained strong personal contacts and relationships with Dealers in assigned markets.

Selected Accomplishments:

Account Management - Retained and Increased account base of $ 7,000,000+ by ensuring a high level of customer satisfaction, which included responding to customer concerns & development of local area marketing solutions.

Demonstrated an understanding of prospects' processes and needs assessment. Employed territory analysis and market research techniques to identify key level indicators.

Channel Management - Developed and grew sub-retailer networks to improve market share.

Monitored annual, quarterly, and monthly sales targets for the channel and ensure delivery of sales and financial targets, developed strong partnership with aligned distributors and executed joint business plan including sell-out plan to ensure long-term partnership and success.

PUROLATOR INC. - 2010-2013 Account Executive – Southern Saskatchewan

Prepared detailed account plans that contained completed supply chain analysis, key decision drivers and valued based activity plans. Continually developed value-based solutions, strategic business relationships and strong understanding of key account Business Initiatives.

Selected Accomplishments:

Value Based Solutions -Devised, developed, and implemented Value based Marketing Plans to retain annual revenue. Successfully secured new sales of +$500,000 & yearly rate increases of + 6.8%.

Effective Sales Funnel - Consistent performance of sales activities recorded in Salesforce & maintained a robust pipeline of $1,000,000 of qualified Net New opportunities that can be tested by disciplined reporting and objective review.

BOC/LINDE GAS - 2006-2010 Account Manager – South Saskatchewan

Accountable for Gross Profit and enhanced asset utilization which was accomplished through secured service contracts and Linde’s Corporate Branding initiatives.

Selected Accomplishments:

Marketing & Sales Initiatives - Contributed to the creation and customization of area sales media which assisted in securing $1,500,000+ of revenues & retained revenues more than $ 8,000,000.

Accountable for $2,000,000 in annual revenues by implementing Corporate Branding Initiatives which involved Client demonstrations and validated cost to change.

UNITED RENTALS EQUIPMENT 2003-2006 Territory Manager – Kitchener, Ontario

Administered lease & sales equipment agreements, demonstrated importance of safety & correct training methods in Aerial Platforms and Fall Protection. Coordinated customer service inquires by managing customer expectations and inside sales team.

Selected Accomplishments:

Sales & Marketing

oGenerated $3.5 million in Net New sales revenue.

oAwarded Top New Equipment Salesman for Southwestern Ontario 2005.

Bottom line Enhancement - Realized strategic revenue growth of 7.8 % through development & implementation of value-based solutions that were insightful, advantageous & persuasive.

EDUCATION

Bachelor of Science Education, Minot State University Graduated 1996

PROFESSIONAL DEVELOPMENT

CRM/SalesForce, Signature Sales, SAP, Concur, Franklin Time Management, Result Selling, SPIN Selling, Open Lock, Supervisor Management, Negotiating Situational Sales & Major Sales workshops, Value Based Selling, Third Box Thinking

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