MICHAEL LEE

adurp7@r.postjobfree.com

850-***-****

Cantonment, FL 32533

SUMMARY

Highly motivated Team Player and effective REGIONAL SALES and MARKETING MANAGER directly responsible for brand development and positioning; Marketing Plan and execution; operational / product “first site” enhancements; pricing data gathering / receiving; and staffing as necessary to drive and maintain budgeted occupancy and revenue results.

Championed Company’s vision of providing the most extensive customer centered approach to create brand recognition and drive positive revenue results.

Worked closely with the Directors of Operation Management, Executive Directors, community-level Marketing and Sales teams, and advertising partners in the development and execution of overarching strategic marketing plans and tactical plans for areas assigned as top priority communities.

Worked in close collaboration with Director of Operations Management to provide guidance and direction to community sales staff for highest priority communities in the execution of sales strategies and activities calibrated specifically to target Client’s sales goals.

Made timely and appropriate recommendations for ongoing education and training for new and existing staff members. Provided follow-up reinforcement of training techniques with periodic performance evaluation and recommendations offered as necessary.

Strong analytical and information technology skills with advanced training in the Supply Chain modules in SAP, as well as excellent Word and Excel skills.

Actively participated and provided coaching to ensure others followed the highest levels of Health, Safety, and Environment (HSE), Hygiene, and Security Awareness protocols. Consistently achieved productivity targets while maintaining compliance with all Safe Work processes and best practices. Championed Company’s Safety Program and carried the responsibility of performing routine safety discussions during the Covid 19 pandemic. Shared Company’s vision of providing the maximum support to all site personnel.

Proven ability to recognize, coordinate, implement, and enforce process improvement initiatives. Strong knowledge of Sales and Sales-based Key Performance Indicators (KPIs).

Excellent communication, motivation, decision-making and problem-solving skills.

Decisive and resourceful Regional Manager versed in contract negotiations, process improvements and cost-control objectives. Known for applying in-depth industry and product knowledge to create valuable customer solutions and business growth opportunities. Multi-talented Regional Manager with experience managing business needs, including devising strategic plans, setting up promotions and overseeing human resources. Well-versed in handling multiple operational areas each day to drive business efficiency and necessary evolution.

SKILLS

Operational Management

Sales and Marketing Strategies

Maintaining Efficient Operations

Staffing

Goal Setting

Performance Evaluations

P/L Management

Team Motivation

Document Control and Reporting

Staff Training, Coaching, and Career Development

Scheduling and Coordinating

Champion Key Performance Indicators

EXPERIENCE

TERRITORY MANAGER 05/2022 to Present

Certapro Painters of NW Florida - Destin, FL - Florida

Manage crews and office personnel in order to achieve sales goals.

Managed diverse administrative, financial and documentation requirements.

Cultivated and maintained solid partner relationships to drive mutually beneficial collaboration and bottom-line profits.

Knowledgeable of Paint systems, KPI’s, Sales Reports, P&L

REGIONAL MANAGER 07/2019 to 02/2022

Acosta Sales & Marketing - Cantonment, FL - Florida

Minimized turnover through effective training and employee engagement programs.

Managed diverse administrative, financial and documentation requirements.

Cultivated and maintained solid partner relationships to drive mutually beneficial collaboration and bottom-line profits.

Aligned procedures and protocols with changing business demands.

DISTRICT MANAGER 01/2016 to 07/2019

Acosta Sales & Marketing - Pensacola, FL

Mentored team members by demonstrating best practices for sales and customer service.

Cultivated positive rapport with associates and team leadership.

Collaborated with Merchandisers to improve performance and grow sales.

Maximized District revenue by optimizing daily operations.

DISTRICT MANAGER 04/2006 to 01/2016

Mosaic Sales Solutions - Cantonment, FL

Mentored team members by demonstrating best practices for sales and customer service.

Cultivated positive rapport with associates and team leadership.

Collaborated with Merchandisers to improve performance and grow sales.

Maximized District revenue by optimizing daily operations.

SALES MANAGER 08/1998 to 04/2006

Unishippers - Cantonment, FL

Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.

Maintained professional network of potential clients and business opportunities.

Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.

Analyzed competitors' successes and failures, evaluating impact on market.

DISTRICT MANAGER 03/1993 to 08/1998

Coca Cola Enterprises - Pensacola, Florida

Managed staff to optimize brand expansion initiative productivity.

Managed diverse administrative, financial and documentation requirements.

Maximized branch revenue by optimizing daily operations.

Analyzed regional market trends to discover new opportunities for growth.

Reduced financial discrepancies by managing P&L to remain under budget with on-time project completion.

Aligned procedures and protocols with changing business demands.

Hired talented, trainable team members and drove new business strategies to grow revenues.

EDUCATION AND TRAINING

The University of West Florida - Pensacola, FL

Bachelor of Science

Marketing/Management, 08/1991

Jefferson Davis Community College - Brewton, AL

Associate of Arts

General, 05/1988

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