Molly Youngblood

***** ******** ****** ***** ************, FL 32223

Email: adut3n@r.postjobfree.com Office: 904-***-****

Summary of Qualifications:

●Google Product Expert (Only 1000 Google Product Experts in The World)

●Google Business Advisor

●Google Developer

●Certified Google Partner for Ads

●Google Partners Ambassador

●Grow With Google High Impact Partner

●Google Trusted Verifier

●Google Local Guide

●Google Beta Tester

●Google Grant Manager ($10,000 a month free Google Ads and more)

●Recipient of the 2002 Freddie Mac Technology Servicing Award and certified.

●Recipient of the 2014 and 2015 Most Supportive Google Partner Award

●Completed all available digital marketing certifications offered by Google

Technical Skills:

●SEO, Search Engine Optimization Migration International, National, and Local

●SEO, Search Engine Optimization Technical and Content SEO Audit

●SEO, Hreflang, Meta, Schema, LSON-LD, JS Scripting, Custom Scripting, Site verifications (Google / Bing)

●SEO Software Screaming Frog, SEM Rush, Moz, DeepCrawl, Raven Tools, Lighthouse, Arefs

●Search Engine Marketing - Google Ads / Google AdWords / Bing / Facebook / LinkedIn / Instagram

●Google Analytics (Universal, GA4 /Google Tag Manager/ Google Data Studio Reporting/ Data Mining

●Social Media / Video / Mobile / Digital and Internet Marketing

●Marketo, HubSpot, Salesforce, UTM, parameters, Jira and Wrike

●CMS, Content Management System, Custom html scripting, ecommerce

●Artificial Intelligence / Machine Learning

●Cloud Product Management and Implementation

●Technology Development

●Technical Trends Analysis and Reporting

●Define long-term technical vision

●Define market gaps or pain points

●Identify Important Technical Decisions (ITD's)

●Articulate Technical Insights and Trends

●Articulate Cloud Consumer Interaction

●Iterate Technology Playbooks / Roadmaps

●Business Development

●Consumer Development

●Product Development

●Analytical Reasoning

●People Management

●UX Design, Front End and Back End

●Microsoft Word, Excel, PowerPoint, SharePoint / Google Docs, Sheets, Slides, Forms

●Strong passion to optimize website for search and implement a strong marketing strategy

●Work experience, 12+ years managing, marketing, and improving SEO, SMM, Video, SEM, PPC Campaigns

●Team Leadership, Player and Collaboration

●Time Management

●Analytical Analysis

●Sales Optimization

●Business Analysis

●Competitive Analysis

●Data Scientist

●Scientific Computing

Certifications:

●Google Ads Search Certification, July 2015 (current, recertified annually)

●Google Ads Display Certification, July 2015 (current, recertified annually)

●Google Ads Video Certification, July 2015 (current, recertified annually)

●Google Ads App Certification, July 2015 (current, recertified annually))

●Google Ads Measurement Certification, July 2015 (current, recertified annually)

●Google Ads Measurement Certification, July 2015 (current, recertified annually)

Professional Experience:

Design Right 4 U: June 2009– Present

Digital Marketing Consultant Jacksonville, FL

●Developed plan for new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.

●Developed and executed a strategy to turn around a client's failing Pay-Per-Click and SEO campaigns. Improved search rank from to in Google search results, increased conversions by 142%, and reduced cost-per-conversion by 98%.

●Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user testing.

●Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in AOV, 8% increase in visit duration, and 3% decrease in bounce rate.

●Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness.

●Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 9%.

●Built relationships with vendors to manage all ecommerce technology partners. Integrated several third-party technologies: site search, video, email, social media marketing, and testing software.

Washington Mutual: June 2003 – October 2008

Senior Information Technology Project Director Jacksonville, FL

●Worked directly with the C-level executives to develop inbound marketing campaigns via SEO, SEM, SMO, and Display

●Helped redevelop Booker.com website for higher conversion rates and better (UX) user experience

●Increased organic rankings via SEO from nowhere to top 3 rankings for major keywords within 6 months in Google

●Developed and managed all search campaigns that resulted in more than doubling (25% to 60%) of organic web

●Reduced paid search budget by 50% while maintaining maximum effectiveness and adhering to strict budgets

●Consulted marketing team on how to manage and incorporate new ideas to increase visitors and conversions via

●Performed ongoing site analysis and keyword research to optimize, track, and generate weekly and monthly reports

●Based on analysis, results and client feedback, continually improved and modified strategies to optimize conversions

Washington Mutual: March 1998 – May 2003

Technical SEO Web Developer Manager Jacksonville, FL

●Checked the site for CFM standards, increasing the reliability of the application through database normalization.

●Developed and implemented & maintained an asynchronous, AJAX based rich client for improved customer experience.

●Fixed & developed JavaScript functions Created Migration packages using SQL Mgmt Studio, created SQL scripts to move data from MSsql2K and oracle to MSsqlK3, troubleshoot and corrected problems found within windows server.

●Coordinated various projects in a fast-paced environment, reviewed, analyzed and repaired any problems.

●Debugged programs and data affected, built SQL queries, supported and maintained existing applications with regards to bug fixes and troubleshooting as well as functionality additions and modifications.

●Brainstormed solutions, and then executed the details to deliver end solutions.

●Handle multiple projects simultaneously with continually evolving priorities.

●Implemented Google’s best webmaster practices to ensure optimum website search results.

Merrill Lynch: June 1993 – March 1998

Senior Web Developer

Jacksonville, FL

●Led the development of the company's new website structure, including an employee portal, resulting in a more modular system, reducing maintenance time and costs by 25%.

●Improved existing, and developed new e-commerce products and applications, resulting in a diversified product line and increased website revenue.

●Managed and maintained relationships with various outside investors, integrating their data to provide the basis of many of the company's applications a significant part of their marketing strategy.

●Participated in evaluating technical systems of potential Investment Banking clients, assisting in determining banking strategy regarding client representation.

●Maintained multiple ongoing projects.

●Implemented code daily using Apache Velocity, JavaScript/jQuery, HTML 5, CSS 3, using content management systems such as Perforce.

●Developed high visibility, triple-A title websites.

●Interfaced with backend data systems to produce dynamic user experiences.

●Produced quality material for SEO resulting in top 5-page impressions and rankings worldwide.

Education:

Bachelor of Science (BS), Computer/Information Technology Administration Management - Texas Tech University, Lubbock, Texas, June 1993

Academic Diploma - Wolfson Senior High School, Jacksonville, Florida June 1989

Publications:

The Wall Street Journal – Quoted in an WSJ online article as a digital marketing expert

Forbes - Featured on Forbes.com as the co-host of the first Hangouts on Air on Forbes.com

Google - Cited by Google as an expert with Google products, digital marketing and acknowledged as an industry leader

Former Clients:

CITIBank - Core Web Vitals Audit, recommendations and implementation

Charles Schwab - Core web vitals and technical audit, recommendations

Nissan Mexico - Technical SEO Audit, recommendations and implementation

SE Toyota - Technical SEO Audit, recommendations and implementation

iQuanti Technical SEO Audit

*More clients can be provided upon request

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