Jialu (Ophelia) Sun

adutm1@r.postjobfree.com • 202-***-****

LinkedIn Profile • Washington, DC, 20024

Profile: Media Planner

Dynamic and growth-focused professional with an aptitude for generating bottom-line impact through exceptional Public Relations (PR), communications, and marketing strategies.

Capable of assisting with the execution of comprehensive communications strategies and PR campaigns, including client coverage reports, monitoring trends, and media relations support. Innate ability to foster long-term relationships with media, influencers, and promotional partners, as well as instrumental in collaborating with all departments to identify internal and external customer needs. Aptitude for developing marketing strategies for new products, events, and promotions aimed at building customer loyalty and brand awareness. Articulate communicator with exceptional critical thinking, analytical, and problem-solving skills; currently pursuing a Bachelor of Arts in Communications with a Public & Media Relations Concentration. Adept at operating in a fast-paced environment across multiple projects.

Education

Master of Arts in Communications, Public & Media Relations Concentration (Grad: 2023) Johns Hopkins University, Washington, DC

Bachelor of Arts in Communications, 2017 to 2021 University of California, Davis, CA

Areas of Expertise

Communications & PR

Campaign Management

Marketing & Advertising

Market Trend Analysis

Audience Engagement

Strategic Planning & Execution

MS Office Suite Vlook up, Match

Event Management

Social Media Marketing

Career Experience

Johns Hopkins University – Washington, DC 2022 – Present

Student, Master of Arts in Communications, Public & Media Relations Concentration

Develop strong writing and presentation skills, strategic thinking, creativity, and understanding of digital platforms, analytics, and audience engagement. Learn about supporting individuals, organizations, and modern movements in their efforts to maintain positive brand identity. Acquire knowledge of various communication tools used to spread messages.

Key Courses: Public and Media Relations Digital Communication Research & Writing Methods Foundations of Digital Media Changing Behavior through Communication Theory of Mass Communication Practices Persuasion Media relations.

Omnicom Media Group (OMG) – Shanghai, China 2022

Media Planner

Oversaw day-to-day processes, such as determining campaign budget, pre-screening ads for Apple to review, and developing monitoring code to extract performance data. Identified, learned, and understood new media formats to facilitate advertising. Leveraged various tools to complete performance data analysis and visualize campaign budgets. Defined metrics and measured KPIs of campaigns using internal analytics. Addressed and resolved customer problems, including advertising consumption and media spot.

Served as a cross-functional liaison between media, Apple, and monitoring and creative agencies.

Led cross-cultural communication with Taiwan and LA branches on process and new advertising formats across different media.

Spearheaded two marketing campaigns: “Detective” and “Relax” in the iPhone team and supported another two campaigns: Apple's headphones Air Pods and Trade in.

Additional Experience

Marketing Intern, 2021 Phoenix Publishing & Media, INC

Organized events and live shows on social media platforms with 492k+ viewers.

Analyzed market trends and persuaded popular and influential malls to participate in the event.

Assisted with planning and project writing of the Shenzhen Consumption Scenes Creation Selection.

Intern, Marketing Department, 2020 Jilin Phoenix Communication Co., Ltd.

Utilized online market research and catalog findings to create databases.

Edited and promoted advertising and publicity articles for promotion channels in line with customers’ promotion plans.

Developed internet promotion channels, such as social media and online forums while designing efficient communication structures for customers in real estate industry.

School Experience

Group Leader, 2019-2021 Chinese Scholars and Students Association

Set the work schedule and implement the work progress with the team members to ensure the progress of the project.

Group management and work assignment.

Manage events more 300 peoples, Spring Festival Party.

Certification:

Foundations of digital marketing and E-commerce Certification (2022) online course---Google Coursera

Attract and Engage Customers with Digital Marketing Certification (2022) online course---Google Coursera

Think Outside the Inbox: Email Marketing Certification (2022) online course---Google Coursera

From Likes to Leads: Interact with Customers Online Certification (2022) online course---Google Coursera

Google Analytics for Beginners---Google Analytics Academy

Getting started with Google Analytics 360---Google Analytics Academy

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