Georgina W. Antakly

*** *. ****** ***** ***** Apt 410 · Arlington, VA, 22204 · 240-***-**** · aduqfu@r.postjobfree.com

A Bilingual Vanderbilt and NYU graduate that spent many years working as a social worker and transitioned to the marketing world nine years ago. I fuse passion in human relationships with an expertise in social media, marketing and drip campaigns, content development, brand awareness in the community and marketing strategy execution.

RELEVANT WORK EXPERIENCE

Targeted Victory April 2022-Present

Email Marketing Director

Plan, execute and manage email-marketing campaigns, including creative development, audience segmentation and data processing, pre-deployment testing and quality control, and reporting and analysis.

Manage email subscription process, CAN-SPAM and other legal compliance.

Perform A/B testing and multivariate testing on email campaigns to continually improve campaign performance.

Conduct an ESP review of all five ESP’s we work with, including Iterable, Campaigner, Deployer, Acoustic & DMS.

Manage a 16-person team specialized in testing and deploying emails as well as newsletters, Everest seed lists, and project management.

Run the newsletter operations and team who create, deploy and run analyses on five political newsletters.

Utilize Salesforce as our CRM and Snowflake to store all data/emails and create queries based on specific logic to yield more fundraising dollars.

Collaborate with CMO & CTO to create an in-house image-hosting platform on AWS.

American Bankruptcy Institute July 2018-April 2022

Senior Digital Marketing Manager

Evaluate current marketing strategies of the association and implement new techniques and tactics to streamline events marketing plan.

Coordinate with meetings, membership and communications departments to successfully develop and execute a comprehensive association marketing plan

Build targeted campaigns to increase attendance and revenue.

Develop unique event concepts with the lead meeting planner, write copy and work with an in-house graphic designer to execute visual elements of marketing campaigns.

Develop measurements, analyze and report on marketing campaign effectiveness.

Create a brand and relationship with members and work with Membership Engagement Manager on the recruitment of non-members as conference attendees.

Write and edit promotional copy for email, magazine, print and online media advertisements.

Manage, write and send a bi-weekly newsletter on upcoming events.

Lead management of social media strategy and postings as part of the Social Media team.

Proficient with Salesforce/ Pardot marketing software including building and implementing automated campaigns.

New Oasis International Education October 2014-July 2018

Senior Marketing Manager for International Student Homestay Program

Launch and manage initiatives for community engagement utilizing company social media, web, video, print, advertising, sales, and other host recruitment content and collateral

Supervise a team of marketing associates, program coordinators and managers to ensure host recruitment targets

Manage vendor, contractor and outsourcing relationships related to ordering and fulfillment of marketing materials

Publish Marketing playbook resource guide to guide field staff on best host recruitment practices

Create and implement marketing and outreach operations to achieve business objectives, including host family recruitment, data analysis and reporting, customer and partner communications and community engagement

Achieve a strong, visible social media presence and develop concept with viral potential

Manage and increase brand awareness through creation and execution of brand guide in all design and print work

Research on weekly pertinent local events to table, some with over a thousand attendees.

Connect with local and national media outlets to pitch stories and press releases about New Oasis

Utilize Salesforce to generate host family leads, reach untapped markets of potential host families

Revolve Fitness LLC June 2014-August 2017

Marketing and Social Media Manager (Part-time)

Execute the creation, implementation, and analysis of DC area marketing strategies, including social media, partnerships, promotional campaigns, and special events both in-studio and externally

Generate marketing qualified leads that led to a 30% increase in memberships and ride packages

Responsible for creative development and content creation, production and campaign implementation such as recent campaign with Iheartradio with proven ridership increase

Manage all social media channels including Twitter, Instagram, Facebook and Snapchat

Assess social media marketing strategies to determine rate of return and optimize ROI

Manage electronic media and local community partnerships

Foster relationships and growth of the Revolve community by daily communication with local businesses and media

Manage and maintain the Revolve website with constant updates, studio and instructor information

Handle the Revolve Fitness blog, including guest bloggers

Manage marketing strategies, volume forecasts, budgets, and financial statements.

Maintain and promote the Revolve brand throughout all projects

Arlington Blow Dry Bar May 2016-August 2017

Social Media Manager (Work Trade)

Launched and grew three social media communities; 60 % increase on engagement growth

Design editorial content strategy on a month-to month basis

Deliver social media insights and monitoring to senior management

Unison (Digital Branding Agency), Washington D.C. March 2014-June 2014

Project Manager and Administrative Assistant

Coordinated with staff to ensure staff events were planned and executed professionally

Managed staff schedules and time reports needed to determine client profitability

Completed outreach to several companies in order to build client list

Researched on potential clients in the DC/MD/VA area such as real estate developers, restaurant groups, and non-profit organizations

Collaborated with production, design and development staff to service ongoing client website project

Montefiore, Catholic Charities, Mount Sinai, GWU Hospital, Re-new Psychological Services September 2007-June 2014

Social Worker

Additional information available upon request

Assisted patients with benefits and entitlements such as health insurance, SSI, and SSD

Collaborated with interdisciplinary team of physicians, residents and nurses to ensure optimal medical care for patient

Provided individual therapy to rescue, recovery, restoration, and clean-up workers from Ground Zero

Performed annual mental health assessments using a variety of scales for PTSD, Major Depression and Alcohol

Established and maintained relationships with other hospitals and agencies in order to make appropriate referrals

EDUCATION

New York University, Silver School of Social Work New York, NY

Masters in Social Work, May 2009

Vanderbilt University, College of Arts and Science Nashville, TN

Bachelor of Arts in Sociology, May 2006

Authored Scientific Review of DietFuel drug, published on university Psychology department website

LANGUAGES

Native English Speaker/Fluency in Spanish/Proficient in written and spoken French

SKILLS AND TRAININGS

Proficient with SPSS and Microsoft Office (Word, Excel, and Power Point) Constant Contact, MailChimp, ZingFit Twitter, Instagram, Facebook, Salesforce, SproutSocial, TweetDeck

Hootsuite Social Media Certified

Understanding Personality Disorders; Fundamentals of Cognitive Behavioral Therapy; Trauma Stewardship Trainings

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