Kevin G. Brosien

** ******* *****, ****** *****, OH 44262

216-***-****, adus8q@r.postjobfree.com

SUMMARY

Highly trained and experienced project manager and award-winning marketing/public relations/media relations professional with extensive background in print journalism and new experience in construction management. Skilled in managing multiple complex projects across varied in-house and external teams; production of magazines, advertising and marketing materials; developing marketing and public relations programs; writing internal and external corporate communications; writing documents for editorial placement; technical writing; search engine optimization; managing advertising budgets and putting together effective advertising campaigns; leading focus groups; coordinating and writing for media relations programs; managing and coordinating community relations events; and managing teams for diverse internal and external public relations functions.

EXPERIENCE

Kevin On Call, Munroe Falls, OH, 11/20 – present

Owner/operator for this LLC that subcontracts for construction companies; performs handyman services at private residences and commercial brick and mortar locations; provides marketing consulting and freelance writing. Also provides live music performance and guitar lessons.

Learned how to perform roofing and siding repairs and various interior repairs while working with SafeGuard Exteriors and Scherer Quality Construction.

Shifted project management skills learned at Kent State University into managing wide-ranging projects across geographic areas based on workload, material availability and importance of project.

Kent State University, Kent, OH, 1/09 - 11/20

Manager of Marketing Strategy and Research and Senior Project Manager for this eight-campus state university with more than 41,000 students and nearly 4,500 employees.

Earned Lean Higher Education Certification 2018; Earned a certificate in Project Management 2017; Earned a Kaizen Continuous Improvement Certificate in 2015.

Spearheaded marketing communications for the university’s freshman orientation program through the COVID-19 pandemic when the entire month-long process was transitioned to an online-only process overnight. As a result of the culmination of hard work across various teams, the university benefitted from just a 3 percent drop in enrollment.

Created a new project management workflow for the entire University Communications and Marketing department based on skills learned in Kaizen, Lean and Project Management training.

Led the team and came up with the creative concept for a new student conversion campaign called Destination Kent State. Wrote copy and provided creative direction for all collateral material. This program was used from 2009 through 2020 and is credited with an 11 percent increase in matriculation among accepted students and has helped lead to the highest enrollment in the university’s history.

Managed the team that came up with the award-winning Raise the Red Flag campaign for Title IX awareness.

Spearheaded marketing and advertising for the College of Business Administration’s graduate programs and entrepreneurship program under a rotating staff of directors and two different deans.

Created a “Kent State Nursing Advantage” campaign, website and collateral materials to market all nursing programs at all campuses and leverage marketing dollars.

Worked with various colleges and divisions within the university to create and implement effective marketing and advertising plans within specified budgets.

Supported marketing initiatives for the College of Business Administration, College of Applied Engineering, Sustainability and Technology, College of Nursing, Human Resources, Research and Sponsored Programs, School of Library and Information Sciences, Blackstone LaunchPad and other colleges and departments as needed.

Managed teams of designers, photographers, videographers, media relations personnel and web developers within University Communications and Marketing, along with outside vendors and agencies, to implement marketing initiatives and advertising campaigns within specified budgets.

Freelance writer and marketing/public relations consultant, Brunswick, OH, 3/08 – 12/08

Proprietor of own freelance writing and marketing/public relations consulting business.

•Fielded subcontracting requests from network of industry professionals and inquired with agencies and publications to locate freelancing opportunities.

•Researched and wrote articles, web content and marketing materials to client specifications.

•Completed work for Robert Falls & Co. Public Relations, Landau Public Relations, Funk Luetke Skunda Marketing, Crain’s Cleveland Business, Stingray Sound and other entities on a non-disclosure basis.

Community Health Partners, Lorain, OH, 11/05 – 3/08

Marketing Coordinator for this three-hospital health system with more than 20 ancillary facilities and 2,000-plus employees.

Worked within budgets to develop advertising campaigns and individual advertisements for all hospitals, physicians and facilities.

Managed outside designers, photographers and independent marketing and advertising agencies to create print advertisements, billboard art and radio and television advertisements.

Wrote copy, oversaw production and completed final edits of all system printing projects. Managed outside designers in creation of brochures, newsletters and other printed materials.

Responsible for page creation, content updates and search engine optimization for the entire system’s Web site. Managed outside resources for implementation of larger projects.

Assisted as public relations spokesperson when needed.

Worked directly with the Director of Marketing in brainstorming and troubleshooting special projects and crisis management.

Managed on-site and off-site community events and community advisory councils.

GIE Media, Cleveland, OH, 5/04 – 11/05

Editor of Commercial Dealer magazine, a trade publication with a circulation of 10,000, written for dealers of outdoor power equipment serving the commercial landscaping market. Also served as Contributing Editor for Snow Magazine, serving 36,000 readers in the snow removal industry, and Interior Landscape Business, serving 16,000 readers in the interior landscape market for this privately owned publishing company.

Wrote features, industry news, product sections, and paid advertising supplements for these national trade publications.

Oversaw production of publications and provided final approvals on all pages before going to print.

Responsible for assigning stories to freelance writers and hiring photographers and artists for accompanying art.

Handled all aspects of management of the magazine, from writing freelance contracts and making sure outside vendors were paid, to fielding phone calls from advertisers and readers.

Posted magazine content, blogs and daily news stories to the magazine’s Web site.

Managed redesign process for magazine’s Web site.

Provided oversight for the complete editorial package.

Stepped into the role of Editor for Snow Magazine and Interior Landscape Business when editors left the company. Picked up production and saw to it that publications went out on time.

Attended trade shows in editorial and sales capacity.

Robert Falls & Company Public Relations, Cleveland, OH, 5/02 – 5/04

Account Executive with this privately owned public relations firm serving a diverse range of international consumer product companies, regional and national healthcare providers, and not-for-profit agencies.

Moen Incorporated:

Worked on a team of three to service this plumbing manufacturer’s public relations and media relations needs with a yearly project budget of close to $1 million.

Worked directly with Moen’s Director of Public and Media Relations.

Wrote press releases on new products, personnel changes, philanthropic endeavors, and company news, including entire 2003 new product media kit. Developed media lists for releases.

Initiated contact and responded to national and regional print and broadcast media outlets to pitch stories and fulfill media requests.

Spearheaded, wrote entries for, and tracked Moen’s involvement in awards programs for kitchen and bathroom products, Web design and industry innovation. Efforts resulted in awards for 50 percent of the programs entered in one-and-a-half years.

Developed themes, coordinated, planned, and staffed media reception at the internationally attended 2003 Kitchen & Bath Industry Show (KBIS) in Orlando, Fla. Attended by more than 90 media personnel (the largest turnout in the history of the event).

Staffed booth and provided prearranged and impromptu media tours for national and international media at KBIS.

Provided counseling for crisis management.

Conceived and developed programs and contests designed to gain media placement.

Wrote feature articles for media placement.

Tracked print and broadcast clips. Compiled quarterly and yearly “Best Of” books and monthly and yearly reports detailing the number and type of clips, circulation, and ad equivalency.

The Lincoln Electric Company:

Worked on a team of two in servicing this welding equipment and consumables manufacturer’s public relations and media relations needs with a yearly budget of nearly $100,000.

Worked directly with Lincoln’s Manager of Product Marketing.

Wrote technical press releases on new welding equipment and consumables.

Wrote technical case studies for placement in national trade magazines based on the application of technology developed by Lincoln Electric.

Contacted and responded to national and regional print and broadcast media outlets to pitch stories and fulfill media requests.

Staffed booth and provided impromptu and prearranged media tours for trade media at FabTech International trade show.

Wrote highly technical product entries for awards programs.

Wrote articles for internal and external newsletters and company Web site.

Sherwin-Williams Automotive Finishes Corp.:

Worked on a team of two in servicing this automotive paint manufacturer’s public relations and media relations needs.

Wrote press releases on new products, personnel changes, philanthropic endeavors, and company news. Developed national and worldwide media lists for releases.

Wrote articles for placement in newsletters distributed to customers of Sherwin-Williams Automotive Finishes and its subsidiary, Martin Senour. Sherwin-Williams’ Spectrum won an Award of Distinction in The Communicator Awards 2002 competition.

Contacted and responded national and regional print and broadcast media outlets to pitch stories and fulfill media requests.

Funk Luetke Skunda Marketing, Inc., Toledo, OH, 2/00 – 2/02

Account Manager with this privately owned, full-service marketing firm serving a wide range of clients such as healthcare providers, local government, political campaigns and levies, service providers, manufacturers, and not-for-profit agencies.

Mercy Health Partners:

Spearheaded media relations for Mercy Health Partners, a five-hospital, not-for-profit healthcare provider in Toledo and the surrounding areas. Generated story ideas, interviewed doctors, and wrote media pitches and releases.

Drafted and implemented the plan to roll out the HUGS Helpers program, a joint effort between Mercy Children’s Hospital and the Children’s Miracle Network with two community sponsors. Wrote copy for all supplemental materials, media relations, and advertising. Oversaw all components of design and production.

Planned, set budgets, coordinated and oversaw two grand opening events for Mercy Children’s Hospital with a team of two other associates. Hired all entertainment, set menu for caterers and supervised all paid staff for the events.

Wrote and edited copy for Mercy Children’s Hospital’s quarterly newsletter. Summarized complex medical processes into short, concise, easily understood articles.

Managed the schedule and requests for appearances for Mercy Children’s Hospital’s mascot, increasing the number of appearances by more than 100 percent in one year. Assembled and managed a group of 15 college students who acted as the mascot.

Additional projects:

Wrote the media release and assembled the distribution list for the Lucas County Commissioner’s Green Bottle Program. Worldwide media utilized the release. The program won a 2001 Toledo Addy Award.

Drafted and incorporated the plan to increase application submissions for the Wolcott Scholarship Fund. Wrote pamphlet copy and oversaw design of pamphlet. In one year, with the new pamphlets, the Wolcott Scholarship Fund saw a 50 percent increase in application submissions.

Provided support to the staff of Louis Escobar, Toledo city councilman, for traffic summit meetings leading up to his re-election. Handled media relations and on-site coordination for these five city-wide meetings.

Wrote and edited copy and supervised photo shoots for VIA, the Toledo-Lucas County Port Authority’s monthly newsletter.

Counseled The Toledo Zoo with crisis communications.

Drafted copy and oversaw design for Sunoco print advertisements.

Wrote and edited copy for SFT Consulting Engineers biannual customer newsletter. Summarized technical aspects of electricity generation, distribution, management, cost, and environmental concerns in an easy-to-read format.

Port Clinton News Herald, Port Clinton, OH, 5/99 – 12/99

Staff Writer with focus on local government, tourism, and recreation for this daily newspaper covering Ottawa County with a circulation of 7,000. The News Herald is a Gannett publication that won first place in the 1999 and 2000 Ohio Associated Press Awards for general excellence among newspapers under 8,000 circulation.

Attended and reported on all public meetings by the Port Clinton Village Council.

Participated in weekly editorial meeting and assigned photo shoots and graphic requests.

Reported and wrote an average of five stories daily.

Generated ideas and wrote feature stories.

Called on regularly to cover spot news as reporter and photographer.

Small Business News, Akron, OH, 11/98 – 5/99

Associate Editor of the Akron and Stark County editions of this privately owned monthly magazine written to provide useful information and to educate small business owners in each market. Combined circulation of 50,000.

Authored one cover story per month that outlined business processes. Focused on outlining how local companies overcame problems, adversity, and what steps they had taken to positively impact their bottom line.

Wrote numerous feature stories and columns on a wide range of topics monthly.

Generated story ideas and edited the majority of copy each month with one other Associate Editor.

Assigned stories to freelance writers and edited those stories.

Held and participated in editorial meetings and assigned photo shoots and graphic requests.

FREELANCE

Spot Magazine, Cleveland, OH, 1/99 – 5/99

Contributing Writer/Photographer for this weekly entertainment magazine with a circulation of 40,000.

Wrote features on local and national music acts and entertainment, and shot photographs. Wrote under the pseudonym Eskimo Tailor.

Dig Magazine, Akron, OH, 9/97 – 12/97

Reporter covering local and national entertainment acts for this monthly entertainment magazine.

EDUCATION

Kent State University

BS/Journalism & Mass Communication, 8/98

MEMBERSHIPS, HONORS AND ACHIEVEMENTS

Silver Award from Aster Awards for excellence in medical marketing for Healthy Living, the community newsletter from Community Health Partners Health System.

Member, Trout Unlimited, 3/06 – present; secretary, 10/08 - present.

Member, The Press Club of Cleveland, 5/03 – 11/05: Co-chairperson of 2003 Media Professionals Conference Planning Committee.

Performing member, The Northeast Ohio Folk & Traditional Music & Dance Society, 10/03 – present.

Silver Award from Northeastern Ohio’s Public Relations Society of America’s 2003 Cleveland Rocks Awards for Sherwin-Williams Automotive Finishes Corp.’s Spectrum newsletter.

Award of Distinction from The Communicator Awards, Corporate Newsletter category, for the 2002 issues of Sherwin-Williams Automotive Finishes’ Spectrum.

Guest lecturer, Mercy College of Northwest Ohio, 2/02: Lectured to a composition class of 25 undergraduate students on writing and how writing styles differ across the fields of creative writing, journalism, and marketing; writing as a profession; and tips to improve writing.

Second place award from the Associated Press Society of Ohio for Division 1 Feature Article for “Wheel Fisherman,” 6/00.

Sixteenth place in the national William Randolph Hearst Foundation’s Journalism Awards Program for excellence in feature writing for “Two Men, a Canoe and a Dream,” 10/98.

Second place award from The Press Club of Cleveland for excellence in journalism among professionals in the state of Ohio for “Cough Syrup: the Over-the-Counter Underground Drug of the 90s,” 6/98.

Burr Award for Outstanding Magazine Story, voted by Kent State University School of Journalism instructors, for “Two Men, a Canoe and a Dream,” 5/98.

COMPUTER SKILLS

Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Microsoft Excel and numerous proprietary backend project management systems.

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