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Walter R. DeCasas, MBA

Shelby Township MI, 48317 • 949-***-**** • adurmh@r.postjobfree.com • linkedin.com/in/walter-decasas-60a0375 Sales & Marketing Executive

Extensive background in marketing, client relationship management, and new business development. Specializing in accelerating market penetration and expanding business footprint. Accomplished leader: recognized for hiring, training, and mentoring cross-functional teams to consistently meet and exceed set performance goals, while ensuring delivery of best-in-class services to elevate the customer experience. Exceptional verbal and written communications skills with a demonstrated ability to cultivate collaborative partnerships with clients, interdepartmental teams, executive management, and business influencers to realize strategic business goals. Areas of Expertise

• Strategic Analysis & Planning

• Process Improvement & Automation

• Marketing & Communication Strategies

• Lead Generation & Conversion

• Digital & Social Media Marketing

• Advertising & Media Management

• Team Training & Leadership

• Cross-Functional Collaboration

• Business Development & Growth

PROFESSIONAL EXPERIENCE

FIRST MARKETING RESOURCE (FMR) – Bloomfield Hills, MI Vice President of Business Strategy (2022 to Present) Oversee all business strategy and business development activities for FMR’s OEM services. Develop go-to-market strategies and pricing to ensure maximum growth opportunities. Support the sales/business development organization by proactively identifying client business challenges and solving them with FMR’s services. Meet and exceed revenue targets by acquiring new business from existing and new customers, as well as identifying and capturing potential B2B partnership opportunities. Analyze market trends, consumer needs, and competitor initiatives to facilitate development and launch of winning products and services. Stay abreast of industry trends by fostering positive relationships with business influencers in automotive industry. CONCENTRIX (MARKETING SERVICES) – Farmington Hills, MI Senior Director Accounts & Business Development – US & Canada (2017 to 2022) Plan, establish, and direct implementation of targeted sales, business development, and key marketing account management strategies for organization aimed at accomplishing revenue and profitability goals. Oversee sales and account operations of Automotive OEM and all direct to dealer processes within Concentrix’s Marketing Services Group.

Key Achievements:

• Accomplished annual sales growth for two consecutive years and recorded 85% increase in global pandemic year of 2020 by employing effective sales and marketing strategies.

• Generated year-over-year revenue growth of 90% by upselling to existing clients and closing business deals with new customers, while ensuring delivery of superior services to strengthen relationships. CONCENTRIX (MARKETING SERVICES) – Farmington Hills, MI Executive Director (OEM), Account & Operations – East (2012 to 2017) Conceptualized, developed, and championed execution of all account, program, and operations management processes for eastern US and Canada regions to facilitate achievement of organizational objectives. Led, trained, and mentored staff of over 150 members, including operations, program, and account managers, and call center agents to consistently meet and exceed set performance goals. Oversaw P&L initiatives for all accounts with keen focus on realizing new account and sales revenue goals.

Key Achievements:

• Exceeded performance expectation ratings for 4/5 years, while managing P&L for all accounts with sales and account revenue goals.

• Overachieved gross margin objectives with average of 8.2% per year during tenure of employment by adjusting operational model and increasing collaboration between operation, account and sales teams. Walter R. DeCasas

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JW MARKETING SERVICES LLC – Shelby Township, MI

Chief Marketing Officer & Chief Executive Officer (2011 to Present) Designed, determined, and steered implementation of business management processes, including sales, marketing, customer service, operations, and P&L management initiatives for startup direct/database marketing and campaign management company selling solutions in automotive industry. Hired, coached, and led team/staff members for meeting and exceeding set performance goals and delivering world-class services to elevate customer satisfaction. Optimized marketing plans and sales pitches, while creating and deploying templates for web design, social media, and digital communications. Analyzed SOPs to identify underplaying improvement opportunities and devise strategic solutions to accelerate client marketing deliverables in close coordination with capital markets C-Suite management. Key Achievements:

• Generated new business of over $250K within span of one year by acquiring and managing multiple accounts from key clients in automotive industry.

• Increase profit levels by 18% and enhanced long-term business success by planning, developing, and deploying strategic business and operations management initiatives. CHRYSLER CORPORATION – Auburn Hills, MI

Senior Manager, Marketing – Customer Relationship Management Division (2005 to 2011) Spearheaded national CRM/Direct Marketing Programs and Promotions, as well as assisted regional field office with execution of direct marketing and co-op programs. Organized and led monthly meetings with ad agencies and suppliers to communicate marketing schedules. Developed and launched quarterly marketing campaigns and promotions to harvest qualified business leads and facilitate sales revenue growth. Devised and managed IT infrastructure for marketing programs aimed at increasing efficiency of efforts. Key Achievements:

• Accomplished incremental revenue of over $10M through national quarterly marketing promotions, as well as allocated and administered co-op and marketing funds of over $30M/annum.

• Optimized marketing investment for Chrysler by creating and integrating personalized messaging content for direct mail and media campaigns, while managing over 86M marketing communications per annum. Additional Experience: (1991 – 2005)

Held multiple roles over a 20-year career at Chrysler working in both Michigan and California including the following roles: Parts & Service District Manager, Customer Relations Manager, Arbitration Manager, Regional Service Marketing Manager and Service Advisor.

EDUCATION & CREDENTIALS

Master of Business Administration in Business Marketing Baker College – Flint, MI

Bachelor of Arts in Business & Finance

California State University – Chico, CA

Professional Highlights:

• Member & Past President – Direct Marketing Association of Detroit

• Marketing Director – Annual “Apple Fest” festival at St. Lawrence Church

• Corporate Business Achievement Award – Automotive United States Postal Service Technical Skills:

Sales Force CRM MS Word MS Excel Ms PowerPoint MS Outlook MS Teams Windows OS Google Docs

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