Heidi RAE Kweller-Seale

**** ******* *** ******, **********, Texas 75402 ● 903-***-**** ● adus20@r.postjobfree.com

Management Executive

Operations Leadership ~ Business Development ~ Recruiting / Staffing

Sales & Marketing ~ Team Leadership ~ RElationship expert~ Training ~ Goal Attainment ~ TROUBLESHOOTER EXPERT WITH DEVELOPMENT OF NEW START-UP SITES

Profile

Possess significant managerial experience with proven success in operations leadership, budget administration, sales, marketing, project coordination, community relations, and launching start-ups.

Solid experience in driving human resources functional areas which include recruiting, interviewing, hiring, training, coaching, employee relations, and conflict resolution.

Able to leverage keen analytical abilities to assess and optimize a company’s profitability, expense control, competitive positioning, and revenue opportunities.

Strong proficiency in expense tracking, resource allocation, vendor relations, and organizational leadership.

Considerable strengths in developing and motivating highly productive business development teams.

Won multiple awards during tenure with Haven Home Health including 2010 Top Sales & Revenue Award, 2009 Team Leadership Award, and 2006 Gold Employee Award.

Earned 2007 Platinum Sales Award for ranking as top producer on senior-level sales team.

Produced $1M+ in revenues during first year at New Times resulting in President’s Club status.

Four-time Superstar at Lincoln Property Company (1998, 1999, 2000, 2001), won 2000 Century Club Award for securing over 100 leases, and earned 1999 Double Century Club Award for achieving over 200 leases.

Professional Experience

Dignity Hospice, NORTH TEXAS Dallas, TX JULY 2017 to JULY 2019

Vice President of Business Development

Recruiting all levels of Leadership, Clinical Teams, for Dallas and NETX.

Development of all Marketing Materials and Design of all Branding Products for all of Dignity Texas locations

Overseeing 5-7 reps at any given time, due to the enforcement of very little ramp up time most reps were given less than 60 days to produce. I trained, designed territories for the reps and oversaw all expense and budgetary items.

Championed over a traumatic workplace violence murder two months prior within the organization, overcoming a murder and all the negativity associated with such a tragedy was a mountain in business that you climb with a torch held high in lieu of a life lost and a smile to continue through the valley’s to re-brand and re-introduce Dignity as new Hospice and a NEW TEAM

ADC Census of 15 when I Joined, grew to 50 ADC by September 2017 and by January 2018 we accomplished our first 100 mark of ADC,

Developed strong relationships with administration to perform at highest level of professionalism possible and as well interfaced all marketing reps with COO and Administrator

Developed all areas of marketing for NETX – including Dallas, Rockwall, McKinney, Sherman, Plano, Richardson, Denison, Bonham, Honey Grove Wolfe City, Greenville, Leonard, Celeste, Sulphur Springs, Emory and many other areas in the role that I helped carry through the branding and successful completion of over 150 admits over the course of the past two years.

Leveraged exemplary skills in marketing, public relations, patient care advocacy, and event planning to promote hospice services to community.

Advanced Senior Care Home Health LLC (OnePoint Health Services), McKinney, TX, 2014 to Present

CEO / Administrator

Championed retention of two major insurance contracts (NTSP and Humana) and dramatically increased patient census from 17 to 362.

Source and recruit top talent, and apply considerable networking abilities toward fostering relationships within the community to fuel organizational growth.

Spearhead full-scope daily operations including staffing, payroll, team-building, regulatory compliance, quality control, patient satisfaction, and financial oversight.

Hospice Plus+ / Curo HS, 2012 to 2014

Senior Hospice Care Coordinator (HCC) / Senior Curo Advocate

Seamlessly coordinated admissions process for hospice services by cultivating and maintaining cohesive relationships with all levels of healthcare providers.

Steadily developed new territories spanning five counties resulting in doubling patient census.

Trained, supported, mentored, coached, and educated new HCCs within East Texas region.

Leveraged exemplary skills in marketing, public relations, patient care advocacy, and event planning to promote hospice services to community.

Received highest recognition award as senior-level HCC for outpacing peers in revenue production and realizing highest referral-to-admission conversions.

MedPoint Healthcare LLC, Dallas, TX, 2011 to 2012

Vice President of Business Development / VP Operations

Established new agency (Arise Home Health) from scratch including business planning, marketing materials, and public relations to promote and support new ventures such as Texas Renal Care, Greenville Dialysis, and Independent Clinical Research, LLC.

Continued …

Professional Experience continued … Heidi Kweller-Seale – Page 2 of 2

Recruited, interviewed, and hired all staff including administrators, managers, medical assistants, registered nurses, and business development associates.

Directed team in marketing new clinical trials to family practice physicians, hospitals, psychiatrists, and endocrinologists to maximize account development and market share.

Haven Home Health, LLC, Dallas, Texas, 2006 to 2011

Director of Marketing (East Texas Area)

Governed the complete spectrum of sales, marketing, fiscal, and administrative operations to build and expand new home health agency in East Texas covering four counties.

Prospected, secured, and maintained 250+ accounts by promoting agency to area hospitals, social workers, family practice doctors, hospitalists, surgeons, cancer centers, wound care clinics, skilled nursing facilities, and assisted living communities

Recruited clinical and administrative personnel for new agency, implemented training programs for sales reps, and controlled all budgets and expenses for territory to optimize P&L performance.

HomeTeam HealthCare, Dallas, Texas, 2005 to 2006

Marketing Manager, East Texas

Performed outside sales across area hospitals, social workers, family physicians, surgeons, cancer centers, skilled nursing facilities, and assisted living communities on behalf of home health care business.

Directed team of seven in signing and maintaining 150 accounts in East Texas.

Southern Vanity Magazine, Dallas, Texas, 2005

Executive Sales Associate

Motivated, coached, and led team in selling advertising among all types of industries, and personally sold 75 ads in less than nine months.

Wayne Garcia & Associates; Keller Williams, Dallas & Rockwall, 2004 to 2006

Licensed Realtor & Marketing Representative

Served as buyers’ representative and efficiently administered new listings for Lakewood, Uptown, Turtle Creek, Downtown, and M Streets.

Marketed and successfully closed 50 new home sales in 2004 and 75 in 2005.

Oversaw marketing for Wayne Garcia & Associates by creating compelling and visually powerful ads.

Dallas Observer, New Times, Inc., Dallas, Texas, 2001 to 2005

Senior Account Executive

Promoted based on outstanding business development performance and tasked with supervising Rentals team.

Effectively expanded Rentals and Real Estate section at Dallas Observer by meeting or exceeding quotas for advertising sales.

Billed $500K+ in revenue sales during FY02, capturing #1 position out of five peers nationwide; (held #2 ranking for six consecutive months).

Prior Background:

Director of Marketing & Training, Southwest Housing Management Inc., Dallas, TX

Director of Leasing / Certified Training Associate / Resident Director, Lincoln Property Company, Dallas, TX

Education & Credentials

Texas Tech University

Texas Realtor License; University of North Texas Leonard-Hawes Real Estate School

Certified Apartment Manager (CAM)

Technology

Kinnser, HCHB, Rent Roll, Microsoft Office (Word, Excel, Publisher, Outlook) Lotus 1-2-3,

Macintosh & Windows platforms

Heidi Kweller-Seale

9804 Hunters Run Street, Greenville, Texas 75402 ● 903-***-**** ● adus20@r.postjobfree.com

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