Veteran looking for work

SUMMARY: An award winning military journalist turned market developer using highly developed skills in public relations, communication, advertising, marketing and graphic design. Utilize a wide variety of marketing techniques including social media, event development, branding, and promotions.

PROFESSIONAL EXPERIENCE

Vistar Eye Center Mar. 2009– Present

Business Developer – Lasik Market Jan. 2015 – Present

-Manage all aspects of refractive surgery business for high volume ophthalmologic practice

-Design and development of advertising material

-Increased Lasik procedure volume by 60% in first 6 months, 100% in first year

-Identify potential clients and create targeted market development efforts

-Analyze cost per procedure and manage “outside surgeons”

-Organization of educational market development events

Retinal Photographer Mar. 2009 – Jan 2015

-Ophthalmic photography – Fundus, Slit-lamp, ocular coherence tomography, retinal angiography

-Trained and mentored other employees

-Demonstrated initiative and innovative thinking which led to current position

VA Medical Center Jan. 2010 – Jan. 2015

Public Affairs Volunteer

-Designed social media campaigns to reach veterans resulting in 500% viewer increase

-Collaboration with hospital outreach team and creation of news source network

-Development of marketing plans and visually striking advertisements

-Developed and promoted news stories in blog format

Roanoke Times Jul. 2007–Mar. 2009

Freelance Journalist

-Identified community news events and feature stories

-Captured image events for publication using photographic skills

-Conducted interviews and composed articles for publication

US Army Nov. 2001 –Nov. 2006

Public Affairs Non Commissioned Office (NCO) Nov. 2004 – Nov. 2006

-Led team of soldiers through combat operations in Iraq

-Responsible for tracking global news, identifying trends and developing summary reports

-Managed wartime information through journalism and coordinated press releases

-Served as liaison between military commanders and civilian press

-Developed strategies for difficult information to be disseminated to public

-Civilian / corporate equivalents are market analysis, media communications, and public relations

Military Journalist Nov. 2001 – Oct. 2004

-Developed 5-8 articles per week for publishing in Fort Benning newspaper

-Managed design and layout of all articles and print for paper publication

-Corporate equivalents are graphic design, marketing, and media communications

EDUCATION

Bachelor Communication

Mary Baldwin College

January 2013.

Military Photojournalism / Public Affairs

Defense Information School, Fort Meade, MD

Warrior Leader Course

NCO Academy, Fort Bragg, NC

TECHNICAL

Adobe Products

-InDesign

-Photoshop

-Illustrator

-Image Ready

-

Microsoft Products

-Publisher

-Word

-PowerPoint

-Excel

-Front Page

Other Products

-Final Cut Pro

-NEXTGEN

-Quark Xpress

AWARDS

Keith L Ware Journalism Competition 2004,

First Place (southeast region) Single Stand-Alone Photograph

Second place (southeast region) Sports Writing

Third Place (southeast region) Rising Star News Writer

Joint Service Commendation medal

Army Commendation medal

Army Achievement medal (x6)

Iraqi Freedom Campaign medal

Global War on Terrorism medal

Overseas service ribbon

Army service ribbon

Mary Baldwin College Capstone Festival participant: Presentation on VA Medical Center Social Media Campaign. Awarded to top 10% of students, by invitation only.

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