MARY KATE PARRISH

SENIOR MARKETING MANAGER

917-***-**** adusqu@r.postjobfree.com LINKEDIN.COM/IN/MKPARRISH Strategic Marketing Expert with a 15+ year record of spearheading successful campaigns through data-driven analysis, implementing corporate performance solutions, and expanding market share to exceed aggressive growth targets. Prepared to take on a challenging position with the opportunity to make a lasting contribution to growing partner-facing networking and value-added programs for maximizing revenue, ideally through cross-sponsorships to maximize efficiency, brand awareness, and decrease additional fees by working cohesively and in a fast pace, energetic environment. SKILLS

Microsoft Office Suite, Excel, Mac OS, Marketing

Automation, CRM Software, Google AdWords and

Analytics, SaaS, R, SQL, R, SAS, SPSS, SEO,

Salesforce, Pardot, WordPress, Marketo, HubSpot, A/B testing, Template/Marketing Material Creation, HTML & CSS, RSS Feeds, Paid Ads, ComScore, Rubicon, SSPs

and DSPs, YouTube CMS, JIRA, Pipeline and Funnel

Management, Partner Procurement and Onboarding,

Monday.com, Ziff, Digital Social Campaigns (Meta,

Twitter, LinkedIn)

SPECIALTIES

Lead Generation, Organic Advertising, Contract

Negotiation, Microsoft Dynamics, Partner Procurement and Onboarding, Integrated Marketing Campaigns,

Cross -Promotional Sponsorships, CRM Engineering,

Client Relationships, Solution-Oriented Upselling, Strategic Planning, Performance Metrics Monitoring, Excellent Communication Skills, Fast Learner and

Devoutly Passionate to Exceed Any Task at Hand and Deliver Innovative Results

WORK EXPERIENCE

VONAGE Channel Marketing Manager 10/2021 to Current

• Responsible for designing and developing competitive channel strategies and marketing programs to grow a $300M business channel, identifying key performance indicators to measure overall financial performance with each partner.

• Develop data-driven campaigns utilizing market analysis to identify high propensity partner targets.

• Restructure integrated strategies, plans, and programs to optimize channel program effectiveness, enhance productivity, and maximize ARR, including a channel partner lead gen program that generated $16M ARR in H1 2022, highest to date.

• Worked exclusively with Head of EMEA promote to regional strategic growth initiatives, including the Vonage Reseller Program launch, to increase market share in the global sector.

• Develop the global channel go-to-market strategy, budget planning and forecasting to best allocate the annual budget among lead generation programs, industry events, sponsorship opportunities, and partner roadshows.

• Implement quarterly Marketing Development Fund programs to prioritize investment opportunities for Vonage’s channel partners, including demand generation, promos, events, sales incentives, and co-sponsored corporate events, to penetrate the global channel.

• Planned, negotiated, and executed Vonage's Channel Partners Europe Event Sponsorship, where Vonage was featured on a panel with Google and IBM, dubbed EMEA Channel's "best of the best,” by Comms Business.

• Manage, monitor and optimize a diverse marketing ecosystem across multiple channel disciplines (TSBs -master-agents, sub-agents, VARs, MSPs, vendors, system integrators, tech partners, etc.).

• Conduct analytical testing, including an A/B test that resulted in 21% higher CTR on B2B email subject lines incorporating emojis.

• Flawlessly execute marketing campaigns, running several other A/B tests to optimize creative and campaign targeting.

• Assist in procuring Vonage’s first EMEA reseller Danish campaign utilizing an MDF model to target lead generation and secure long-term partnership with an extensive sales pipeline, resulting in other capital banking sector global leads.

• Evolve and manage the customer life cycle program, including email marketing, pipeline, and funnel optimization and measurement.

• Manage a sales channel and a promotion budget, monitor performance, and work closely with engineering team, sales/business development, PR, product management, events, and other marketing managers to achieve goals.

• Focus on partner recruitment methods, including paid acquisition, social media, and video content creation.

• Manage road and trade show pre-and post-event prep, including logistics, expenses, creative assets, (i.e. partner testimonials, venue stair branding, etc.), and follow-up.

• Develop creative presentations, trend reports, kitted assets, and product datasheets to maintain a working knowledge of products to understand benefits to potential channel partners.

• Conceptualize, order, monitor, and deliver corporate-branded SWAG with various vendors. ALLOY DIGITAL Senior Partner Marketing Manager 01/2012 to 01/2018

• Cultivated strong partner relationships by growing a $2M media campaign into a $50M media campaign contract.

• Ideated, developed, and executed strategic digital marketing campaigns to include display, video, rich media, custom content, and social media sponsorships.

• Invented a corporate paradigm for weekly status and reporting calls for business development efforts, contributing to 65% of annual corporate revenue.

• On-boarded and managed day-to-day relationships with 30 of Alloy's publisher network partners. Managed YouTube partner relationships, events, contracts, and campaign inclusions, during which Alloy's Smosh was the number one YouTube channel.

• Strategically monetized RTB inventory and buys for Alloy's audience extension initiatives across desktop and mobile, employing demographic, behavioral, and contextual targeting.

• Optimized all O&O sites and partner sites, producing daily, weekly, and monthly reports.

• Allocated Alloy's business development $300K annual budget for vendor testing and SEO improvements.

• Negotiated contracts with partners,

MERCER Senior Marketing Manager 01/2010 to 01/2012

• Effectively sold $25K corporate networking memberships to C-level executives of Fortune 50 firms. Doubled membership numbers and contributed to 25% of the business line's overall ROI.

• Managed daily client relationships with senior corporate executives while engineering a CRM database.

• Initiated corporate communication for the networks' business by presenting the business model and value propositions.

• Reduced 2011 meeting expenses by 50% by negotiating contracts with hotels and corporate event facilities.

• Leveraged data insights from surveys, previous campaigns, and market research to plan targeted marketing initiatives.

• Planned and coordinated logistics and shipment of materials for attendees of trade shows.

• Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.

• Implemented successful marketing and promotional strategies worth over $300K in annual revenue. Transformed corporate website and social media platforms to better engage customers and promote sales.

• Boosted brand awareness and generated leads with marketing campaigns and programs.

• Utilized knowledge of online strategies such as search engine marketing, product listings, and affiliate marketing to maximize campaign results.

TAKE-TWO INTERACTIVE Channel Marketing Manager 01/2008 to 01/2010

• Managed multi-million-dollar retail marketing plans, budgets, and promotions for 3 corporate studios,

• Generated more than $20 million in revenue through sales forecasting models based on ROI analysis.

• Executed all launch events to drive pre-sells and brand awareness.

• Planned and executed corporate, trade show, and vendor events, including NBA2K presell and launch.

• Liaised between the sales team, brand VPs, and third-party vendors to lower expenses and perform under budget.

• Promoted to Marketing Manager after an internship for 2K Play's brand extension, Carnival Games: Mini Golf.

• • Made Wrote major weekly branding press releases decisions, for ~15 including titles FOB released artwork, annually. casting, directing, and producing a Nintendo WII commercial. EDUCATION

THE GEORGE WASHINGTON UNIVERSITY

School of Business

Bachelor of Business Administration

Concentration in Marketing 05/2009

Member of Delta Sigma Pi, The Professional Business Fraternity, XI RHO Chapter, 2007, GW Women in

Business, Student Senior Advisory Board Honoree

American Marketing Association, Strategic Marketing Management Award 2007-2008

MARYMOUNT SCHOOL OF NEW YORK

Butler Scholarship Full-Ride Recipient

High School Diploma

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