Call Center Sales
Resume:
JONATHAN WHITE
aduqgv@r.postjobfree.com
linkedin.com/in/jonathan-white-06b4747
Ventura, CA
Professional Experience
Spark Industries Camarillo, CA 2014 - 2021
Vice President of Operations, Sales & Marketing No Nuts!® 2019 - 2021
Helped launch the No Nuts! brand from the ground up.
Articulated the brand’s unique value proposition: nut-free snacks that are tasty enough for the entire family to enjoy.
Marketed bars as a delicious, worry-free snack for the 85M US consumers who avoid purchasing products with the top 9 allergens.
Directed end-to-end product commercialization. Determined commercial feasibility; sourced vendors; developed and tested products; identified product improvements and enhancements; and oversaw each product’s lifecycle.
Partnered with the FDA, the USDA, and Health Canada to certify products as allergen-free.
Directed inventory management, purchasing, and warehouse operations. Accurately forecasted demand and sales.
Grew annual sales by 400%.
Created brand’s strategic plan and market analysis.
Implemented P&G’s “market launch code” framework. Outperformed 88.4% of competitors in launching a new retail grocery product.
Created packaging and sales collateral. Oversaw a robust advertising campaign; achieved 243K views on brand launch video.
Leveraged awards to drive sales: #6 on Food Allergy Parents “Top 15 Peanut Free Protein Bars”; #12 on Spokin: The Food Allergy App “Allergy-Friendly Protein Bar Guide”; and #25 on Eat This, Not That! “100 Healthiest Foods of 2020”.
Created, trained, and mentored an 8-member inside sales team.
Partnered with AMCON, Core-Mark, KeHE, McLane, and UNFI to build a national distribution network.
Teamed with Acosta and CSN to create a national brokered sales network.
Planned and executed the brand’s presence at trade events, including the National Association of Convenience Stores (NACS) Show. Kretek International Moorpark, CA 2008 - 2014
Senior Director of Marketing & Sales
Marketed and sold Kretek’s portfolio of specialty tobacco products, including Cig2o, Cuban Rounds, Djarum, Djeep, and EZ Cig.
Grew Djarum clove cigar sales by 1400%. Captured up to 97% of the clove market share. Outperformed the overall cigar industry by 4728%.
Expanded Cig2o into a $90M brand. Led marketing and sales efforts, from initial launch to nationwide rollout.
Launched and built a new e-cigarette product, EZ Cig, into a $50M brand. Increased YOY sales by 67%.
Helped build the Tobacco Plus Expo (TPE) into the world’s leading trade show for tobacco and vaping products.
Helped increase event revenue by 500%.
Helped attract 67+% more exhibitors.
Drove continuous process improvements.
Supported 40-member call center that generated $250M+ in direct sales.
Saved 77% in production costs for 100-page, 10K-item monthly direct mail product catalog.
Oversaw design, production, and distribution of product flyers to 25K+ recipients.
Introduced email and electronic marketing. Ensured that recipient lists were highly segmented, in compliance with FDA and FSPTCA marketing restrictions. Vice President of Operations, Sales & Marketing Cig2o®, Vapage® & Revolt® 2014 - 2019
Led operations, marketing, and sales for 3 brands: Cig2o (co-inventor of the “cartomizer” e-cigarette); Vapage brand high-performance vaping hardware and e-liquids; and Revolt mobile phone accessories.
Grew sales and market share, while complying with Family Smoking Prevention and Tobacco Control Act (FSPTCA) marketing restrictions.
Expanded overall market share by up to 400%.
Increased annual sales by up to 900%.
Outperformed growth of the e-cigarette industry by 636%.
Successfully produced, marketed, and sold highly regulated products.
Recruited and built a 12-person inside sales team.
Managed overseas production cycle, collaborating with multiple Chinese vendors and vendor representatives.
Created a monthly direct-mail product catalog; targeted catalog to convenience stores and specialty smoke shops, which account for 82+% of e-cigarette sales. Skills
Agile & adaptive mindset Change & crisis management
Brand architecture, identity & positioning
Budgeting, forecasting & financial analysis Cost efficiencies
Building, cultivating & fostering key client relationships
Continuous process improvement
Cross-functional team leadership and Category Management
Customer acquisition, experience, journey & retention
Data-driven decision-making Effective project management
Demand generation Sales enablement Solution-based sales
Go to market strategy Marketing analytics & effectiveness
Highly regulated products Tobacco sales & marketing
Inside & field sales management Brokered sales teams
National media coverage Public relations Public speaking
National & regional trade shows
New business development
New product launch P&G market launch code
Operational leadership, efficiency & effectiveness
Overseas procurement Worldwide distribution
Product lifecycle Product design, development & innovation
Top-of-the-funnel strategic insights
Software
Adobe inDesign
Excel, Office, Powerpoint & Word
1WorldSync
WERCSmart
CMPro
ZoHo CRM
JONATHAN WHITE
aduqgv@r.postjobfree.com
linkedin.com/in/jonathan-white-06b4747
Ventura, CA
Professional Experience Continued
BEGA-US Carpinteria, CA 2006 - 2007
Commercial Lighting Sales Lead
Drove $10M+ in commercial lighting sales.
Positioned BEGA to architects, designers, and lighting specifiers as the world’s finest architectural lighting solution.
BEGA’s noteworthy projects include the Amazon Spheres, the Baptist MD Anderson Cancer Center, the Griffith Observatory, make: GoPro, the Martin Luther King Jr. Memorial, the Omni San Diego, San Diego State University, the UCSD Jacobs Medical Center, and the Veteran Affairs Healthcare Center. Technicolor Optical Media Camarillo, CA 2003 - 2006 Microsoft Business Unit Manager
Managed Microsoft business unit for Technicolor, the world’s largest manufacturer and distributor of pre-recorded optical discs.
Oversaw 24/7 manufacturing of proprietary Microsoft production master variants / software data encryption applications.
Transitioned manufacturing from Virginia facility. Spun up manufacturing in California. Increased production yields by 300%, while exceeding all Microsoft service-level requirements.
Distributed products worldwide. Helped Technicolor manufacture and distribute 2B+ discs annually. Vintage Steel Restorations Ventura, CA 2000 - 2003 Principal
Secured contracts with multiple government agencies and military branches to acquire, restore, and re-sell vintage steel office furniture.
Grew annual revenue by 200%.
Saban Entertainment / Fox Family Channel Westwood, CA 1996 - 2000 Senior Director of Home Entertainment Marketing
Helped drive $1B+ in merchandising and home entertainment sales.
Directed annual strategic release of Fox Kids catalog and direct-to-video content, including Casper, Power Rangers, Richie Rich, Teenage Mutant Ninja Turtles, and Marvel Universe characters.
Managed distribution relationships with multiple studios, including Fox, Warner Bros., Harvey Entertainment, and Image Entertainment.
Oversaw advertising, cross promotions, packaging, programming, release support, and sales training.
Negotiated third-party program sales and acquisitions. DIC Entertainment (a division of The Walt Disney Co.) Burbank, CA 1991 - 1996 Director of Home Entertainment Marketing
Marketed and sold proprietary program catalog to distributors such as Buena Vista Home Entertainment and Warner Bros.
Programs included Inspector Gadget, Madeline: Lost in Paris and licensed anime series such as Sailor Moon, and Sonic The Hedgehog. Education
Bachelor of Arts Digital Media Literacy 2023 (Anticipated) National University.
Undergraduate Studies Public Affairs 1983 - 1986 University of Southern California; Los Angeles, CA.
Certifications
Adobe Creative Suite (in progress)
Audio Engineering Sound Master Audio & Video Institute
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