Todd Prins

407-***-**** adurhm@r.postjobfree.com www.linkedin.com/in/toddprins

EXECUTIVE SUMMARY

Senior Sales Executive with success increasing revenue and market presence in key national accounts. Accomplished at expanding business with established customers and maximizing profitability by creating pricing upside. Solid relationship building and issue resolution skills that establish loyal customers and increase product market share.

Account Management

Managed and expanded accounts with up to $518 mm in revenue and $80 mm in annual profit

Increased market share by over 20 points for two separate key account chains for a large CPG company

Managed large key accounts such as Wal-Mart, Sam’s Club, and Albertson’s

Sales and General Management

Directed 8-member cross-functional sales team responsible for accounts with over $125 mm in annual revenue

General Manager with entire P&L responsibility for sales, marketing, delivery and warehouse departments within two distribution facilities

Managed team of up to 75 total employees with 8 direct reports and achieved the company’s Best Place to Work status based on health, safety and employee satisfaction results

Sales and Negotiations

Successfully launched several new product lines with the world’s second largest food and beverage company

Led negotiations for exclusive 5-year customer contract renewals in a highly contested market segment

Technologies

IRI, Nielsen, Microsoft Office (Excel, PowerPoint, Word, Outlook)

PROFESSIONAL EXPERIENCE

BMS CAT

Fire, Water and Mold restoration company

Sales Manager Orlando, FL December 2019 - Present

Manage team of professionals focusing on direct sales, relationship building, marketing and branding in a variety of verticals including: Hospitality, Medical, Commercial Property Management and Multifamily

Responsible for the overall business development and continued growth for the Orlando, Tampa and Jacksonville markets

Prins Consulting LLC

Consumer goods sales consulting and project management start-up

President and Founder Orlando, Fl March 2017 – Present

Provide sales consulting and project management services for small businesses

Product Assortment Solutions

Consumer packaged goods computer software and merchandising hardware start-up

Regional Vice President of Sales Orlando, Fl July 2014 – August 2016

Managed all aspects of sales in eastern US, and secured new business for a category management company that provides solutions to increase customer profitability

Launched pilot cross-merchandising program with Muscle Milk protein drink and Hess Express convenience stores that produced a 23 point positive volume swing

Sold Planogram sales pilot to the third largest Coke bottler - Coca-Cola United

Developed and secured Category Management software pilot with a 370 store convenience chain

PepsiCo

$63 billion global Food and Beverage Company with brands that are throughout the world

Senior Sales Manager - Foodservice Nashville, TN May 2011 - July 2014

Managed 8-member, cross-functional team of Key Account and Customer Development Manager’s assigned to K-12, College/University, Business and Industry, Hospital / Healthcare, Third Party Operator (Aramark, Compass, Sodexo) and Distributors (Sysco, Vistar)

Developed sales plans for Pepsi, Frito Lay, Quaker, Tropicana, Gatorade, Naked and Sabra brands

Developed annual operating plans, designed pricing strategy, and led sales team with plan execution

Led contract negotiations for all RFP’s

Increased sales and profitability in all three designated markets to top three ranking market territories in profit vs. plan in Mid-Atlantic for 2012

Directed 3 markets territories producing $125mm in revenue and 34mm in profit on an annual basis

Led negotiations for exclusive 5 year contract renewals in 5 major universities

Achieved #1 for pricing upside in 2011, 2012, and 2013 for the Mid-Atlantic region by developing optimized pricing strategies

Regional Sales Director - Bottling Rome, GA Feb. 2006 - Apr. 2011

Managed team of 75 total employees with 8 direct reports within two distribution facilities

General Manager of sales, marketing, delivery and warehouse departments with entire P&L responsibility

Final decision maker on all hiring and personnel actions

Responsible for all Environmental, Safety and Health Department audits and preparations and accountable for all inventory and financial Compliance and Control audits

Led negotiations on contracts for all independent customers

Directed two area locations producing $50 mm in revenue and $12 mm in profit on an annual basis

Achieved #1 region in the Southeast for profit vs. plan in 2009

Accomplished #1 location in the Southeast for Cold Drink growth in 2009 and 2010

Received the President’s Circle of Excellence award for 2009

Awarded 1 of only 2 Well Controlled Financial Audit Scores for the Southeast region

Both distribution facilities achieved the company’s Best Place to Work status in 2010 based on health, safety and employee satisfaction results

Business Unit Key Account Manager - Bottling Orlando, FL Aug. 2003 - Jan. 2006

Directed all sales and marketing activities for Wal-Mart, Sam’s Club and Albertson’s for the Southeast Business Unit.

Developed and presented sales, advertising, marketing plans and negotiated annual advertising contracts for Albertson’s.

Presented national sales and marketing programs to Sam’s Club and Wal-Mart Regional offices.

Established and communicated sales programs and incentives to front line managers.

Managed and expanded accounts into $518 mm in revenue and $80 mm in annual profit

Increased market share 26 points in Albertson’s to take share leadership over major competitor Received the President's Circles of Excellence award for 2005

Annually increased and achieved sales objectives each year

Market Unit Key Account Manager - Bottling Grand Rapids, MI June 2000 - July 2003

Managed all sales activities and increased customer satisfaction for seven regional grocery chains including D&W Foodcenters (SpartanNash) and Orchard Group (Roundy’s)

Developed sales, advertising, and marketing plans for store level sales at assigned chains.

Increased market share in largest account by a 21 point IRI share swing to major competitor

Grew accounts to over $18 mm in revenue and $3 mm in profit annually

Finished in Top 2 each year in Central Business Unit for location forecast accuracy

EDUCATION

Detroit College of Law Detroit, MI

Course work toward Law Degree

Western Michigan University Kalamazoo, MI

Bachelor of Business Administration in Accounting

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