General Manager Sales
Resume:
Russell S. de Herder
Point Pleasant, WV 25550
aduqj4@r.postjobfree.com
OBJECTIVE A challenging Leadership Team Position requiring, communicational, organizational and strong managerial skills with a company where advancement is based on personal and company performance.
CAPABILITIES Strong Negotiating Skills New / Existing Account Development
Financial Analysis Sales Management / Team Building
Presentational Skills Delivery / Route Management
Budget / Budget Management Material / Order Management
Pro forma / Modeling Business Process Procedures
Coaching / Mentor Customer Relationship Management
EXPERIENCE
Norris Northup Dodge / Braden Automotive September 2021 – November 2022
General Manager / Corporate HR / Compliance Office
Modified all policies and procedures in every department that changed the direction of the company's financial statement immediately. After six months we had the best financial month in company history, with all departments contributing.
Introduced and trained the managers and sales team on VAuto that dramatically changed inventory management while improving gross to over $7,300 per copy on used and $6,200 per copy on new.
Transformed the direction on the marketing / SEO providers that resulted in an increase of over 350% in website leads by the fourth month.
Website modifications improved the average time spent on the website from 55 seconds to almost 4 minutes in less than 5 months. SRP's and VDP’s tripled in four months.
Increased warranty penetration from 18% to 68% achieving 115% of plan.
Introduced weekly meetings with all managers to review KPIs by department and measure the results to plans. With each manager reviewing his or her departments KPIs and financial performance weekly.
Increased the Service RO count by 42% within three months, while improving total gross profit over $400 thousand dollars for the department.
Streamlined procedures in the body shop to assist in closing RO’s in a timely manner that enhanced the profitability by 20% in two months.
Implemented policies in the parts department that helped grow the wholesale by 60% and doubled the parts department's gross profit.
Created and implemented employee Handbooks, job descriptions for every role within the organization, employee warning process, annual review process and documented all processes for Sales, F&I, parts and Service Departments.
Conducted a risk assessment and developed a mitigation plans for all locations to become compliant.
Miracle Automotive Group February 2021 – May 2021
General Manager / VP of Operations
Implemented policies and procedures that dramatically impacted the performance of all departments of the dealership the first month.
Changed directions on the marketing / SEO providers that resulted in an increase of over 244% in website leads by the second month.
Website modifications improved the average time spent on the website from 1 minute and 15 seconds to 3 minutes in less than 2 months. SRP's and VDP’s tripled in three months.
Achieved over a 100% increase in sales of both new and used vehicles in the first month. While tracking to exceed the best month’s performance the current or previous dealership ever attained.
Increased warranty penetration from 35% to 75% achieving 120% of plan.
Increase Service CSI score from the lowest 20% of all dealerships Nationally to first in the region in less than three months.
Increased the RO count by 50% within three months, while doubling the gross for the department.
Hired a parts manager to grow the parts department customer base and overall gross for the parts department, the department showed a 75% increase in two months.
F&I doubled the gross per copy by 100% in three months to average over $5,200 per copy.
Crossed trained managers to implement policies and procedures at our Byrider locations to create opportunities for growth within the Company.
Hoover Automotive Group December 2017 – February 2021
Director of Business Development
Responsible for developing the organic growth at Hoover Automotive Group on all new and used vehicles, while managing expenses for the Group.
Created and expanded the BDC to answer all inbound phone calls and internet leads with all follow up activities.
Developed the Facebook page program for each location that has generated incremental unit sales.
Manage Segra Communications, restructured the call flow for Hoover Automotive Group to ensure all calls are routed properly during business and afterhours.
Manage all lead sources within Hoover Automotive Group and contracts to ensure we have a proper ROI on all leads.
Developed and documented all sales, parts and services processes that enabled Hoover Automotive FCA locations to pass the JD Powers audit for the first time in company history.
Implemented the CRM platform migration from Reynolds and Reynolds to Vin Solutions for the Hoover Automotive Group with our go live in under 60 days.
Developed a cost savings strategy in advertising, leads sources, Vin Solutions and other vendors for over $110,000 per month.
Implemented processes that attributed to volume growth at one location from 85 total units to over 216 units sold monthly in under six months. While maintaining sustainable growth throughout Hoover Automotive Group.
Miskito Woods SA July 2012 – November 2017
Executive Vice President
AmeriGas Propane September 2002 – July 2012
Manager of Corporate Development
Team Lead – SAP Sales and Marketing Development / Production Support
Market Sales Manager
COMMUNITY AND
PROFESSIONAL
ORGANIZATIONS:
Head Coach for the Low Country Hockey Association 1995 - 2007
Vice – President of the Long Point Homeowners Association 1998 – 2001
Greater Charleston Restaurant Association Board of Directors 1999 - 2003
Assistant Swim Coach for Bishop England High School 2002 - 2004
Camp Happy Days Make a Wish Program (fishing trip) 2002 - 2005
President of the South Carolina Hockey Association 2002 -2007
Volunteer Swim Coach, Hobcaw Creek 2013 - 2016
Board Member of the Fiddlers Marsh Homeowners Association 2019 – 2021
EDUCATION: University of Kentucky, 1982
Bachelor of Science, General Studies
Captain, University of Kentucky Swim Team 1978 - 1982
Member, University of Kentucky Water Polo Team 1978 - 1982
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