Beverly J. Baker

adumjp@r.postjobfree.com – 402-***-****

PROFESSIONAL PROFILE

• Highly organized project manager, able to implement multiple projects simultaneously and easily pivot to accommodate evolving needs and environments.

• Confident, energetic, and clear communicator across mediums and audiences.

• Respected, conscientious employee and team member, able to build and maintain meaningful relationships with colleagues and clients across all organizational levels.

• Proficient in Word, Excel, Outlook, PowerPoint, Adobe PRO DC, Business Acumen Courses

WORK EXPERIENCE

Marketing Project Lead Sales and Account Management - Blue Cross Blue Shield of Nebraska, 2018-2022

• Work in collaboration with RFP coordinators, sales/account management and internal business partners to facilitate appropriate execution of proposal and finalist response content within established timelines.

• Act as the single source of marketing and communication requests for the sales and account management teams, facilitating execution of presentations, executive summaries, webinars, training materials, speaking points, marketing collateral, broker and group leader updates and other key documents deploying project requirements, deadlines, tasks and tracking to successfully meet business objectives.

• Create and perform regular maintenance of a single source of content and statistical information used in various marketing and proposal materials to ensure information is current and materials comply.

• Project management of all group sales events from supporting marketing materials to booth set up and giveaways.

• Create annual plans and facilitate retrospectives with internal business partners to understand the best way to support the full sales cycle.

• Attend assigned meetings to develop relationships and understanding for business needs and content materials.

Marketing Consultant - Lincoln Financial Group, 2008–2018

• Execute integrated, multichannel consumer- and product-focused marketing projects, to build customer awareness and help achieve sales goals.

• Create customized enrollment event materials, in collaboration with case managers, for employees and employers of new and renewing groups.

• Manage creative development and printing processes for enrollment kits, built to educate employees about the value of their employer-sponsored benefits.

• Partner with product teams, brand managers, graphic designers, compliance officers, sales representatives, manufacturers, external stakeholders, and other subject-matter experts to create and position B2C and B2B content, across print and digital mediums.

• Provide ongoing support to meet sales rep and broker needs, working on special projects, launching product campaigns, and creating sales-driving collateral.

• Oversee all printing activities and manage print budgets totaling over $200,000 annually.

• Cultivate and maintain external vendor relationships, including creative agencies and print vendors.

• Conduct market research to gather data and positioning on insurance industry trends, issues, and opportunities.

• Prepare compelling materials and initiate planning for conferences and other events. Production Manager - Bozell & Jacobs, LLC, 1998–2008

• Produced advertising campaigns for industry-leading clients, including First National Bank, Alegent Health Services, Borsheims, College World Series, Mutual of Omaha, Taco Bell, TaylorMade Golf, Jeep, American Tool, Henry Dooly Zoo, VT Industries.

• Scheduled, trafficked, and produced captivating materials to meet clients’ advertising needs.

• Cultivate and maintain external vendor relationships to create and produce clients’ advertisement needs across all medians.

• Led daily internal status meetings and standups to streamline productivity across the department and achieve high output.

• Collaborated with creative team and clients to ensure projects were developed and executed precisely to clients’ expectations.

• Built positive, productive relationships with clients’ Marketing departments.

• Generated fresh, pioneering advertising concepts for local and national vendors.

• Lead many concurrent projects, each with unique and varied client specifications, while maintaining quality, highlighting creativity, and meeting and exceeding deadlines.

• Planned, coordinated, and executed a range of customer initiatives and projects. SPECIALTY ASSIGNMENTS & ACCOLADES

• Benefit enrollment material overhaul, Lincoln Financial Group, 2017-2018 Co-led the comprehensive redesign of all benefit enrollment kits with a goal of simplifying the enrollment experience and incorporating Voice of the Customer research into employee benefit materials.

• Workflow software champion, Lincoln Financial Group, 2009–2018 Member of an enterprise cross-functional team designed to innovate and streamline the Marketing and Creative Operations workflow software for resources across the organization. Responsibilities include pioneering improvements alongside department leadership, educating peers and participating in sub-groups to execute software deployments and training.

• Cornerstone of Excellence Award Recipient, Lincoln Financial Group, 2015 Received company-wide award for work on a project that challenged the status quo by examining usage patterns for marketing materials and identifying potential cost-savings opportunities. As a result, costs were reduced 27%, resulting in substantial savings year over year.

COMMUNITY INVOLVEMENT

• Past officer of the American Parkinson’s Disease Association, Nebraska Chapter

• Past committee member of Hand in Hand Linking Lives for Parkinson’s

• Volunteer Siena Francis House

• Volunteer United Way of the Midlands

• Volunteer at the American Red Cross

• Volunteer at the Food Bank

• EMHC, Parish Orientation Volunteer, Alpha Member: St. Vincent de Paul Parish

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