Craig Morreale

**** ***** ***** 619-***-****

San Diego, CA 92119 aduqj0@r.postjobfree.com

Marketing Communications Leader

Specialize in running marketing programs for multi-million-dollar companies. Have a very wide range of marketing/communications knowledge and the ability to execute the tasks myself or effectively delegate to a team I manage.

Adept at budgeting, strategic planning and participating in high-level SWOT analyses with C-Suite. Move seamlessly from executive staff meetings to working in the trenches to accomplish the objectives. Full understanding that the brand and identity of the organization is sacred and must be furthered and protected daily, and that lead and revenue generation is of paramount importance. The work is continuous, ceaseless and requires diligence, vigilance and fortitude. Summary of Qualifications

Strategic marketing

planning and direction

Digital marketing – SEO,

paid search, et al

Social media marketing

Email marketing

Video marketing and

video production

Content marketing

Reputation management

Website design

WordPress CMS

Branding, rebranding,

brand refreshing

Media planning/buying

CRM administration –

Salesforce and HubSpot

Contract negotiation

P&L analysis, budgeting

Use of primary and

secondary research

Design of sales and

marketing material

Trade show organization

Promotional product

management

Newsletter design and

publication

Sales management

(indirect) and office staff

management

Professional Experience

Agnetix San Diego, CA September 2021 – current

LED lighting manufacturer for the controlled environment agriculture industry Director of Marketing

Manage the marketing effort for a tech startup in the horticulture lighting space. Optimize an extremely limited budget with creative use of PR, social media, promotional videos, case studies, email blasts and other grassroots strategies. Executed a short print and digital campaign in target publications with acceptable results for the limited run. Support outside salespeople positioned throughout the US. Work closely with the VP of Sales to provide him and his team with sales tools, marketing sheets, brochures, digital assets and anything else needed to develop leads, make presentations and close deals. Assist VP of Sales in managing a growing affiliate program of incentivized lead-generation representatives in North America and Europe. Responsible for tradeshow event planning and execution, promotional products, website management, site content, SEO. Assist in managing NetSuite CRM and marketing automation. Developed and distributed RFP for digital marketing agencies, vetted them to hire once budget is secured. Bill Howe Family of Companies San Diego, CA May 2020 – June 2021 Local plumbing, heating & air, restoration & flood company Director of Marketing

Managed the overall marketing strategy for one of the largest and well-known home services companies in San Diego. Oversaw and managed the company’s full-service ad agency who executed broadcast and digital media planning and buying. Managed one direct report: marketing coordinator. Annual budget of

$1M. Company experienced a modest increase in revenue during my time there and the pandemic.

Managed and oversaw digital advertising campaigns, including paid search and retargeting

Developed and implemented social media programs, content marketing and email campaigns

Wrote and helped to direct and produce TV and radio campaigns that helped increase revenue and bolster the brand

Executed the ongoing reputation management program, including Yelp, Google, BBB, etc.

Initiated and led a brand-refresh project with new updated logo, as well as complete website redesign

Oversaw and managed philanthropy initiatives, promotional products, award submissions, co-op advertising, content marketing, video marketing, development, and design of marketing materials Ace Relocation Systems San Diego, CA June 2009 – March 2020 Moving company, agent for Atlas Van Lines, specializing in corporate and government employee relocations Director of Marketing

Developed, implemented and orchestrated the marketing effort for the flagship corporate brand, nine branch offices and four international forwarding companies, supported a sales staff of 25-30 and managed two employees. Revenue was approximately $50M when hired and $100M at the time of departure.

Developed the company’s first complete marketing plan designed to generate leads and drive revenue

Developed all new sales and marketing material for local and national B2C and B2B teams

Designed presentations and client executive summaries that were instrumental in securing $30M+

Developed a website portal that captured in excess of $5M in incremental business

Designed and launched three new websites and one redesign. Managed the projects with the help of the digital agencies. Worked with them on QA and UAT prior to launch.

Responsible for lead generation efforts for the sales staff that led to $4-7M per year

Managed the ongoing SEO effort with the help of an agency of my choosing. Increased number of ranked keywords and maintained increase in SERP rankings, resulting in conversions that led to $2-3M in annual revenue

Reviewed and interviewed CRM companies, was part of committee that chose Salesforce, helped implement and administrate it for ten years

Designed corporate logos for the main brand and its branches, along with three of the four international forwarding companies

Wrote, designed and produced the company’s monthly newsletter

Assisted with event planning and management, including the company’s annual sales conference

Responsible for all promotional products and clothing for corporate, branches and sister companies

Oversaw fundraising, charity and volunteer efforts the company participated in

Sales territory management and mapping

Worked closely with the Sales and Operations Departments for all marcomm needs

Established and maintained trademarks for the main brand and the four sister companies Best Windows & Doors San Diego, CA April 2006 – May 2007 Manufacturer and seller of custom windows and doors Director of Marketing

Revamped and managed marketing program that resulted in a 50% increase in sales in one year. Planned and bought an extensive electronic media campaign, redesigned website, created more sales and marketing pieces to support the sales team, developed new tradeshow booths and presentations Additional Experience

Account management and project management for daily metro newspapers and nationally syndicated TV listings publications

San Diego, CA; Vancouver, BC; New York, NY

Education

The University of Kansas

Bachelor of Science in Journalism, Advertising

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