DIESHA SMITH

Rogers, AR ***** 615-***-**** adus06@r.postjobfree.com LinkedIn

TRANSFORMATIVE SALES LEADER HEALTHCARE BEVERAGES PERSONAL-CARE Global Brands National Sales Management Distributor Sales Customer Marketing Achieved 57% HQ promotional support in 2021 & +116% in 2022 Millions in Top Global Fortune 500 Account Growth Launched Top Category Innovation Increasing Share Growth & +$12MM in Revenue Grew Carbonated Soft Drinks for Walmart to $330 million in revenue Delivered + 6% YOY Sales Growth Tenacious, inspiring, and high-performing National Sales Executive with 23 years of CPG hallmarked by repeatedly exceeding aggressive sales goals for Fortune Global Top 500 category leading companies. Recognized for driving business growth with analysis and insights that deliver revenue growth and market share. Demonstrated leadership qualities through initiative and motivation towards outstanding customer relationship and service and continuous workflow across various departments in an organization. A proactive and charismatic team builder who hires, trains, and coaches an enthusiastic sales force on consultative selling best practices. Imparts a profound understanding of operational excellence, combining the development of both internal and external stakeholder relationships with service provisioning objectives. SALES EXECUTIVE COMPETENCIES

Team Leadership Project Management Capability Acceleration Solution Architecture Program Direction & Strategy Sales Process Improvements Business Growth/Innovation Executive Engagement National Account Management Consumer Insights MS Office Suite Strategic Planning Negotiations Customer Centric CAREER SUCCESS

SANOFI, Rogers, AR 05/2020 - 08/2022

A Fortune 500 innovative global Consumer Healthcare Leader providing healthcare solutions to over 100 countries worldwide. NATIONAL ACCOUNT MANAGER

Successfully managed and grew Gold Bond Hand & Body Lotion sales at Walmart, which represented $93 million in revenue. Thrived in a fast-paced, dynamic environment with a cross-functional team highly focused on delivering value for Sanofi and Walmart. HIGH-IMPACT RESULTS

Led Walmart team's "culture club" that held quarterly events that focused on team members to learn more about them. For example, LGBTQIA training and lunch and learn on the importance of Juneteenth.

Strategically developed and executed a collaborative business plan while adhering to Walmart and Sanofi strategic priorities, resulting in 4% Category Growth and 4.7% Gold Bond growth.

Took charge and capitalized on additional inventory and premium display space awarded by the HQ Department VP. This led to a 57% increase in 2021 and +116% in 2022.

Successfully launched Crepe Corrector, the Category’s Top innovation item, resulting in 1.5 points of share growth and

+$12MM in revenue.

Invigorated Gold Bond’s Walmart.com sales +22% through updated images, enhanced content and targeted search and display campaigns.

Successfully managed monthly financial forecasting for top-line sales and trade spending for Gold Bond lotion. KEURIG DR PEPPER, ROGERS, AR 06/2017 - 01/2020

$52.88B American Beverage Leader

NATIONAL ACCOUNT EXECUTIVE

Successfully managed and grew carbonated soft drinks for Walmart, representing $330 million in revenue. Charged with cultivating maintaining an effective business relationship with the Senior Carbonated Soft Drink Buyer. HIGH-IMPACT RESULTS

Sold 100% chain wide distribution of 1st Dr Pepper innovation, the largest innovation launch for the brand in over 10 years.

Outperformed budget expectations by $1.2 million in 2019.

Developed effective annual price package plan which resulted in +5 - 6% YOY sales growth.

Successfully increased HQ promotional support by 23% in 2019 and +17% in 2018.

Grew Keurig Dr Pepper CSD share YOY; +.4 in 2019 and +.3 in 2018. Diesha Smith Page 2

BEIERSDORF, Rogers, AR 04/2015 - 04/2017

$9B Forbes Global 2000 engaged in the development, manufacture, and distribution of skin and personal care products. NATIONAL ACCOUNT MANAGER

Developed strategic promotional plans for Walmart, representing $50 million in business. Proactively collaborated with the buyer, created account special programs, and promotions to grow share and volume. HIGH-IMPACT RESULTS

Successfully grew Nivea Body ash share by 1.2 points through distribution gains and seamlessly managed promotional strategies.

Formulated and executed game-changing strategy to secure first Nivea holiday promotion representing 5+ years’ worth over

$1.1MM in sales.

Elevated Aquaphor sales by +4% by designing and implementing a comprehensive promotional and merchandising plan.

Steered ongoing strategic direction on emerging trends, technologies and capabilities in the omni-channel space and executed against them.

S. C. JOHNSON, Lowell, AR 08/2014 - 04/2015

American multinational privately held manufacturing leader in global household brands. NATIONAL ACCOUNT MANAGER

Maintained accountability for a multi-million-dollar revenue stream from the sale of Ziploc® and other brands at Walmart stores across the nation.

HIGH-IMPACT RESULTS

Drove Ziploc® Space Bags share up by 4.5 points vs. YA using consultative selling solutions on promotions, product mix, and E- Commerce initiatives.

Received the Officer's Award 2014 - Plan-It forecasting Subject Matter Expert. S. C. JOHNSON, Racine, WI 07/2011 - 07/2014

CUSTOMER MARKETING MANAGER

Trade Marketing role highlighting extensive cross functional collaboration, as business liaison and Sales advocate, to drive business results on the Ziploc® and Glade® mega brand portfolios. HIGH-IMPACT RESULTS

Led the Back to School and Holiday 2013 drive periods. BTS Incremental G$L +34% vs. YA; +$6.7MM vs. YA. Share in measured accounts was +1.4 vs. YA. Most profitable and best ROI in the company.

Earned Marketing Award of Excellence 2014 - awarded for successful Holiday Drive. EDUCATION

Bachelor of Arts: Psychology University of Georgia