ABBEY J. PORTER

abbeyjportercomms.com

linkedin.com/in/abbeyjporter 610-***-****

Cheltenham, PA 19012 aduvgv@r.postjobfree.com

SENIOR COMMUNICATIONS PROFESSIONAL

Senior writer, editor, and communications professional with experience at leading nonprofit and academic institutions including Fox Chase Cancer Center, Villanova University, and The Wistar Institute. Creative, collaborative, and quality-driven, with track record of producing award-winning publications. Generates innovative ideas and engaging content with astute attention to detail and follow-through. Seeks to use outstanding communications skills to further organizational success.

• Writing and editing: Craft, develop, and polish content for print and digital outlets, “translating” complex material into clear, compelling copy.

• Publications management: Produce elegant, award-winning magazines and annual reports.

• Internal communications: Skillfully balance tone, timing, and tuning in to one’s audience, overseeing overhaul of intranet for 650 employees at Philadelphia Corporation for Aging (PCA).

• Website development: Create and oversee interactive websites that engage viewers and communicate key organizational messages, including at PCA—30k viewers/month.

• Media and social media management: Guide and amplify earned-media activity, generating 26% increase in Facebook engagement at PCA, 2017 – 2019. PROFESSIONAL EXPERIENCE (SELECTED)

Abbey J. Porter Communications 2019-present

Freelance Writer and Editor

• Write and edit profiles, articles, and marketing materials for top Philadelphia-area agencies, universities, and health care entities. (See abbeyjportercomms.com.) Philadelphia Corporation for Aging (PCA), Philadelphia, PA 2017 – 2019 Director of Communications

• Led team of four professionals in developing, executing, and demonstrably improving internal and external communications for social service agency with 650 employees, $100M budget.

• Managed external website (pcacares.org) with nearly 30K visitors per month, increasing viewership by 14% over 2 years.

• Oversaw production of Milestones monthly newspaper, circulation 72K, enhancing design and editorial quality, launching new features and conducting reader survey to gauge impact.

• Relaunched internal website serving 650 employees, completing redesign and implementing new features with guidance of employee survey.

• Overhauled annual report; produced in new digital format (pcaCares.org/annual2017).

• Amplified media and social media activity, increasing Facebook engagement by 26% over 2 years.

• Handled executive communications to staff; implemented/ oversaw electronic bulletin boards. Fox Chase Cancer Center, Philadelphia, PA 2008 – 2013 Director of Publications

• Built publications program from the ground up at top-ranked comprehensive cancer center, winning prominent regional and national awards, including from CASE.

• Produced nationally distributed magazine, Forward, circulation 12K; annual report; and brochures promoting center to key audiences: patients, donors, clinicians, researchers.

• Developed interactive web versions of external magazine and annual reports.

• Worked with physicians, scientists, and senior administrators to develop content.

• Created e-blast versions of publications; distributed to 13K oncologists nationwide to boost institution’s national reputation.

• Hired and managed 12 freelance writers, designers, photographers, and printers.

• Produced internal magazine to bolster employee morale and communication. The Wistar Institute, Philadelphia, PA 2007 - 2008 Acting Director of Public Relations, 2008

Assistant Director of Public Relations, 2007

• Managed public relations/communications at internationally esteemed biomedical research institute.

• Oversaw publications production, redesigning magazine and annual report to maximize impact.

• Wrote, edited, and distributed press releases on scientific advances and institute news that garnered prominent regional and national coverage.

• Assisted president with external communications, editorials and presentations.

• Launched internal electronic newsletters for employees and board members to communicate president’s activities and institutional news.

• Supervised full-time communications assistant and two interns. Villanova University, Villanova, PA 2004-2007

Communications Assistant, Development Office

• Served as lead proposal writer on development communications team.

• Crafted proposals for donors at $1M level and above that garnered $5M+ for successful $300M capital campaign.

• Worked with university president, deans, department chairs, and student life representatives to assess funding needs and develop proposals.

• Wrote and edited stories on donors, events, and university programs for alumni magazine and campaign newsletter.

• Prepared scripts/presentations for university leaders; helped plan and run donor events. EDUCATION

• Master of Fine Arts (MFA), creative writing (nonfiction), Queens University of Charlotte, Charlotte, NC

• Master of Arts (MA), liberal studies (literature/creative writing), Villanova University, Villanova, PA

• Bachelor of Arts (BA), English, magna cum laude, Gettysburg College AWARDS

• Council for the Advancement and Support of Education (CASE) District II Accolade Awards: bronze, annual report and photography

• Magnum Opus Awards: Grand Award—print annual report, internal Print Magazine; silver— best all-around medical publication; silver—best overall editorial, print magazine

• Aster Awards: Gold—excellence in healthcare advertising and marketing, academic medical center magazines, single publication

• APEX: Award of Excellence—best new magazine/journal; newswriting

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