Rachel Zhang

408-***-**** • adumsv@r.postjobfree.com • 854 West Adams Blvd, Los Angeles, CA 90007

EDUCATION

University of Southern California, Marshall School of Business Bachelor of Science in Business Administration, Applied Analytics Minor Relevant Coursework: Strategic Management, New Product Development, Communication & Tech, Business Forecasting, Applied Statistics for Analytics, Data Mining: Descriptive and Predictive, Data Warehousing, Database Systems for Analytics

EXPERIENCE

Ronbow Palo Alto, CA

Chief of Staff December 2022 - Present

● Collaborating with executive team members to determine and prioritize business strategies to transform Ronbow into class-leading cabinetry services, reinventing consumers’ purchasing of kitchen renovation

● Overseeing strategic initiatives to increase revenue growth potential from net revenue loss to 304% net increase YoY through showroom expansion launch and digital transformation in disrupting D2C consumer model in retail home manufacturing space

● Present trade professional and value proposition to Ronbow's audience as well as

● engage audience to engender brand loyalty for retention and industry leadership status

● Send automated campaign flow through email and SMS of reminders of events and campaign strategy to highlight Ronbow's features and functionalities for stakeholder archetypes, of tiered realtors, commercial development, etc.

● Demonstrate digital experience excellence with digital display of catalog and showroom experience with increased direct to website purchase KPI increase to 700%

● Develop relationship with 250+ monthly ongoing contacts to nurture and grow accounts through cross-selling and up-selling engagements with expected $1.8m per client, total $200m in pipeline

● Create exceptional sales enablement material to deliver European bespoke cabinetry services as optimal offering to clientele through segmented market research

● Conducted financial risk assessment desensitization with risk consciousness scenario planning

● Create optimization through hiring and onboarding plans of over 100+ candidates through compliance training and leveraging up-to-date hiring practices to onboard and optimize workflow internal and client

● Implement CX user-interface full customization functionality

● Developed $10b of sales pipeline visibility through commercial and hotel brand relationships, as well as synergistic brand partnerships for cross-sell and up-sell opportunities to reach our customer base

● Analyzed operational efficiencies through dependency risk mapping to arrive at financial forecast to optimize capacity constraint resources of human capital, manufacturing to redefine fundamental unit of economics to grow revenue exponentially and engage early adopters to late majority archetypes

● Generated brand equity analysis and customer segmentation persona for directed customer profiles to elevate performance marketing through collaboration and management of brand agency, Darkroom Signosis Inc. Bioassay Provider Santa Clara, CA

Senior Manager, Strategic Initiatives February - December 2022

● Implement omnichannel strategy through digital transformation of data infrastructure to align SEO/SEM optimization with personalized campaign journey through data attribution to influence go-to-market product strategy to solve customer pain points

● Create strong value proposition to execute comprehensive go-to-market programs for key stable cell line and present market data insight sessions to influence sales enablement strategies

● Conduct quarterly competitive analysis by monitoring and identifying financial, market and technological performance to maintain a market intelligence data resources and evaluate business performance

● Define the SEM paid media strategy and lead a lean team to run campaign execution to increase lead generation and optimize return on investment spend to increase revenue from $1m to $1.5m

● Collaborate closely with cross-functional teams to develop and execute a high-throughput high-impact data-centric testing plan for Paid Search for product launches

● Delve into data to develop deep analytic insights into Paid Search performance to execute on developed insights to work in tandem with data team to build new collections and understandings

● Demonstrate thought leadership by conducting tests, developing, presenting test results and making recommendations for new processes and strategic tactics for Paid Search Rachel Zhang

408-***-**** • adumsv@r.postjobfree.com • 854 West Adams Blvd, Los Angeles, CA 90007 Adobe Digital Experience Cloud San Jose, CA

Technical Support Engineer July 2021- February 2022

● Delivered exceptional customer experiences to eliminate and prevent product roadblocks for Adobe Campaign suite by conducting root cause analysis and triaging problem statements with senior engineers

● Reviewed, drafted and negotiated services agreements, statements of work, and vendor agreements in support of customer service operations globally

● Communicated big-picture product design integration flaws through detailed analysis of customer technical issues in collaborative setting with DX’s design executive leadership headed by Kim Lenox to systematically enhance usability and mitigate data-integration on-premise technical issues

● Collaborated with marketing executives to socialize proposals to create operational effectiveness and drive innovation through design-thinking models and systematic collaboration

● Provided timely response and resolution and updates to technical and product inquiries, after intimate onboarding education of Adobe’s Campaign product and DX solutions Associate Consultant May – August 2020

● Determined the pricing structure, packaging, and monetization strategy for professional delivery services following acquisition of Bizible (premium multi-touch attribution)

● Evaluated professional service business model strategies to optimize pricing and unlock value expansion through better segmentation of offering lineup to align with customers' needs and presented to sales leader

● Strategized go-to-market service delivery offering for enterprise and commercial customers through hosting internal workshops, performing extensive Excel data analysis and visualizations, and conducting change management internal stakeholder interviews

● Networked with top-level executives to learn of Adobe’s history from inception to present day to adapt to ever-evolving geopolitical climate, technology advances, etc. through Porter’s Five Forces framework

● Underwent weekly customer service, EQ training, and presentation coaching and mentorship (with Emmy Huang) to develop exceptional client relationships and to communicate effectively in collaborative team settings and deliver compelling presentations

● Delivered tactful proposal to Michael Halbrook and Jae Lee’s leadership team in DX Professional Services to combat current war on talent to attract the next generation of Adobe leadership with 1-year and 5-year growth plans for onboarding cycles

Ticketmaster Entertainment Ticket E-commerce Los Angeles, CA Digital Marketing Strategist October 2019 – March 2020

● Measured engagement metrics of paid social, search, and email to maximize spend and drive efficacy to ensure high ROI in performance marketing team

● Evaluated and enhanced Excel model dashboard from scratch through iterative feedback from VP’s to report key revenue engagement drivers to increase daily, weekly and monthly earnings

● Managed 2 advertising agencies with 1M+ budget to create and execute paid social campaigns

● Formulated outbound marketing data insight reports to drive digital omni-channel strategies Vocera Communications Inc Healthcare Technology Software San Jose, CA Product Marketing Analyst May – August 2019

● Developed data-driven recommendations to identify market trends for 2020 AOP through unifying data by building a data-warehouse of 8000+ lines from 4 disparate sources and creating visualizations to lead transformational change and serve as a North Star for 200+ sales representatives across country

● Initiated new sales opportunities and execution of campaigns by conducting data analysis of 1000+ competitor customer Salesforce accounts and communicated results through presentations to CMO & CTO through iterative feedback loops

● Built unique positioning by conducting primary and secondary competitive research to inform key points-of-difference for messaging in GTM strategy of new product launch

● Enhanced digital website wireframes through competitive intelligence of 10-pg brand personality report Google Home Product Los Angeles, CA

Brand Manager August – December 2019

● Defined, designed, executed and socialized a range of research studies that build a strong understanding of existing and future audiences and their experiences around the world for Google's home product line

● Integrated insights from across several different cohorts, inducing consumers, key opinion formers (press, governments, etc.), industry, etc., and from other internal trackers in the crafting of thought leadership to influence go-to-market strategy

Rachel Zhang

408-***-**** • adumsv@r.postjobfree.com • 854 West Adams Blvd, Los Angeles, CA 90007

● Leveraged many data types, qualitative and quantitative, 3rd party, etc., to tell cohesive stories about how Google can capture market share in home product line

● Conducted hands-on experience with creating end-to-end survey research, including questionnaire development, programming, sample management, data weighting, analysis, and reporting Gifts for Good Premium Corporate Gift-Giving Retailer Los Angeles, CA Marketing Strategy Intern August – December 2018

● Formulated strategic marketing recommendations with emphasis on promotion strategies to increase customer acquisition, engagement and retention on social networking platforms to increase GPM to 33%

● Presented recommendations and insights in visual storytelling PowerPoint presentation to CEO USC Marshall Center for Global Supply Chain Management Academic Center for Excellence Los Angeles, CA Marketing Communications Intern March 2018 – May 2019

● Created brand identity and creative design strategy for 2018 and 2019 Summit

● Organized speaker and partnership outreach through strong written and verbal communication to supply chain executives and firms for annual career summit that draws 500+ attendees

● Aligned timing and creation of content to execute paid social campaigns to 5000+ professionals top-level executives and thought-leaders reshaping future supply chain networks with topics in collaboration of blockchain and AI

LEADERSHIP & INVOLVEMENT

Design for America (DFA) Los Angeles, CA

Product Lead August 2018 – December 2020

● Designed creative human-centered solutions with a cross-functional team to solve social impact problem

● Managed product development of an iOS application from conception to launch, leading ideation meetings and conducting user-research to capture market needs and opportunities for growth

● Enabled the next generation of change-makers by educating Stanford patented design-thinking models that place users at the forefront to creatively problem-solve Marshall Women Leadership Board (MWLB) Los Angeles, CA Member August 2018 – December 2020

● Selected as one of 30 participants for a 12-month premier women professional development program for high-achieving talent based on academic success and leadership potential

● Fostered an inclusive environment to empower a group of diverse young women forging a path in business Christian Students on Campus Los Angeles, CA

Program Lead August 2017 – December 2020

● Led a small group for believers of all ages and increased attendance over 200% in two years

● Spearheaded campus outreach and mentorship program, coordinating with students and staff members TECHNICAL SKILLS & INTERESTS

Marketing: Marketo, Salesforce, Adobe Microsoft: Microsoft Office, Microsoft PowerPoint, Microsoft Access, Microsoft Excel [Pivot Tables] Data: SAP BusinessObjects, Tableau

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