Salt Lake City, Utah ***** 801-***-**** adus7z@r.postjobfree.com

WWW: https://bold.pro/my/darren-schmitt/225 WWW: https://www.linkedin.com/in/darren-schmitt-0487579 DARREN SCHMITT

Marketing

Vice President of Marketing & PR with a career history of 20 years driving dynamic marketing initiatives across branding, public relations, digital marketing, and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position and customer brand loyalty.

PROFESSIONAL

SUMMARY

VP MARKETING, CONTENT & SOCIAL MEDIA INFLUENCERS 09/2021 to Current ExploroGroup.com, Lehi, UT

EXECUTIVE MARKETING DIRECTOR 10/2015 to 08/2021

Won-Door Corporation, Salt Lake City, Utah

WORK HISTORY

Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.

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Assisted other departments to assess needs and manage including providing assets for Airline In Flight Entertainment, in-store app, and website development.

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● Found and managed social media influencers worldwide. Managed marketing team comprised of editors, Built up CRM as administrator and marketing coordinator.

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Developed and implemented a B2B marketing strategy and overall communication plans to produce long-term partners with government-funded travel councils worldwide.

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● Assisted writing dept in money savings techniques saving over 1/4 million year in labor. Designed and implemented a custom email marketing campaign tripling brand awareness and generating over 7,000 leads for 16 field national sales reps throughout United States and worldwide distributors in Australia and Europe. Leads would double sales from 16 to 32 million over a 4-year period and become the foundation of hiring 20 new employees to support that growth

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Increased revenues and supported business goals by developing public relations strategies and campaigns.

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● Orchestrated launch for 2 new products to expand market share Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns

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Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns

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Developed innovative and targeted collateral and assets to support overall branding objectives

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● Oversaw preparation of marketing copy, images and videos Created strategic B2B marketing campaigns for social media content release and brand story telling

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FRANCHISE OWNER SUPPORT 01/2015 to 01/2016

Mrs. Fields Famous Brands

EXECUTIVE PRODUCER 04/2000 to 01/2015

Final Touch Productions

Increased customer satisfaction and repeat business through relentless pursuit of resolutions to problems arising from custom service issues, protecting company reputation and loyal client base

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Studied and researched franchise owner's and their employee's habits and behaviors and re-designed companies online training platform to bring it up-to-date

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Increased training engagements by 30%, increasing customer service and raising profitability

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Led production company operations and profitability by applying new technologies of streaming video, social media, real time data analysis and fostering evolution of production standards.

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Hired supervised and trained production teams from photographers, writers, editors, animators and creative directors. Responsible to identify problems and provide effective solutions to maintain team productivity.

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Developed and implemented strategies to create new revenue streams and cut operational costs. Responsible for optimizing media purchasing in television, billboard and trade magazines.

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Orchestrated license agreements for music and footage, auditioning, hiring talent, and distribution contracts.

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Serviced over 20 long standing clients delivering marketing and training material. Including but not limited to Knight Transportation, Utah Travel and Tourism, Won-Door Corporation, TCBY. Mrs. Fields, Pretzel Time, Pretzel Maker, Great American Cookie, Utah 100, Murdock Travel, CHOICE, World Wide Association of Specialty Schools and Programs and Delta Airlines.

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SLCC, Ut

Associate of Arts, Communications

University of Utah, Salt Lake City, UT

Bachelor of Arts, Public Relations And Organizational Communication EDUCATION

SKILLS Public and Media

Relations Strategy

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Global Sales and

Marketing

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Salesforce/Hubspot CRM

Cleanup &

Implementation

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● Product development

● Market analysis

● Brand development

● Marketing and advertising

● Database Management

● Web Design

Film, Photography and

editing

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● FCPX and Premier

● Photoshop and Illustrator

● Excel

A small sampling below of marketing campaigns created by Darren Schmitt and available on social media.

Darren is a hobbyist licensed drone operator, certified Google Earth animator, CRM specialist, marketing data analytics and highly proficient in all Adobe Suite products including a 15 year veteran of FCPX and expert in lighting, dslr cameras, talent searching/directing film and audio production.

CUSTOM

Digital Brochure Samples of Photography, Adobe Indesign and digital print: https://www.wondoor.com/brochure/

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● Any photos and video on wondoor.com

● Promo: https://www.youtube.com/watch?v=IDWn6bIP4Is Public Relations work via YouTube on driver turnover problem: 6 million views. 3k comments: https://youtu.be/q4Nr8ahk4_E

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● Editing and film example: Exploro https://vimeo.com/770873737 Google Earth animation geocoding and statistics: https://vimeo.com/763515089 & https://vimeo.com/392789095

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● Commercial scriptwriting example: https://vimeo.com/186466401/7a98e8664b Public Relations Story In Retrofit Magazine TWA Hotel at JFK Airport: http://epro2.com

/publication/?m=44069&i=644004&p=64&ver=html5

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Developed & executed sustainable, state-specific sales funnel strategies & tactics in close partnership with product launces & customer care teams - Build a CRM strategy to efficiently retarget existing customers,with a focus on bringing back return customers - Leveraged digital & social channels to identify,attract and convert new customers - Established Won-Door as a world-class brand via awareness-driving social content - Build and maintain critical trusting relationships with Business Owners, Architects and Contractors. Developed a team-based customer - Attract, coach,and develop a world-class marketing & design team of 16-20 nationwide sales reps focused on delivering a cohesive,world-class brand at all touchpoints. Marketing Director with a deep expertise in building brands from the ground up, intelligently, with intuition & speed. Divergent thinker, invested in delivering world-class marketing while maintaining the financial health & success of the business. - Collaborative leadership style and a commitment to growing future Marketing leaders into leadership roles.

- Lead through positive influence and holds the inherent belief that success requires building meaningful relationships at all levels and functions of the organization. A People First Leader

& Influencer - Championed a winning culture and inspire and motivated teams by leading emerging digital technologies and agile to deliver value to the business. - Highly skilled in attracting and developing talent and bringing a strong commitment to diversity and belonging. Possess an executive presence,and be able to work cross-functionally,in a matrixed environment. Bachelor's degree -10+ years of experience in Marketing leadership role - Proven track record launching new brands in the market and a 'full funnel' marketer - Experience managing a high-performing team of marketers,designers & 'makers' - Experience managing creative & performance Agency partners. A hybrid marketing background - with varied experience including a blend of startups, agencies, working with large multinational companies. - Ability to build relationships across the customer organization,at all levels - Ability to get 'hands-on' to solve problems alongside the team - Ability to see the big picture and understand the balance of design & commerce - Experience in new growth,fast-paced environment - Ability to multi-task and drive parallel projects and distributed teams with tight deadlines - Exceptional tech literacy and deep understanding of the digital ad landscape - Entrepreneurial in spirit,with the ability to work in a fast-paced,startup environment - Maturity and leadership to drive cultural change, exceptional communication skills. EXPERIENCE AS

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