CHRISTY JOHNSON

Louisville, KY 502-***-**** adumm3@r.postjobfree.com LinkedIn

Senior Executive with 20+ years of Marketing Leadership, Delivering Results, and Developing People Process Improvement Brand Management Product Positioning Talent Development Consistently operate with a bias for action, recognizing and pursuing opportunities, then driving a shared vision. Proven ability to maintain high levels of engagement with individuals and groups at all levels within an organization. Progressive experience in Brand Management, Field Marketing, Strategy, Advertising Execution, and Brand Activation. Established record developing regional and local marketing plans that deliver results aligned with corporate strategy. Demonstrated commitment to identifying talent, maximizing strengths, and providing coaching to develop employees. Reputation as an exemplary communicator with ability to identify, secure, and maintain strategic business partnerships. CAREER HIGHLIGHTS

Drove two seasons of record-breaking sales in Kona’s 15-year history within the first year as CMO.

Delivered 30 consecutive quarters of positive sales growth at Papa John’s as a result of driving effective initiatives.

Experienced thought leader with the top three companies in Louisville: Papa John’s, Humana, and YUM! Brands.

Invited by C-level leadership to spearhead organizational restructures to optimize efficiencies and work flow.

Sports Marketing: Identified and executed professional sports team partnerships to drive cross-promotional sales.

Awards: C-Suite Award Finalist (CMO of Year); Regional Marketing Director of Year; Founder’s Club; Floppy Chicken. PROFESSIONAL EXPERIENCE

KONA ICE, Florence, KY 2021 - Present

Kona Ice, a Hawaiian-style shaved ice food truck, has been named the fastest growing franchise in the United States. In 2019, the organization was named by Entrepreneur Magazine’s 40th annual Franchise 500 list as #1 in the Frozen Desserts category. With over 600 franchisees, Kona Ice is present in 3 countries and 48 states, and the organization has given $60 million back to neighborhood schools, organizations, and teams since its inception in 2007. Chief Marketing Officer

Oversee the marketing function, including a 15+ person team, the brand strategy through a variety of digital channels and field marketing including customer touch points and brand consistency throughout the franchised organization.

• Optimized the marketing team to drive results through coaching, hiring, and training; transformed the team from 7 junior members to 15 members with 4 leaders. Spearheaded the development of a customer-centric, coordinated marketing calendar to drive consistent and relevant messaging.

• Developed and executed rebranding and new marketing initiatives for Travelin’ Tom’s Coffee, a new brand within the portfolio. Developed KPIs and oversee brand positioning, messaging, and visual presentation.

• Identified metrics and created measurement tools critical to growing the franchise. Drove digital innovation by leveraging Google analytics, social media capabilities, CRM, and a cohesive brand marketing calendar. PAPA JOHN’S, Louisville, KY 2010 - 2021

Papa John’s, the third largest quick service restaurant and pizza delivery restaurant chain in the United States. The company was founded in 1984 and went public in 1993. Papa John’s franchises 3,750 establishments with over 5,200 restaurants. Vice President North America Marketing (2015 – 2021) Drive the customer experience strategy including branding, positioning, advertising, and pricing. Lead and drive annual brand planning and franchisee plan integration, including overseeing $75MM budget. Leverage consumer insights to drive sales.

• Spearheaded a partnership with Major League Baseball to address a historical seasonal drop in sales, boosting national sales 5% season over season.

• Led sales forecasting and holistic quarterly planning to generate $100MM in incremental sales from partnerships and initiatives as a result of fully integrating the calendar to drive awareness and expand purchase occasions.

• Developed the strategy to activate college and professional sports relationships in order to maximize sports platform, driving 25 – 35% of overall sales.

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Papa John’s, continued….

Senior Director Field Marketing (2012 – 2015)

Oversaw all regional field marketing functions including marketing, media, public relations, digital, social media, and brand communications for all corporate and franchise regions, covering nearly 3400 stores and representing $2.74 Billion in sales.

• Customized advertising and promotion plans inclusive of local trends and events in order to leverage opportunities within 80 markets and maximize the $75MM advertising budget.

• Devised digital strategy with a focus on enhancing the customer experience which encompassed the creation of an online ordering platform, growing online sales from 45% to 60%.

• Formulated sports marketing framework and strategic plan to execute with 19 local agencies in order to maximize and implement local partnerships that align with national strategy. Regional Director, Central Midwest Marketing (2010 - 2012) Led the strategic planning process and subsequent development, management, and implementation of local co-op and regional marketing plans across 30 Designated Market Areas with 500+ stores and a regional budget exceeding $12MM.

• Established creative brand guidelines and standards to ensure consistency and brand recognition.

• Revamped University Partnership Programs to eliminate loss leaders; reignited partnerships and renegotiated University Partner contracts with strong ROI potential to drive double digit sales growth.

• Led competitive pricing and price elasticity analysis; implemented conversion to transparent consumer pricing by developing a local toolkit to demonstrate lost transactions. ADDITIONAL AREAS OF EXPERTISE

Field Marketing ● Market Planning ● Brand Management ● eCRM Strategy ● Sales Analysis ● Strategic Planning Customer Loyalty ● Agency Management ● Online Media Management ● Strategic Partnerships ● Consumer Research New Product Launches ● Digital / Social Marketing ● Loyalty Programs ● Multi-Channel Marketing ● Voice of Customer Competitive Analysis ● Media Strategies / Planning ● Marketing Communications ● Talent Development ADDITIONAL RELEVANT EXPERIENCE

PAPA JOHN’S, Louisville, KY 2007 - 2010

Projects Director Marketing

HUMANA, Louisville, KY 2007

Marketing Strategy & Planning

PAPA JOHN’S, Louisville, KY 2001 - 2007

Brand Manager Marketing

YUM! BRANDS, Louisville, KY 1997 - 2001

Assistant Brand Manager Marketing

COMMUNITY & ORGANIZATIONAL INVOLVEMENT

Diversity, Equity, and Inclusion Subcommittee 2018 Visually Impaired Preschool Services (VIPS) Board Member 2018 Leadership of Louisville Ignite Program Graduate 2016 EDUCATION

SULLIVAN UNIVERSITY, Louisville, KY

M.B.A. with a concentration in Management 2000

B.S.B.A., Marketing 1997

A.S., Paralegal Studies 1995

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