Time Delivery Retail Store
Resume:
Credentials
Work History
Retail Professional
Aastha
Bindal
Contact
Address
Redmond, WA, 98052
Phone
**********@*****.***
Skills
Vendor Management
Excellent
Assortment Planning
Excellent
Planogramming
Excellent
Electronics
Excellent
Home appliances
Excellent
Merchandising
Excellent
Apparels
Very Good
A competent & result oriented professional with multiple retail domain exposure & experience in Apparel, Consumer Electronics, Home Appliances segment.
Key focus on Expanding business, Driving Augmenting revenue & Account management.
Instrumental in category management for large format retail which includes planogramming, assortment, merchandising . Vendor – played pivotal role in vendor management, contract finalisation, negotiations and signing of TOT .
Strong data analytical abilities and problem solving skills. Exposure in handling diverse channels i.e. Modern
Retail, General Trade & E-commerce business.
Worked with one of the largest company in Asia -
Reliance Industries & was an instrumental part of the company's Cash & Carry Retail store journey
nationwide.
Rich exposure in working with Industry's Top Global Vendors like LG Electronics, Sony, Samsung
Electronics, Whirlpool, Panasonic, Nikon, Canon,
Dell, Lenovo, Microsoft, Crooks n Castle, Biba, Fab India, GAP, Reliance Trends, Maharishi UK among 50 others.
Head of Buying & Merchandising – Apparel
G & S Tex Knits, Faridabad, Haryana
· Taking care of global & national brands like Crooks n Castle, Biba, Fab India, GAP, Reliance Trends IN, Maharishi UK, Vishal Retail Mart India, Casually, ISU etc .
· Product range enhancement – Sampling & sourcing
for new range development & assortment widening as per customer requirements and seasonal trends.
· Client Management - Responsible for adding new
accounts and managing them to fulfil their specific needs in terms of design, value adds & seasonal
2020-03 -
2022-05
requirements.
· Time & Action Planning - Managing time and action planning for inline purchase orders for respective batches.
· Flow Monitoring – Monitoring the flow of events right from getting Sample 1 done to Shipment Delivery.
Includes Sample Review, CAD & Measurements, Pre
production samples, Approvals & initiate production.
· Costing & Sampling - Sourcing trims and fabrics
according to the requirements. Getting Sampling done at all steps to ensure best quality assurance and zero tolerance till final product delivery.
· Price negotiation with vendor to win against
competitive sourcing for our requirements.
· Production Process – Doing production follow ups, conducting pre-production and post production
meetings to ensure quality and timely delivery of items
· Operations - working as an operational interface between the production team and the client to take care of all day-N issues during the production phase.
· Customer Success – To provide regular updates to client about pre & post production along with the
quality assurance and on-time delivery is the key to customer success. To make sure my team diligently
follow the same to ensure customer liaising & maintain healthy customer relations to get customer
Business Manager -Home Appliances &
Entertainment
SPECTRUM ELECTRONICS, Ajmer, Rajasthan
· Worked as a Business Manager for Home
Entertainment & Home Appliances and Successfully
delivered 30% annual growth in business in the first year itself with YoY 20% growth .
· Strategy - Planning and execution of strategies for Purchase, Pricing & Promotion, Sales Growth, Display & Planogramming for Retail Stores.
Introduced new product lines & brands, reviewed
product type & quality, Pricing Strategies, Negotiations
& consumer promotions.
· Operations - Managed end-to-end Store Operations in terms of monitoring sales, delivering profitability and 2014-03 -
2020-01
seamlessness, analysis of P&L, Sales & Margin of
individual store by data analysis and worked on
strategies to make it profitable.
Successfully launched and re-launched brand stores.
· Sales & Review- Understanding Customer and
Focusing on improving sales through diverse medium like B2B, B2C via Retail Stores, B2C via e-commerce platforms like Amazon, Flipkart.
· Conducting financial analysis of business opportunities to meet and exceed revenue and profitability targets.
· Promotions - Managed periodic promotions of the
brands through BTL activities, neighborhood awareness campaigns and focused in-store promotions.
Worked on customer retention and customer loyalty by designated in-store promotions and customer
engagement activities.
· Customer Experience - Worked towards providing
enriched customer experience in terms of product, placement, pricing, people to provide excellent after sales service.
National Category Manager
Reliance Retail Limited, Mumbai, Maharashtra
· National buyer for the Home Entertainment, Home
Appliances, Imaging, Gaming & IT category.
· Category management – 30-60-90 Planning, TOT
negotiation, Assortment Rationalisation, Brand
Initiatives & Promotion, Sales & Margin Tracking and New product Introduction and brand launches on
regular basis.
· Pricing & Promotion – Controlling pricing for all the stores, formulating and regulating daily/weekly
/fortnightly offers and promotions, working on
liquidation pricing and gaining extra margins from vendors for giving their brands special display & visibility during store promotions and festive discounts.
· Merchandiser – Responsible for Assortment Planning & Planograming . Built regional level and store level assortments for the entire category range, width and depth. Preparing category display blueprint for each store by allocating shelf spaces, in-store display ensuring brands visibility, managing ordering and
2011-03 -
2014-02
Education
delivery schedules, in store - promotions and
liquidation.
Vendor Management – KPI involved Short listing,
meeting and registering vendors, negotiating to get best possible terms. Prepared Joint business plans, worked on TOT along with vendors, get all paperwork and contract work done by co-ordinating & aligning Legal Team . Keeping in check of regular payments
and finance work by co-ordinating with Accounts
Department.
Marketing & Mailers – Working in close co-ordination with Marketing Team to get the in-store promotional material, fortnightly mailers, product offer emailers, in-department activities done.
Product Launches & Market Surveys – Attending all
Product Launch events and did weekly market visits to keep updated on the latest & upcoming technologies and gadgets.
· Successful Launch of Private Label – Had a major role in team in successful survey, planning and launch of private label for Home Entertainment.
Operations – Assisted within and coordinated with
other categories and functions, for launching the
flagship store of the format. i.e. RELIANCE MARKET CASH
& CARRY (100,000 sq. ft., Ahmedabad) and henceforth been in the journey serving over 5 million member
partners along with unlimited retail customers. Apart from physically present in store launches monitored everything right from GRN, Fixture setup, Display setup, In-store promotional setup, successful running of all offers on POS and successful sales have done it all.
· Training & Growth of Store Employees – Organising regular training sessions for department managers, operational staff and sales force, brands sales force. Taking weekly review meeting of all Department
Managers.
MBA: SPECIALISATION – RETAIL
MANAGEMENT
2008-08 -
2010-07
Summer Projects
Chetana's Institute of Management & Research -
Mumbai
Member of Elixir Committee - Committee takes care
of organizing multiple sponsored events for
management students by well-known industry
experts as speakers.
BBA
SOPHIA UNIVERSITY - Ajmer
2005-08 -
2008-06
Senior High School: Science Education
Maheswari Public School - Ajmer
2003-04 -
2005-03
High School
St. Mary's Convent School - Ajmer
2002-04 -
2003-03
(1) Retail Strategy & Strategic Process of Hypermarket Company – Hypercity Store, Malad, Mumbai
Synopsis – The assignment involved the study on
product offerings, customer service, store layout, product assortment and layout, benefits and facilities for customers, loyalty programs & co-branded loyalty programs, how to increase customer footfalls and
conversion, how to increase ticket size and other such things.
(2) Visual Merchanding at Retail Stores
Company – Provogue Store, Andheri, Mumbai
Synopsis – The assignment involved the study and
understanding of the display of the store's assortment - Men's Wear Apparel and Accessories.
(3) Study of Private Labels
Company – Shoppers Stop, Inorbit Mall, Mumbai
Synopsis – The assignment involve study of what are private labels and their presence in varied categories within the retail store. Also the percentage share of Private Labels in the store sales.
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