Neal B. Platt
Los Angeles CA. 90010
Home Phone 562-***-****
Cell Phone 562-***-****
aduoax@r.postjobfree.com
OBJECTIVE: To obtain an inside sales position where my professional experience in the corporate world and education merge to allow full utilization of skills.
PROFESSIONAL EXPERIENCE:
05/2007-Present NB Enterprises Los Angeles, CA Principal
Started and managed a consumable/non-consumable sales and distribution firm. Selling various products to Costco, CVS, Walgreens, Rite Aid, Longs, Dollar Tree, and others
02/2002-05/2007 GCFF dba Krispy Kreme, Los Angeles CA, Key Account Manager
Privately owned franchisee for Krispy Kreme. Sold Krispy Kreme line throughout Southern California to contract foodservice organizations, amusement parks, commissaries, studios, colleges, hotels, restaurants, C-Stores and other foodservice customers.
2002,Increased sales in territory from $30,000 to $100,000 monthly.
Responsible for prospecting new business as well as servicing existing customers.
Opened new channels of distribution i.e. C-Stores.
85% close rate on all new sales calls.
Expanded from original 12 accounts to over 100 accounts.
Opened Anaheim Marriott, Hilton Anaheim, Disneyland, Knotts Berry Farm, SeaWorld and others.
Expanded Aramark, Morrison Foodservice, Compass Group,
Amtrak business.
02/1999-01/2002 Yellow Online, Los Angeles CA, Sales Manager
Privately owned startup company. Responsible for selling internet yellow page advertising to businesses
Hired, trained and directly managed 5 sales reps. Assist them in achieving their goals through product and sales knowledge.
Responsible for developing territory from 0 sales to 1.5 MM in 6 months.
Opened 5 largest accounts for company resulting in $700,000 in new annual sales.
02/1995-1/1999 CBS Payroll, Tarzana CA, LA Area Field Manager,
Privately held company. Responsible for selling payroll, human resources and bookkeeping services through cold calling and prospecting.
Directly managed 35 sales reps.
Doubled the sales in the L.A. region within 18 months.
80% of sales reps met and exceeded sales quotas.
Reduced employee turnover
04/1990-1/1995 Incredible Edibles, Owner, Los Angeles CA
Privately held gourmet gift and confections company, selling gourmet foods and confections to studios, hotels, corporate offices and other businesses.
Developed a successful strategic plan that increased sales 600% in 18 months.
Orchestrated the turnaround of a failing business from a prior owner, from operating losses to sustainable gains of 225% in revenue within 6 month.
Achieved 1.2 MM sales in first 12 months.
EDUCATION
Bachelor of Science in Marketing, Woodbury University
REFERENCES
Available upon request.