***** *.

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Sandy, UT

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Mobile : 801-***-****

Email : adusj2@r.postjobfree.com

LinkedIn : linkedin.com/in/jerry-seidl-89a43834

Gerald D. Seidl

OBJECTIVE Working in a C Level or senior management role for a growth organization which will allow me to utilize my vast skills & experience In corporate management, sourcing growth funding, direct sales force and broker management, penetration of national and International accounts, sales force development and training, domestic & international sales & operations, corporate startups, marketing, contract manufacturing & supply-side, R&D, product development [with a thorough understanding of FTC and FDA regulatory guidelines & requirements for both OTC drug (211) and dietary supplements (111) ].

EXPERIENCE An Industry expert with over 40 years of selling experience including 34 years in consumer product sales, OTC & dietary supplement product development & extensive experience in sales management, including roles as Founder, CEO, COO, President, Sr. VP of Sales & Marketing, VP of Sales Development, Director of Global Sales, Director of Sales, & Director of Business Development, all of which played significant roles in the growth and ultimate sale of numerous organizations in which played a major role.

My experience crosses a broad spectrum of channels including mass market retail (Food, Drug, Mass Club), military, e-commerce, health care practitioners, specialty beauty, direct to consumer, multi-level sales & marketing, natural health & specialty channels and health care channels and other alternative channels.

2008 – Present Currently Serving on The Board of Directors for Two Organizations 2018 – 2021 Nutrawise Health & Beauty LLC dba Youtheory (Sold July 2022) Senior Vice President – Sales and Marketing

• Helped guide and grow company sales to double digit sales growth during each year during tenure.

• Lead a staff of 12 field and internal staff members providing leadership and guidance for them to carry out their roles and objectives, including building infrastructure and developing and managing the team to carry out the needed sales and service initiatives.

• Supervise Associates to include staffing, training, coaching, performance management and problem resolution.

• Established KPI’s, sales targets and marketing initiatives to meet company short term and long- term objectives

• Developed strategic sales and marketing plans based on company goals that promoted sales growth and customer satisfaction for the organization.

• Developed and implemented strategic marketing and sales plans as well as forecasting methods to achieve corporate objectives for products and services.

• Developed numerous company templates and systems for forecasting, sales team managements, pricing and tracking of all sales initiatives.

• Ensured communication was coordinated and supported the sales plan objectives and met the organizations expenditure requirements in conjunction with the Director of Marketing.

• Established annual sales goals and objectives including providing an annual and frequently updated forecast by month, by account, by sku for the entire company across all channels and all retailers including international accounts.

• Managed multiple channel selling strategies.

• Represented and spoke at trade meetings, interviews, events and expos for purposes of promoting the company products, services and mission.

2017 – 2018 Twinlab Consolidated Corporation (Twinlab, REAAL, Reserveage, Resvitale) Senior Vice President – Sales & Marketing

• Was responsible for the overall direction, harmonization and strengthening of sales and marketing functions for all Twinlab brands.

• Utilized my creative marketing and strong sales background to revitalize and inspire the future of the legacy Twinlab brand name.

• Designed systems and processes to gain market share and consistently build the business.

• Developed and implemented specific concrete plans to execute growth based on specific company goals.

• Ensured continued development of sales and marketing team members.

• Provided leadership for problem resolution to facilitate faster improvements.

• Interacted regularly with CEO and C level management on matters concerning functional areas and customers.

2017 Creative Bioscience

Acting COO and Director of Global Sales & Marketing Operations

• Initially hired as Director of Global Sales & Marketing Operations to help form and execute a turn - around strategy; sales declines occurred when the owner/founder was diagnosed with cancer and absent from the business for a lengthy period of time. General responsibilities increased to running both the sales organization globally as well as the day-to-day operations of the company overall as acting COO.

• Responsibilities on the management side as active COO included accountability by each department head to increase efficiencies while decreasing cost, charging all department heads with specific assignments that evolved around an entire rebuilding plan. Task include reorganizing the sales department including the hiring of new sales staff and broker organizations, engaging in new marketing strategies and tactics to help grow increase consumer demand, working on enhanced product packaging as well as the development of innovative new product plans, developing strong sales and marketing presentation materials and numerous other tasks across all departments.

• Responsibilities on the sales management side included reorganizing the entire field sales organization, expanding into new channels beyond the natural channel (including FDM, Healthcare, professional and service channels), and expanding sales with new direct to consumer and call centers outreach initiatives.

• Re-engaged with all existing and top targeted new customers by attending numerous trade shows including ECRM, Expo West, NACDS and retailer specific trade show events.

• Attended major account “top to top” meetings and sales calls to shore up distribution gaps and position new items with all major retailers including Costco, Wal-Mart, Sam’s Club, BJ’s, Walgreens, CVS, Meijer, HEB, Albertson’s/Safeway, AmerisourceBergen, Cardinal Drug, McKesson, and numerous others as well as major regional retailers including HEB, Bartell Drug, Harris Teeter, etc.

2014 – 2017 Fusion Diet Systems & Fusion Biotech, Sandy, Utah CEO (sold company in 2017)

• Chief Executive Officer of a dynamic, fast paced health care products company making hybrid dietary supplements that use clinically proven ingredients to address consumers needs in a way that has not been done by existing dietary supplements.

• Responsibilities included engagement with private equity, venture capital and factoring companies for purposes of securing funding to fuel staged and rapid growth and expansion.

• Developed and reviewed 3-5 year financial growth models with Fusion Biotech's CFO.

• Worked across all departments overseeing the functionality, financial synergies and operational functions of each department.

• Developed a “go to market” strategy enabling the company to grow their strong presence in the specialty channel while developing new lines for the FDM and convenience channels.

• Worked directly with manufacturers to develop formulations and packaging on new product launches.

• Hired and placement of a national sales organization.

• Partnered with media and PR companies to develop unique and dynamic marketing strategies and execution.

• Attended “top to top” retailer and manufacturer conferences and trade event, including trade and retailer publications for purposes of exposing company product launches. 2012 – Present SourceOne Consulting - CPG Sales & Consulting, Sandy, Utah CEO & Founder, Representing

• Double Summit LLC, Las Vegas Nevada: managing and representing Double Summit’s unique line of mosquito repellent patches in the FDM and convenience store channels, including hiring and managing a national broker to represent the line.

• Fusion Diet Systems / Fusion Naturals, Sandy UT: managing and representing the Fusion line of dietary supplements and weight management products as well as natural products in the mass market & specialty retail segments as well as direct to consumer and online retail.

• InQpharm Malaysia / Biotech: cultivated sales & business development & expansion into in North America for unique ingredients with IP; worked with numerous corporations to partner on brand development including companies like Novartis, Prestige Brands, Pharmavite and Metagenix.

• Cornerstone Research & Development: worked on product R&D including new product formulation for several Cornerstone clients in mass market (including OTC Drug) and direct to consumer, e- commerce and MLM clients. Clients included Urgent Rx, Swisse, Arbonne, Advocare, Zip Fizz, etc.

• Only Protein: sales and new market expansion of a pure whey protein product line into select FDM and specialty channels including DOD (department of Defense).

• Zing Brothers: sales and marketing consulting including the structural formation of a consumer products company selling to the mass market as well as developing of mass market packaging for a dietary supplement weight loss product line.

SourceOne provided these organizations with the direction needed to achieve the growth they were looking for. Specializing in helping company’s solidify a growth strategy, SourceOne provided consulting services, sales organization and structure needs, as well as the skillsets & expertise to help these organizations achieve their goals in various areas including product development, distribution, warehousing and operations, trade spend management, marketing, as well as a variety of other areas, all of which were customized to help these organizations plan and achieve their growth and set a sustainable foundation for future success. Key Products Represented In The Past …..

Urgent RX, Zip Fizz, Only Protein, InuSlim, Airborne, Slim Fast, Natures Made Vitamins & Supplements, Sam-E, Fusion Brands, Dessert Beauty by Jessica Simpson, Comet Household Cleaners, Spic N Span, Cutex, Dexatrim, Aspercreme, Sportscreme, Cortizone 10, Capzasin P, Chorlaseptic, Clear Eyes, Murine, Sleepinal, Caffedrine, Compound W, etc. Key Company’s Represented In The Past …..

Cornerstone Research & Development (R&D), Arbonne International, InQpharm International

(Malaysia), Zing Bros, Only Protein, Slim Fast Foods, Airborne Health, Pharmavite, Thompson Medical Company, Prestige Brands International, Fusion Beauty, Dessert Beauty, Fusion Brands Inc. Clean Brands,

Key Categories Represented In The Past …..

Prebiotics/Probiotics, Diet, Weight Loss & Nutrition, Vitamins & Supplements, Cough & Cold, Ear, Nose & Throat, GIG/Digestive, Internal and External Analgesics, First Aid, Sleep Aids, Cosmetics and Beauty, Household Cleaners, Eye Care, Ear Care, Nail Care, Lotions, Antacids & Laxatives, Sports Nutrition, Energy, Cognitive Health/Mental Health, Nicotine, Allergy. Key Retailer Expertise …..

Wal-Mart, Target, K-Mart, Walgreens, CVS, Rite Aid, Duane Reade, Safeway, Kroger, Super Valu, Albertson’s, H-E-B, Meijer, Hy Vee, McKesson, Amerisource-Bergen, Cardinal, Shopko, Roundy’s, Publix, Hannaford, Ahold, C&S, Associated Foods, Associated Wholesalers, Costco, Sam’s Club, Drugstore.com, Amazon.com, etc.

Other

Metagenics (Health Care Practitioner Channel), Amway (Multi-level Marketing) Channel, Gunthy- Renker (Direct To Consumer), Idea Village (Direct To Consumer), AZPA (Australian Distributor to numerous AU retailers), and several MLM organizations including Arbonne International, Advocare, Mannatech,

2007 – 2012 Airborne Health, Minneapolis, MN (company sold April 2012 to Schiff Nutrition) VP of Sales (Reporting Directly to The CEO)

• Personal Management Responsibility for Key National Accounts Including Walgreens, Rite Aid, CVS, Kroger Corporation, Super Valu, K-Mart, Target, etc.

• Broker/Direct Sales Force Management Responsibility for Central, East Central & NE. US. Territory Coverage From Phoenix Arizona to Up State New York. Responsible for 17 Broker markets

• International Responsibility for Canada, Including Developed The Canadian Market, Including the Hiring Of National Broker, Opening of Distribution Center, Working with Marketing on B-Lingual Packaging, Working With Operations On Canadian Regulatory Issues, and Development of Accounts.

• By 2012 Airborne, prior to the sale of the company, my work helped Airborne realize 2-1/2 Years of topline growth totaling 37%*, 2-1/2 years of EBITDA growth totaling 220%, improvements in Gross Margin by 20 percentage points, and exceptional progress against the brand vision of transforming Airborne into a high growth, cross-category Immune Support brand. 2005 – 2007 Fusion Brands America Inc. (Fusion Cosmetics, Dessert Beauty, Clean Perfume Brands) Ottawa, Ontario Canada

Vice President of Sales

• Introduced by the private equity group - Summit Partners - to private owners when summit partners were looking to invest in Fusion Beauty, Dessert Beauty Canada and Clean Brands.

• Hired to form a sales and marketing organization for the Introduction of brands into the mass- market place for Clean Brands Inc. and Dessert Beauty Canada.

• Hired direct sales force, outsourced sales management team & broker organization for the purposes of product introduction and placement into the marketplace.

• Developed corporate policy and procedures relative to all aspects of the business including but not limited to coop/trade spending policy, return and reclamation’s policy, forecast management, expense reporting and travel procedures, production planning, market development funds, sales and marketing presentations, product sales and spec sheets, price list and specs, display programs and fixtures, etc.

• Pre-sold $20,000,000 against the sell in of two new mass brands, with no previous distribution.

• Developed Exclusivity programs with Target, Wal-Mart, CVS, GNC and Costco. 2000 - 2004 Prestige Brands International Inc, Bonita Springs, FL Vice President of Sales Development

• Responsible for developing, implementing and monitoring sales driven business plans, trade spending and reconciliation programs, distribution and other sales related materials to direct field sales organization at Prestige Brands, as well as broker partners working in conjunction with the sales force.

• Developed and managed commission exception reports, distribution reports, coop tracking reports, and broker management procedures for the organization, including broker manual with Hire/Termination procedures, sales expectations and requirements, reporting, distribution, promotional planning, space management and coop management and reconciliation programs

• Implemented training procedures for new sales hires during the growth phase of the organization.

• Responsibilities for International sales In Canada, Puerto Rico, the Caribbean and countries of South America including working with country codes, sanitary registration processes, documentation and registration work, operations, forecasting, production planning and regulatory, as well as warehousing and distribution.

• Responsible for hiring national brokers and implementing training procedures as well as ongoing maintenance of web based sales information flow for sales, marketing, pricing and distribution materials to broker and direct sales force.

• Personal responsibility for National Accounts sales and sales development at Wal-Mart, K- Mart, Sam’s Club, Costco and Internet Accounts, as well as Broker managed food accounts. Responsibilities included maintaining and gaining new distribution on existing brands and new item launches, promotional planning and coop management and reconciliation, space management and schematic reviews, advertising and display programs, and relationship development with key players.

2000 – 2001 Prestige Brands International Inc. Bonita Springs, FL Director of Sales National Accounts and International Sales

• Responsible for development of national accounts including Wal-Mart, K-Mart, Costco, Sam’s Club, McKesson and Bergen Brunswig with a new startup company – Prestige Brands International.

• Broker management responsibility for Western U.S. and Midwest.

• During the initial startup, I was responsible for all national broker accounts as well as all national accounts including food, mass, drug and wholesale while company was in early stages.

• Responsibilities for International sales in Canada, Puerto Rico and the Caribbean, including working with country codes, sanitary registration processes, documentation and registration work, operations, forecasting, production planning and regulatory, as well as warehousing and distribution.

1999 - 2000 Pharmavite, Northridge, CA

Regional Vice President

• Responsibilities Included managing Western National Accounts

• Responsible for Managing Direct Sales Force

• Responsible for managing broker managed food accounts in western US, while developing new major markets for the company.

1985 - 1999 Thompson Medical Company & Slim Fast Foods, West Palm Beach, FL Regional Vice President of Sales

• #1 Salesperson (In sales increases) for 11 out of 14 years with the organization.

• Responsible for managing Direct Sales Force

• Responsible for managing national accounts, McKesson, Bergen Brunswig, Albertson’s, Payless Drug Stores, Pay ‘n Save Drug Stores and Thrifty Drug Stores.

• Responsible for managing broker managed food accounts in western US, while developing new major markets for the company.

* District Sales Manager From 1985 – 1986

(SEE ATTACHED FOR EDUCATION, INTEREST, MEMBERSHIPS & AFFILIATIONS, PERSONAL ACCOMPLISHMENTS, PROFESSIONAL ACCOLADES, OTHER SKILLSETS) EDUCATION, INTEREST, MEMBERSHIPS & AFFILIATIONS,

PERSONAL ACCOMPLISHMENTS, PROFESSIONAL

ACCOLADES, OTHER SKILLSETS

EDUCATION 1987-1989 Cal State Fullerton Fullerton, CA

§ MBA Business Communications

1980 – 1985 University of Wisconsin Madison, WI

• B.A. Business Communications

• B.A. Music Education

• Minors In Journalism & Psychology

• President of Fraternity and Student Counsel Officer

• President of Graduating Class

k

1981 Eastern Michigan University Ypsilanti, MI

• Participation in Summer History/Art Courses While Touring/Studying Throughout Europe. Other

2004 – 2005 Aviation School

Addi

INTEREST Flying//Pilot, Martial Arts, Architecture Design, Landscape Design, Music, Traveling, Golf, Skiing, Hiking, Mountain Biking, Working Out, Attending Sporting Events, Charity Functions and Fundraisers, Collecting Stamps & Coins/Rare Coins, Reading, Collecting Books, History Buff, Civil War Buff,

Pers

MEMBERSIPS &

AFFILIATIONS

FOUNDER/OWNER SS

AOPA (Aircraft Operators and Pilots Association), EAA (Experimental Aircraft Association), NRA

(National Rifle Association), National Wildlife Association, National Wildlife Federation, Arbor Day Foundation, National Geographic Society, National Home Gardening Club, Audubon Society, USGA (US Golfing Association), National Resources Defense Council, The Nature Conservancy, The National Parks Conservation Association, The Sierra Club, The Civil War Preservation Trust SourceOne Consulting LLC,

SeiTel Industries LLC

COFOUNDER

PERSONAL

& ACHIEVEMENTS

PROFESSIONAL

ACCOLADES

Fusion Biotech

Pilot

• Single Engine, Multi Engine, High Performance and Jet Aircraft Trained. VFR & IFR Ratings.

• Certified In Runway Safety & Maneuvers, Single Engine IFR, Sky Spotter (Pireps), Know Before You Go, ACT, and Takeoff & Landing Safety, Mountain Flying, Engine & & Propeller Safety, GPS for IFR, and various Wings Courses Offered By FAA, Aviation

• Safety Program, National Weather Services and AOPA (Airplane Operators and Pilots Association)

• Member: Airline Operators and Pilots Association, EAA (Experimental Aircraft Association) Martial Artist: 3rd Degree Black Belt and Licensed Tactical Master Instuctor

• Hold 3nd Degree Black Belt In Tae Kwon Do (Pil Sung School of Martial Arts, Sandy, UT) Working On 4rd Degree and Master Instructor.

• Hold 1st Degree Black Belt in Hap Ki Do.

• Licensed Tactical Master Instructor for CDT Training (Control, Direction, Takedown), A Non-Deadly Force Training. Including Level 1 CDT (Stun and Run, Control and Escorts), KNOW & GO For Children, Training For Life for Women and Level VII Family Protection.

• Licensed Tactical Master Instructor for LRT (Last Resort Tactics), Deadly Force Training Maneuvers Designed For Life Threatening Self Defense.

• Attended Numerous Seminars Including Hap Ki Do, Weapon Use, Joint/Lock Seminar, Hom Do Techniques & Forms, Pro Sparring, Weapon Forms, Street Combat, etc.

• Participated In World Championships in Jinchon, Korea In 2004 and World Tai Kwon Do Championships In Las Vegas In 2005 where I also served as a judge.

• Certified In LRT Level I (Last Resort Tactics), Advance LRT Level I Armed Tactics, CDT Level I

(Control, Direction, Takedown), Advanced CDT Level III, Armed/Disarm Tactics, Weapons,

• Adult First Aid And CPR Certified

2006 NRCC National Leadership Award: Honorary Chairman/Business Advisory Council

• In recognition of outstanding service and commitment for assistance and leadership in promoting a pro-business agenda including tax reform and fiscal responsibility 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 Governor’s Economic Summit

• Attended this high profile economic summit for the purpose of expanding network and aligning with venture capital partners for new business opportunities and aligning with poitential sourcing of venture capital.

2008 Global Who’s Who Recipient

• Recognized for Hard Work, Dedication, Perseverance and Demonstrating Leadership and Achievement In His Occupation, Industry and Profession. 2007 Strathmore’s Who’s Who Lifetime Recipient

• Recognized For Success In My Profession. Strathmore Who’s Who Is A Leading biographical publication listing thousands of successful individuals in the fields of Medicine, Business, the Arts & Sciences, Law, Engineering, and Government.

• Based on one's position and lifetime of accomplishments, Strathmore Who’s Who honors professional men and women in all academic areas and professions. Inclusion is limited to individuals who have demonstrated leadership and achievement in their occupation, industry or profession.

2007 Metropolitan Who’s Who Recipient

• Recognized as a successful individual In my profession 2001 Who’s Who Historical Society Member

• In recognition of outstanding professional and civic achievements. 1999 Sterling Who’s Who Recipient and Member

• The Sterling Who's Who is an exclusive organization that awards membership to individuals who have exhibited excellence and preeminent abilities in their chosen field of endeavor. 1988 Outstanding Young Men of America

• Recognized As An Outstanding Young Man of America in 1988

• OYMA Honors young men and women who have been identified by our editors or have been nominated by outstanding civic and professional leaders, successful in their own fields. It is a story of successful young individuals who have been selected by successful and esteemed members of their own communities and professions. As such, they represent America's leadership of the present and potential for the future

OTHER SKILLS

Exceptionally Strong Communication, Interpersonal and Technological Skills

• Exceptional verbal and writing skills

• Attended professional selling skills courses

• Extensive experience in managing direct sales force, broker sales force, national & international accounts.

• Experienced In all classes of trade including food, drug, mass, food and drug wholesale military, beauty, fitness, e-commerce and C store as well as specialty and Prestige

(Department Store – High End).

• Extensive experience in Microsoft programs including Word, Excel, Power Point, Access

• Extensive experience in Apple based platforms including Mac computers, ipad, iphone, multi- device information integration, etc.

• Extensive experience with Lotus Notes, Microsoft Exchange, and Microsoft Outlook Email Systems

• Experience With Citrix software and systems

• Experience with Go To Meetings, Skype, Facetime and other similar video conferencing software platforms.

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